List of dimensions and metrics

Dimensions

Metrics

ym:ad:<attribution>Currency

ym:ad:GCLIDPercentage

ym:ad:<attribution>DirectBanner

ym:ad:<currency>ConvertedAdCostPerVisit

ym:ad:<attribution>DirectBannerGroup

ym:ad:<currency>ConvertedAdCost

ym:ad:<attribution>DirectConditionType

ym:ad:affinityIndexInterests2

ym:ad:<attribution>DirectOrder

ym:ad:affinityIndexInterests

ym:ad:<attribution>DirectPhraseOrCond

ym:ad:anyGoalConversionRate

ym:ad:<attribution>DirectPlatform

ym:ad:avgDaysBetweenVisits

ym:ad:<attribution>DirectPlatformType

ym:ad:avgDaysSinceFirstVisit

ym:ad:<attribution>DirectSearchPhrase

ym:ad:avgParams

ym:ad:<attribution>DisplayCampaign

ym:ad:avgVisitDurationSeconds

ym:ad:ageInterval

ym:ad:blockedPercentage

ym:ad:gender

ym:ad:bounceRate

ym:ad:regionArea

ym:ad:clicks

ym:ad:regionCity

ym:ad:cookieEnabledPercentage

ym:ad:regionCitySize

ym:ad:ePromotionClicksUniq

ym:ad:regionContinent

ym:ad:ePromotionClicksUserPercentage

ym:ad:regionCountry

ym:ad:ePromotionClicks

ym:ad:regionDistrict

ym:ad:ePromotionImpressionsUniq

ym:dl:URL

ym:ad:ePromotionImpressionsUserPercentage

ym:dl:URLDomain

ym:ad:ePromotionImpressions

ym:dl:URLParamName

ym:ad:ecommercePurchases

ym:dl:URLParamNameAndValue

ym:ad:ecommerce<currency>ConvertedRevenuePerPurchase

ym:dl:URLPath

ym:ad:ecommerce<currency>ConvertedRevenuePerVisit

ym:dl:URLPathFull

ym:ad:ecommerce<currency>ConvertedRevenue

ym:dl:URLPathLevel1

ym:ad:favoriteGoalsConversionRate

ym:dl:URLPathLevel2

ym:ad:favoriteGoalsConverted<currency>RevenuePerVisit

ym:dl:URLPathLevel3

ym:ad:favoriteGoalsConverted<currency>Revenue

ym:dl:URLPathLevel4

ym:ad:favoriteGoalsReachesPerUser

ym:dl:URLPathLevel5

ym:ad:favoriteGoalsReaches

ym:dl:URLProto

ym:ad:favoriteGoalsUserConversionRate

ym:dl:UTMCampaign

ym:ad:favoriteGoalsUsers

ym:dl:UTMContent

ym:ad:favoriteGoalsVisits

ym:dl:UTMMedium

ym:ad:goal<goal_id>conversionRate

ym:dl:UTMSource

ym:ad:goal<goal_id>converted<currency>AdCostPerVisit

ym:dl:UTMTerm

ym:ad:goal<goal_id>converted<currency>CPA

ym:dl:ageInterval

ym:ad:goal<goal_id>converted<currency>Revenue

ym:dl:browser

ym:ad:goal<goal_id>reachesPerUser

ym:dl:browserAndVersion

ym:ad:goal<goal_id>reaches

ym:dl:browserAndVersionMajor

ym:ad:goal<goal_id>userConversionRate

ym:dl:browserCountry

ym:ad:goal<goal_id>users

ym:dl:browserDate

ym:ad:goal<goal_id>visits

ym:dl:browserDatePeriod<group>

ym:ad:jsEnabledPercentage

ym:dl:browserDateTime

ym:ad:manPercentage

ym:dl:browserDayOfMonth

ym:ad:mobilePercentage

ym:dl:browserDayOfWeek

ym:ad:newUserVisitsPercentage

ym:dl:browserDekaminute

ym:ad:newUsers

ym:dl:browserEngine

ym:ad:oneDayBetweenVisitsPercentage

ym:dl:browserEngineVersion1

ym:ad:oneVisitPerUserPercentage

ym:dl:browserEngineVersion2

ym:ad:over32VisitsPerUserPercentage

ym:dl:browserEngineVersion3

ym:ad:over54AgePercentage

ym:dl:browserEngineVersion4

ym:ad:overMonthBetweenVisitsPercentage

ym:dl:browserHour

ym:ad:overYearSinceFirstVisitPercentage

ym:dl:browserHourMinute

ym:ad:overYearUserRecencyPercentage

ym:dl:browserLanguage

ym:ad:pageDepth

ym:dl:browserMinute

ym:ad:pageviews

ym:dl:browserMonth

ym:ad:paramsNumber

ym:dl:browserStartOfDekaminute

ym:ad:percentNewVisitors

ym:dl:browserStartOfHour

ym:ad:productBasketsPrice

ym:dl:browserStartOfMinute

ym:ad:productBasketsQuantity

ym:dl:browserStartOfMonth

ym:ad:productBasketsRemoveUniq

ym:dl:browserStartOfQuarter

ym:ad:productBasketsRemoveUserPercentage

ym:dl:browserStartOfWeek

ym:ad:productBasketsUniq

ym:dl:browserStartOfYear

ym:ad:productBasketsUserPercentage

ym:dl:browserYear

ym:ad:productBaskets<currency>ConvertedPrice

ym:dl:clientTimeZone

ym:ad:productClicksUniq

ym:dl:cookieEnabled

ym:ad:productClicksUserPercentage

ym:dl:date

ym:ad:productClicks

ym:dl:datePeriod<group>

ym:ad:productImpressionsUniq

ym:dl:dateTime

ym:ad:productImpressionsUserPercentage

ym:dl:dayOfMonth

ym:ad:productImpressions

ym:dl:dayOfWeek

ym:ad:productInListImpressionsUniq

ym:dl:dekaminute

ym:ad:productInListImpressionsUserPercentage

ym:dl:deviceCategory

ym:ad:productInListImpressions

ym:dl:downloadURL

ym:ad:productPurchasedPrice

ym:dl:from

ym:ad:productPurchasedQuantity

ym:dl:gender

ym:ad:productPurchasedUniq

ym:dl:hasAdBlocker

ym:ad:productPurchased<currency>ConvertedPrice

ym:dl:hasGCLID

ym:ad:robotPercentage

ym:dl:hour

ym:ad:robotVisits

ym:dl:hourMinute

ym:ad:sumGoalReachesAny

ym:dl:ipAddress

ym:ad:sumParams

ym:dl:javascriptEnabled

ym:ad:thirdPartyCookieEnabledPercentage

ym:dl:minute

ym:ad:under18AgePercentage

ym:dl:mobilePhone

ym:ad:upTo24AgePercentage

ym:dl:mobilePhoneModel

ym:ad:upTo31VisitsPerUserPercentage

ym:dl:month

ym:ad:upTo34AgePercentage

ym:dl:openstatAd

ym:ad:upTo3VisitsPerUserPercentage

ym:dl:openstatCampaign

ym:ad:upTo44AgePercentage

ym:dl:openstatService

ym:ad:upTo54AgePercentage

ym:dl:openstatSource

ym:ad:upTo7VisitsPerUserPercentage

ym:dl:operatingSystem

ym:ad:upToDaySinceFirstVisitPercentage

ym:dl:operatingSystemRoot

ym:ad:upToDayUserRecencyPercentage

ym:dl:pageURL

ym:ad:upToMonthBetweenVisitsPercentage

ym:dl:physicalScreenHeight

ym:ad:upToMonthSinceFirstVisitPercentage

ym:dl:physicalScreenResolution

ym:ad:upToMonthUserRecencyPercentage

ym:dl:physicalScreenWidth

ym:ad:upToQuarterSinceFirstVisitPercentage

ym:dl:regionArea

ym:ad:upToQuarterUserRecencyPercentage

ym:dl:regionCity

ym:ad:upToWeekBetweenVisitsPercentage

ym:dl:regionCitySize

ym:ad:upToWeekSinceFirstVisitPercentage

ym:dl:regionContinent

ym:ad:upToWeekUserRecencyPercentage

ym:dl:regionCountry

ym:ad:upToYearSinceFirstVisitPercentage

ym:dl:regionDistrict

ym:ad:upToYearUserRecencyPercentage

ym:dl:screenColors

ym:ad:userRecencyDays

ym:dl:screenFormat

ym:ad:usersPurchasePercentage

ym:dl:screenHeight

ym:ad:users

ym:dl:screenOrientation

ym:ad:visitsPerDay

ym:dl:screenResolution

ym:ad:visitsPerHour

ym:dl:screenWidth

ym:ad:visitsPerMinute

ym:dl:startOfDekaminute

ym:ad:visits

ym:dl:startOfHour

ym:ad:womanPercentage

ym:dl:startOfMinute

ym:dl:blockedPercentage

ym:dl:startOfMonth

ym:dl:cookieEnabledPercentage

ym:dl:startOfQuarter

ym:dl:downloads

ym:dl:startOfWeek

ym:dl:jsEnabledPercentage

ym:dl:startOfYear

ym:dl:mobilePercentage

ym:dl:thirdPartyCookieEnabled

ym:dl:pageviewsPerDay

ym:dl:title

ym:dl:pageviewsPerHour

ym:dl:windowClientArea

ym:dl:pageviewsPerMinute

ym:dl:windowClientHeight

ym:dl:thirdPartyCookieEnabledPercentage

ym:dl:windowClientWidth

ym:dl:users

ym:dl:year

ym:ep:avgEventParams

ym:ep:ageInterval

ym:ep:eventPageViews

ym:ep:browser

ym:ep:eventParamsNumber

ym:ep:browserAndVersion

ym:ep:eventsNumber

ym:ep:browserAndVersionMajor

ym:ep:sumEventParams

ym:ep:browserDate

ym:ev:GCLIDPercentage

ym:ep:browserDatePeriod<group>

ym:ev:affinityIndexInterests2

ym:ep:browserDateTime

ym:ev:affinityIndexInterests

ym:ep:browserDayOfMonth

ym:ev:anyGoalConversionRate

ym:ep:browserDayOfWeek

ym:ev:avgDaysBetweenVisits

ym:ep:browserDekaminute

ym:ev:avgDaysSinceFirstVisit

ym:ep:browserEngine

ym:ev:avgParams

ym:ep:browserEngineVersion1

ym:ev:avgVisitDurationSeconds

ym:ep:browserEngineVersion2

ym:ev:blockedPercentage

ym:ep:browserEngineVersion3

ym:ev:bounceRate

ym:ep:browserEngineVersion4

ym:ev:cdpOrdersAllOrders

ym:ep:browserHour

ym:ev:cdpOrdersCancelled

ym:ep:browserHourMinute

ym:ev:cdpOrdersConversionIntoOrder

ym:ep:browserMinute

ym:ev:cdpOrdersConversionIntoPayment

ym:ep:browserMonth

ym:ev:cdpOrdersInProgress

ym:ep:browserStartOfDekaminute

ym:ev:cdpOrdersOther

ym:ep:browserStartOfHour

ym:ev:cdpOrdersPayed

ym:ep:browserStartOfMinute

ym:ev:cdpOrdersSpam

ym:ep:browserStartOfMonth

ym:ev:cdpOrders<currency>AverageCheque

ym:ep:browserStartOfQuarter

ym:ev:cdpOrders<currency>Profit

ym:ep:browserStartOfWeek

ym:ev:cdpOrders<currency>Revenue

ym:ep:browserStartOfYear

ym:ev:cookieEnabledPercentage

ym:ep:browserYear

ym:ev:ePromotionClicksUniq

ym:ep:cookieEnabled

ym:ev:ePromotionClicksUserPercentage

ym:ep:date

ym:ev:ePromotionClicks

ym:ep:datePeriod<group>

ym:ev:ePromotionImpressionsUniq

ym:ep:dateTime

ym:ev:ePromotionImpressionsUserPercentage

ym:ep:dayOfMonth

ym:ev:ePromotionImpressions

ym:ep:dayOfWeek

ym:ev:ecommercePurchases

ym:ep:dekaminute

ym:ev:ecommerce<currency>ConvertedRevenuePerPurchase

ym:ep:deviceCategory

ym:ev:ecommerce<currency>ConvertedRevenuePerVisit

ym:ep:eventParamsLevel1

ym:ev:ecommerce<currency>ConvertedRevenue

ym:ep:eventParamsLevel10

ym:ev:expenseClicks

ym:ep:eventParamsLevel2

ym:ev:expense<currency>CPC

ym:ep:eventParamsLevel3

ym:ev:expense<currency>EcommerceCPA

ym:ep:eventParamsLevel4

ym:ev:expense<currency>EcommerceCRR

ym:ep:eventParamsLevel5

ym:ev:expense<currency>EcommerceROI

ym:ep:eventParamsLevel6

ym:ev:expense<currency>FavoriteGoalsCPA

ym:ep:eventParamsLevel7

ym:ev:expense<currency>FavoriteGoalsCRR

ym:ep:eventParamsLevel8

ym:ev:expense<currency>FavoriteGoalsROI

ym:ep:eventParamsLevel9

ym:ev:expense<currency>FavoriteGoalsUserCPA

ym:ep:eventURL

ym:ev:expense<currency>FavoriteGoalsVisitCPA

ym:ep:eventURLDomain

ym:ev:expenses<currency>

ym:ep:eventURLParamName

ym:ev:favoriteGoalsConversionRate

ym:ep:eventURLParamNameAndValue

ym:ev:favoriteGoalsConverted<currency>RevenuePerVisit

ym:ep:eventURLPath

ym:ev:favoriteGoalsConverted<currency>Revenue

ym:ep:eventURLPathFull

ym:ev:favoriteGoalsReachesPerUser

ym:ep:eventURLPathLevel1

ym:ev:favoriteGoalsReaches

ym:ep:eventURLPathLevel2

ym:ev:favoriteGoalsUserConversionRate

ym:ep:eventURLPathLevel3

ym:ev:favoriteGoalsUsers

ym:ep:eventURLPathLevel4

ym:ev:favoriteGoalsVisits

ym:ep:eventURLPathLevel5

ym:ev:goal<goal_id>conversionRate

ym:ep:eventURLProto

ym:ev:goal<goal_id>converted<currency>Revenue

ym:ep:gender

ym:ev:goal<goal_id>expense<currency>CRR

ym:ep:goalReached

ym:ev:goal<goal_id>expense<currency>ROI

ym:ep:hasAdBlocker

ym:ev:goal<goal_id>expense<currency>ReachCPA

ym:ep:hour

ym:ev:goal<goal_id>expense<currency>UserCPA

ym:ep:hourMinute

ym:ev:goal<goal_id>expense<currency>VisitCPA

ym:ep:ipAddress

ym:ev:goal<goal_id>reachesPerUser

ym:ep:javascriptEnabled

ym:ev:goal<goal_id>reaches

ym:ep:minute

ym:ev:goal<goal_id>userConversionRate

ym:ep:mobilePhone

ym:ev:goal<goal_id>users

ym:ep:mobilePhoneModel

ym:ev:goal<goal_id>visits

ym:ep:month

ym:ev:jsEnabledPercentage

ym:ep:operatingSystem

ym:ev:manPercentage

ym:ep:operatingSystemRoot

ym:ev:mobilePercentage

ym:ep:physicalScreenHeight

ym:ev:newUserVisitsPercentage

ym:ep:physicalScreenResolution

ym:ev:newUsers

ym:ep:physicalScreenWidth

ym:ev:oneDayBetweenVisitsPercentage

ym:ep:regionArea

ym:ev:oneVisitPerUserPercentage

ym:ep:regionCity

ym:ev:over32VisitsPerUserPercentage

ym:ep:regionCitySize

ym:ev:over54AgePercentage

ym:ep:regionContinent

ym:ev:overMonthBetweenVisitsPercentage

ym:ep:regionCountry

ym:ev:overYearSinceFirstVisitPercentage

ym:ep:regionDistrict

ym:ev:overYearUserRecencyPercentage

ym:ep:screenColors

ym:ev:pageDepth

ym:ep:screenFormat

ym:ev:pageviews

ym:ep:screenHeight

ym:ev:paramsNumber

ym:ep:screenOrientation

ym:ev:percentNewVisitors

ym:ep:screenResolution

ym:ev:productBasketsPrice

ym:ep:screenWidth

ym:ev:productBasketsQuantity

ym:ep:startOfDekaminute

ym:ev:productBasketsRemoveUniq

ym:ep:startOfHour

ym:ev:productBasketsRemoveUserPercentage

ym:ep:startOfMinute

ym:ev:productBasketsUniq

ym:ep:startOfMonth

ym:ev:productBasketsUserPercentage

ym:ep:startOfQuarter

ym:ev:productBaskets<currency>ConvertedPrice

ym:ep:startOfWeek

ym:ev:productClicksUniq

ym:ep:startOfYear

ym:ev:productClicksUserPercentage

ym:ep:thirdPartyCookieEnabled

ym:ev:productClicks

ym:ep:windowClientArea

ym:ev:productImpressionsUniq

ym:ep:windowClientHeight

ym:ev:productImpressionsUserPercentage

ym:ep:windowClientWidth

ym:ev:productImpressions

ym:ep:year

ym:ev:productInListImpressionsUniq

ym:ev:<attribution>ExpenseCampaign

ym:ev:productInListImpressionsUserPercentage

ym:ev:<attribution>ExpenseContent

ym:ev:productInListImpressions

ym:ev:<attribution>ExpenseMedium

ym:ev:productPurchasedPrice

ym:ev:<attribution>ExpenseSource

ym:ev:productPurchasedQuantity

ym:ev:<attribution>ExpenseTerm

ym:ev:productPurchasedUniq

ym:ev:<attribution>SourceEngine

ym:ev:productPurchased<currency>ConvertedPrice

ym:ev:<attribution>TrafficSource

ym:ev:robotPercentage

ym:pv:URL

ym:ev:robotVisits

ym:pv:URLDomain

ym:ev:sumGoalReachesAny

ym:pv:URLParamName

ym:ev:sumParams

ym:pv:URLParamNameAndValue

ym:ev:thirdPartyCookieEnabledPercentage

ym:pv:URLPath

ym:ev:under18AgePercentage

ym:pv:URLPathFull

ym:ev:upTo24AgePercentage

ym:pv:URLPathLevel1

ym:ev:upTo31VisitsPerUserPercentage

ym:pv:URLPathLevel2

ym:ev:upTo34AgePercentage

ym:pv:URLPathLevel3

ym:ev:upTo3VisitsPerUserPercentage

ym:pv:URLPathLevel4

ym:ev:upTo44AgePercentage

ym:pv:URLPathLevel5

ym:ev:upTo54AgePercentage

ym:pv:URLProto

ym:ev:upTo7VisitsPerUserPercentage

ym:pv:UTMCampaign

ym:ev:upToDaySinceFirstVisitPercentage

ym:pv:UTMContent

ym:ev:upToDayUserRecencyPercentage

ym:pv:UTMMedium

ym:ev:upToMonthBetweenVisitsPercentage

ym:pv:UTMSource

ym:ev:upToMonthSinceFirstVisitPercentage

ym:pv:UTMTerm

ym:ev:upToMonthUserRecencyPercentage

ym:pv:ageInterval

ym:ev:upToQuarterSinceFirstVisitPercentage

ym:pv:browser

ym:ev:upToQuarterUserRecencyPercentage

ym:pv:browserAndVersion

ym:ev:upToWeekBetweenVisitsPercentage

ym:pv:browserAndVersionMajor

ym:ev:upToWeekSinceFirstVisitPercentage

ym:pv:browserCountry

ym:ev:upToWeekUserRecencyPercentage

ym:pv:browserDate

ym:ev:upToYearSinceFirstVisitPercentage

ym:pv:browserDatePeriod<group>

ym:ev:upToYearUserRecencyPercentage

ym:pv:browserDateTime

ym:ev:userRecencyDays

ym:pv:browserDayOfMonth

ym:ev:usersPurchasePercentage

ym:pv:browserDayOfWeek

ym:ev:users

ym:pv:browserDekaminute

ym:ev:visitsPerDay

ym:pv:browserEngine

ym:ev:visitsPerHour

ym:pv:browserEngineVersion1

ym:ev:visitsPerMinute

ym:pv:browserEngineVersion2

ym:ev:visits

ym:pv:browserEngineVersion3

ym:ev:womanPercentage

ym:pv:browserEngineVersion4

ym:pv:blockedPercentage

ym:pv:browserHour

ym:pv:cookieEnabledPercentage

ym:pv:browserHourMinute

ym:pv:jsEnabledPercentage

ym:pv:browserLanguage

ym:pv:mobilePercentage

ym:pv:browserMinute

ym:pv:pageviewsPerDay

ym:pv:browserMonth

ym:pv:pageviewsPerHour

ym:pv:browserStartOfDekaminute

ym:pv:pageviewsPerMinute

ym:pv:browserStartOfHour

ym:pv:pageviews

ym:pv:browserStartOfMinute

ym:pv:thirdPartyCookieEnabledPercentage

ym:pv:browserStartOfMonth

ym:pv:users

ym:pv:browserStartOfQuarter

ym:s:GCLIDPercentage

ym:pv:browserStartOfWeek

ym:s:adfoxARPU

ym:pv:browserStartOfYear

ym:s:adfoxCPMV

ym:pv:browserYear

ym:s:adfoxClicks

ym:pv:clientTimeZone

ym:s:adfoxCountEvent10

ym:pv:cookieEnabled

ym:s:adfoxCountEvent11

ym:pv:counterID

ym:s:adfoxCountEvent12

ym:pv:date

ym:s:adfoxCountEvent13

ym:pv:datePeriod<group>

ym:s:adfoxCountEvent14

ym:pv:dateTime

ym:s:adfoxCountEvent15

ym:pv:dayOfMonth

ym:s:adfoxCountEvent16

ym:pv:dayOfWeek

ym:s:adfoxCountEvent17

ym:pv:dekaminute

ym:s:adfoxCountEvent18

ym:pv:deviceCategory

ym:s:adfoxCountEvent19

ym:pv:from

ym:s:adfoxCountEvent1

ym:pv:gender

ym:s:adfoxCountEvent20

ym:pv:hasAdBlocker

ym:s:adfoxCountEvent21

ym:pv:hasGCLID

ym:s:adfoxCountEvent22

ym:pv:hour

ym:s:adfoxCountEvent23

ym:pv:hourMinute

ym:s:adfoxCountEvent24

ym:pv:ipAddress

ym:s:adfoxCountEvent25

ym:pv:isTurboPage

ym:s:adfoxCountEvent26

ym:pv:javascriptEnabled

ym:s:adfoxCountEvent27

ym:pv:minute

ym:s:adfoxCountEvent28

ym:pv:mobilePhone

ym:s:adfoxCountEvent29

ym:pv:mobilePhoneModel

ym:s:adfoxCountEvent2

ym:pv:month

ym:s:adfoxCountEvent30

ym:pv:openstatAd

ym:s:adfoxCountEvent3

ym:pv:openstatCampaign

ym:s:adfoxCountEvent4

ym:pv:openstatService

ym:s:adfoxCountEvent5

ym:pv:openstatSource

ym:s:adfoxCountEvent6

ym:pv:operatingSystem

ym:s:adfoxCountEvent7

ym:pv:operatingSystemRoot

ym:s:adfoxCountEvent8

ym:pv:physicalScreenHeight

ym:s:adfoxCountEvent9

ym:pv:physicalScreenResolution

ym:s:adfoxECPM

ym:pv:physicalScreenWidth

ym:s:adfoxPriceGoogle

ym:pv:referer

ym:s:adfoxPriceHeaderBidding

ym:pv:refererDomain

ym:s:adfoxPricePerHit

ym:pv:refererPath

ym:s:adfoxPricePerUser

ym:pv:refererPathFull

ym:s:adfoxPricePerVisit

ym:pv:refererPathLevel1

ym:s:adfoxPriceStrict

ym:pv:refererPathLevel2

ym:s:adfoxPriceYan

ym:pv:refererPathLevel3

ym:s:adfoxPrice

ym:pv:refererPathLevel4

ym:s:adfoxRPM

ym:pv:refererPathLevel5

ym:s:adfoxRendersDefaultShare

ym:pv:refererProto

ym:s:adfoxRendersDefault

ym:pv:regionArea

ym:s:adfoxRendersPerHit

ym:pv:regionCity

ym:s:adfoxRendersPerUser

ym:pv:regionCitySize

ym:s:adfoxRendersPerVisit

ym:pv:regionContinent

ym:s:adfoxRenders

ym:pv:regionCountry

ym:s:adfoxRequests

ym:pv:regionDistrict

ym:s:adfoxShows

ym:pv:screenColors

ym:s:adfoxVisibility

ym:pv:screenFormat

ym:s:affinityIndexInterests2

ym:pv:screenHeight

ym:s:affinityIndexInterests

ym:pv:screenOrientation

ym:s:anyGoalConversionRate

ym:pv:screenResolution

ym:s:avgDaysBetweenVisits

ym:pv:screenWidth

ym:s:avgDaysSinceFirstVisit

ym:pv:startOfDekaminute

ym:s:avgParams

ym:pv:startOfHour

ym:s:avgPublisherArticleInvolvedTimeSeconds

ym:pv:startOfMinute

ym:s:avgVisitDurationSeconds

ym:pv:startOfMonth

ym:s:blockedPercentage

ym:pv:startOfQuarter

ym:s:bounceRate

ym:pv:startOfWeek

ym:s:cdpOrdersAllOrders

ym:pv:startOfYear

ym:s:cdpOrdersCancelled

ym:pv:thirdPartyCookieEnabled

ym:s:cdpOrdersConversionIntoOrder

ym:pv:title

ym:s:cdpOrdersConversionIntoPayment

ym:pv:windowClientArea

ym:s:cdpOrdersInProgress

ym:pv:windowClientHeight

ym:s:cdpOrdersOther

ym:pv:windowClientWidth

ym:s:cdpOrdersPayed

ym:pv:year

ym:s:cdpOrdersSpam

ym:s:EPromotionCreative

ym:s:cdpOrders<currency>AverageCheque

ym:s:EPromotionCreativeSlot

ym:s:cdpOrders<currency>Profit

ym:s:EPromotionID

ym:s:cdpOrders<currency>Revenue

ym:s:EPromotionName

ym:s:cookieEnabledPercentage

ym:s:EPromotionPosition

ym:s:crossDeviceUsers

ym:s:PProductBrand

ym:s:ePromotionClicksUniq

ym:s:PProductID

ym:s:ePromotionClicksUserPercentage

ym:s:PProductName

ym:s:ePromotionClicks

ym:s:RWArticleURLHash

ym:s:ePromotionImpressionsUniq

ym:s:RWArticleURLPathLevel1Hash

ym:s:ePromotionImpressionsUserPercentage

ym:s:RWArticleURLPathLevel2Hash

ym:s:ePromotionImpressions

ym:s:RWArticleURLPathLevel3Hash

ym:s:ecommercePurchases

ym:s:RWArticleURLPathLevel4Hash

ym:s:ecommerce<currency>ConvertedRevenuePerPurchase

ym:s:RWArticleURLPathLevel5Hash

ym:s:ecommerce<currency>ConvertedRevenuePerVisit

ym:s:RWConversion

ym:s:ecommerce<currency>ConvertedRevenue

ym:s:RWURLHash

ym:s:favoriteGoalsConversionRate

ym:s:RWURLPathLevel1Hash

ym:s:favoriteGoalsConverted<currency>RevenuePerVisit

ym:s:RWURLPathLevel2Hash

ym:s:favoriteGoalsConverted<currency>Revenue

ym:s:RWURLPathLevel3Hash

ym:s:favoriteGoalsReachesPerUser

ym:s:RWURLPathLevel4Hash

ym:s:favoriteGoalsReaches

ym:s:RWURLPathLevel5Hash

ym:s:favoriteGoalsUserConversionRate

ym:s:<attribution>AdvEngine

ym:s:favoriteGoalsUsers

ym:s:<attribution>Currency

ym:s:favoriteGoalsVisits

ym:s:<attribution>DirectBannerGroup

ym:s:goal<goal_id>conversionRate

ym:s:<attribution>DirectClickBanner

ym:s:goal<goal_id>converted<currency>Revenue

ym:s:<attribution>DirectClickOrder

ym:s:goal<goal_id>reachesPerUser

ym:s:<attribution>DirectConditionType

ym:s:goal<goal_id>reaches

ym:s:<attribution>DirectPhraseOrCond

ym:s:goal<goal_id>userConversionRate

ym:s:<attribution>DirectPlatform

ym:s:goal<goal_id>users

ym:s:<attribution>DirectPlatformType

ym:s:goal<goal_id>visits

ym:s:<attribution>DirectSearchPhrase

ym:s:jsEnabledPercentage

ym:s:<attribution>DisplayCampaign

ym:s:manPercentage

ym:s:<attribution>From

ym:s:mobilePercentage

ym:s:<attribution>HasGCLID

ym:s:newUserVisitsPercentage

ym:s:<attribution>Messenger

ym:s:newUsers

ym:s:<attribution>OpenstatAd

ym:s:offlineCallDurationAvg

ym:s:<attribution>OpenstatCampaign

ym:s:offlineCallHoldDurationTillAnswerAvg

ym:s:<attribution>OpenstatService

ym:s:offlineCallHoldDurationTillMissAvg

ym:s:<attribution>OpenstatSource

ym:s:offlineCallTalkDurationAvg

ym:s:<attribution>QRCodeProvider

ym:s:offlineCall<currency>ConvertedRevenueAvg

ym:s:<attribution>RecommendationSystem

ym:s:offlineCall<currency>ConvertedRevenue

ym:s:<attribution>ReferalSource

ym:s:offlineCallsFirstTimeCallerPercentage

ym:s:<attribution>SearchEngine

ym:s:offlineCallsFirstTimeCaller

ym:s:<attribution>SearchEngineRoot

ym:s:offlineCallsMissedPercentage

ym:s:<attribution>SearchPhrase

ym:s:offlineCallsMissed

ym:s:<attribution>SocialNetwork

ym:s:offlineCallsUniq

ym:s:<attribution>SocialNetworkProfile

ym:s:offlineCalls

ym:s:<attribution>SourceEngine

ym:s:oneDayBetweenVisitsPercentage

ym:s:<attribution>TrafficSource

ym:s:oneVisitPerUserPercentage

ym:s:<attribution>UTMCampaign

ym:s:over32VisitsPerUserPercentage

ym:s:<attribution>UTMContent

ym:s:over54AgePercentage

ym:s:<attribution>UTMMedium

ym:s:overMonthBetweenVisitsPercentage

ym:s:<attribution>UTMSource

ym:s:overYearSinceFirstVisitPercentage

ym:s:<attribution>UTMTerm

ym:s:overYearUserRecencyPercentage

ym:s:adfoxBanner

ym:s:pageDepth

ym:s:adfoxBannerType

ym:s:pageviews

ym:s:adfoxCampaign

ym:s:paramsNumber

ym:s:adfoxHeaderBidding

ym:s:percentNewVisitors

ym:s:adfoxLevel1

ym:s:productBasketsPrice

ym:s:adfoxLevel1Chained

ym:s:productBasketsQuantity

ym:s:adfoxLevel2

ym:s:productBasketsRemoveUniq

ym:s:adfoxLevel2Chained

ym:s:productBasketsRemoveUserPercentage

ym:s:adfoxLevel3Chained

ym:s:productBasketsUniq

ym:s:adfoxLevel4Chained

ym:s:productBasketsUserPercentage

ym:s:adfoxOwner

ym:s:productBaskets<currency>ConvertedPrice

ym:s:adfoxPlace

ym:s:productClicksUniq

ym:s:adfoxPuidKey

ym:s:productClicksUserPercentage

ym:s:adfoxPuidValue

ym:s:productClicks

ym:s:adfoxSection

ym:s:productImpressionsUniq

ym:s:adfoxSite

ym:s:productImpressionsUserPercentage

ym:s:adfoxUrlPathLevel1

ym:s:productImpressions

ym:s:adfoxUrlPathLevel2

ym:s:productInListImpressionsUniq

ym:s:adfoxUrlPathLevel3

ym:s:productInListImpressionsUserPercentage

ym:s:adfoxUrlPathLevel4

ym:s:productInListImpressions

ym:s:adfoxYanImp

ym:s:productPurchasedPrice

ym:s:adfoxYanPage

ym:s:productPurchasedQuantity

ym:s:ageInterval

ym:s:productPurchasedUniq

ym:s:bounce

ym:s:productPurchased<currency>ConvertedPrice

ym:s:browser

ym:s:publisherArticleFullReadShare

ym:s:browserAndVersion

ym:s:publisherArticleRecirculation

ym:s:browserAndVersionMajor

ym:s:publisherArticleUsersRecircled

ym:s:browserCountry

ym:s:publisherArticleViewsFullScrollShare

ym:s:browserDate

ym:s:publisherMobileOrTabletViewsShare

ym:s:browserDatePeriod<group>

ym:s:publisherMobileOrTabletViews

ym:s:browserDateTime

ym:s:publisherViewsFullRead

ym:s:browserDayOfMonth

ym:s:publisherViewsFullScroll

ym:s:browserDayOfWeek

ym:s:publisherusers

ym:s:browserDekaminute

ym:s:publisherviewsPerDay

ym:s:browserEngine

ym:s:publisherviewsPerHour

ym:s:browserEngineVersion1

ym:s:publisherviewsPerMinute

ym:s:browserEngineVersion2

ym:s:publisherviews

ym:s:browserEngineVersion3

ym:s:robotPercentage

ym:s:browserEngineVersion4

ym:s:robotVisits

ym:s:browserHour

ym:s:rwArticleCTR

ym:s:browserHourMinute

ym:s:rwArticleClicks

ym:s:browserLanguage

ym:s:rwArticleShows

ym:s:browserMinute

ym:s:rwArticleVisibility

ym:s:browserMonth

ym:s:rwCTR

ym:s:browserStartOfDekaminute

ym:s:rwClicksSum

ym:s:browserStartOfHour

ym:s:rwShows

ym:s:browserStartOfMinute

ym:s:rwVisibility

ym:s:browserStartOfMonth

ym:s:sumGoalReachesAny

ym:s:browserStartOfQuarter

ym:s:sumParams

ym:s:browserStartOfWeek

ym:s:sumPublisherArticleInvolvedTimeSeconds

ym:s:browserStartOfYear

ym:s:thirdPartyCookieEnabledPercentage

ym:s:browserYear

ym:s:under18AgePercentage

ym:s:clientID

ym:s:upTo24AgePercentage

ym:s:clientTimeZone

ym:s:upTo31VisitsPerUserPercentage

ym:s:cookieEnabled

ym:s:upTo34AgePercentage

ym:s:counterID

ym:s:upTo3VisitsPerUserPercentage

ym:s:date

ym:s:upTo44AgePercentage

ym:s:datePeriod<group>

ym:s:upTo54AgePercentage

ym:s:dateTime

ym:s:upTo7VisitsPerUserPercentage

ym:s:dayOfMonth

ym:s:upToDaySinceFirstVisitPercentage

ym:s:dayOfWeek

ym:s:upToDayUserRecencyPercentage

ym:s:daysSinceFirstVisit

ym:s:upToMonthBetweenVisitsPercentage

ym:s:daysSinceFirstVisitInterval

ym:s:upToMonthSinceFirstVisitPercentage

ym:s:daysSincePreviousVisit

ym:s:upToMonthUserRecencyPercentage

ym:s:daysSincePreviousVisitInterval

ym:s:upToQuarterSinceFirstVisitPercentage

ym:s:dekaminute

ym:s:upToQuarterUserRecencyPercentage

ym:s:deviceCategory

ym:s:upToWeekBetweenVisitsPercentage

ym:s:endURL

ym:s:upToWeekSinceFirstVisitPercentage

ym:s:endURLDomain

ym:s:upToWeekUserRecencyPercentage

ym:s:endURLPath

ym:s:upToYearSinceFirstVisitPercentage

ym:s:endURLPathFull

ym:s:upToYearUserRecencyPercentage

ym:s:endURLPathLevel1

ym:s:userRecencyDays

ym:s:endURLPathLevel2

ym:s:usersPurchasePercentage

ym:s:endURLPathLevel3

ym:s:users

ym:s:endURLPathLevel4

ym:s:vacuumeventsPerUser

ym:s:endURLPathLevel5

ym:s:vacuumevents

ym:s:endURLProto

ym:s:vacuumusers

ym:s:experimentAB<experiment_ab>

ym:s:visitsPerDay

ym:s:externalReferer

ym:s:visitsPerHour

ym:s:externalRefererDomain

ym:s:visitsPerMinute

ym:s:externalRefererPath

ym:s:visits

ym:s:externalRefererPathFull

ym:s:womanPercentage

ym:s:externalRefererPathLevel1

ym:s:yanARPU

ym:s:externalRefererPathLevel2

ym:s:yanCPMV

ym:s:externalRefererPathLevel3

ym:s:yanECPM

ym:s:externalRefererPathLevel4

ym:s:yanPartnerPrice

ym:s:externalRefererPathLevel5

ym:s:yanRPM

ym:s:externalRefererProto

ym:s:yanRendersPerHit

ym:s:firstVisitDate

ym:s:yanRendersPerUser

ym:s:firstVisitDatePeriod<group>

ym:s:yanRendersPerVisit

ym:s:firstVisitDateTime

ym:s:yanRenders

ym:s:firstVisitDayOfMonth

ym:s:yanRequests

ym:s:firstVisitDayOfWeek

ym:s:yanRevenuePerHit

ym:s:firstVisitDekaminute

ym:s:yanRevenuePerVisit

ym:s:firstVisitHour

ym:s:yanShows

ym:s:firstVisitHourMinute

ym:s:yanVisibility

ym:s:firstVisitMinute

ym:up:params

ym:s:firstVisitMonth

ym:up:users

ym:s:firstVisitStartOfDekaminute

ym:s:firstVisitStartOfHour

ym:s:firstVisitStartOfMinute

ym:s:firstVisitStartOfMonth

ym:s:firstVisitStartOfQuarter

ym:s:firstVisitStartOfWeek

ym:s:firstVisitStartOfYear

ym:s:firstVisitYear

ym:s:gender

ym:s:goal

ym:s:hasAdBlocker

ym:s:hour

ym:s:hourMinute

ym:s:interest

ym:s:interest2d1

ym:s:interest2d2

ym:s:interest2d3

ym:s:ipAddress

ym:s:isNewUser

ym:s:isRobot

ym:s:isTurboPage

ym:s:javascriptEnabled

ym:s:marketSearchPhrase

ym:s:minute

ym:s:mobilePhone

ym:s:mobilePhoneModel

ym:s:month

ym:s:offlineCallFirstTimeCaller

ym:s:offlineCallHoldDuration

ym:s:offlineCallMissed

ym:s:offlineCallTag

ym:s:offlineCallTalkDuration

ym:s:operatingSystem

ym:s:operatingSystemRoot

ym:s:pageviews

ym:s:pageViewsInterval

ym:s:paramsLevel1

ym:s:paramsLevel10

ym:s:paramsLevel2

ym:s:paramsLevel3

ym:s:paramsLevel4

ym:s:paramsLevel5

ym:s:paramsLevel6

ym:s:paramsLevel7

ym:s:paramsLevel8

ym:s:paramsLevel9

ym:s:physicalScreenHeight

ym:s:physicalScreenResolution

ym:s:physicalScreenWidth

ym:s:previousVisitDate

ym:s:previousVisitDatePeriod<group>

ym:s:previousVisitDayOfMonth

ym:s:previousVisitDayOfWeek

ym:s:previousVisitMonth

ym:s:previousVisitStartOfMonth

ym:s:previousVisitStartOfQuarter

ym:s:previousVisitStartOfWeek

ym:s:previousVisitStartOfYear

ym:s:previousVisitYear

ym:s:productBrand

ym:s:productBrandCart

ym:s:productCategoryLevel1

ym:s:productCategoryLevel2

ym:s:productCategoryLevel3

ym:s:productCategoryLevel4

ym:s:productCategoryLevel5

ym:s:productCoupon

ym:s:productCurrency

ym:s:productDiscount

ym:s:productID

ym:s:productIDCart

ym:s:productList

ym:s:productName

ym:s:productNameCart

ym:s:productPosition

ym:s:productPrice

ym:s:productSum

ym:s:productVariant

ym:s:publisherArticleAuthor

ym:s:publisherArticleFromTitle

ym:s:publisherArticleHasFullRead

ym:s:publisherArticleHasFullScroll

ym:s:publisherArticleHasRecircled

ym:s:publisherArticlePublishedDate

ym:s:publisherArticleReadPart

ym:s:publisherArticleRubric

ym:s:publisherArticleRubric2

ym:s:publisherArticleScrollDown

ym:s:publisherArticleTitle

ym:s:publisherArticleTopic

ym:s:publisherArticleURL

ym:s:publisherLongArticle

ym:s:publisherPageFormat

ym:s:publisherTrafficSource

ym:s:publisherTrafficSource2

ym:s:purchaseCoupon

ym:s:purchaseExistsVisit

ym:s:purchaseID

ym:s:purchaseRevenue

ym:s:purchaseRevenueVisit

ym:s:referer

ym:s:refererDomain

ym:s:refererPath

ym:s:refererPathFull

ym:s:refererPathLevel1

ym:s:refererPathLevel2

ym:s:refererPathLevel3

ym:s:refererPathLevel4

ym:s:refererPathLevel5

ym:s:refererProto

ym:s:regionArea

ym:s:regionCity

ym:s:regionCitySize

ym:s:regionContinent

ym:s:regionCountry

ym:s:regionDistrict

ym:s:screenColors

ym:s:screenFormat

ym:s:screenHeight

ym:s:screenOrientation

ym:s:screenResolution

ym:s:screenWidth

ym:s:startOfDekaminute

ym:s:startOfHour

ym:s:startOfMinute

ym:s:startOfMonth

ym:s:startOfQuarter

ym:s:startOfWeek

ym:s:startOfYear

ym:s:startURL

ym:s:startURLDomain

ym:s:startURLPath

ym:s:startURLPathFull

ym:s:startURLPathLevel1

ym:s:startURLPathLevel2

ym:s:startURLPathLevel3

ym:s:startURLPathLevel4

ym:s:startURLPathLevel5

ym:s:startURLProto

ym:s:thirdPartyCookieEnabled

ym:s:topLevelDomain

ym:s:userVisits

ym:s:userVisitsInterval

ym:s:userVisitsPeriod

ym:s:userVisitsPeriodInterval

ym:s:vacuumEvent

ym:s:vacuumOrganization

ym:s:vacuumSurface

ym:s:visitDuration

ym:s:visitDurationInterval

ym:s:windowClientArea

ym:s:windowClientHeight

ym:s:windowClientWidth

ym:s:yanBlockID

ym:s:yanBlockSize

ym:s:yanPageID

ym:s:yanUrl

ym:s:yanUrlPathLevel1

ym:s:yanUrlPathLevel2

ym:s:yanUrlPathLevel3

ym:s:yanUrlPathLevel4

ym:s:year

ym:up:paramsLevel1

ym:up:paramsLevel2

ym:up:paramsLevel3

ym:up:paramsLevel4

ym:up:paramsLevel5

Dimensions

ym:ad:<attribution>Currency

Currency set in Yandex Direct for the ad campaign.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectBanner

Yandex Direct ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ad:<attribution>DirectBannerGroup

Yandex Direct ad group.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ad:<attribution>DirectConditionType

Type of targeting criterion.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectOrder

Yandex Direct ad campaign.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectPhraseOrCond

Targeting criterion. Criterion can be a keyword or a retargeting criterion.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectPlatform

Yandex Direct ad platform.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectPlatformType

Yandex Direct ad platform type.

Operators: !., !=, =., ==

ym:ad:<attribution>DirectSearchPhrase

Keyword associated with the last click on a Yandex Direct ad.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ad:<attribution>DisplayCampaign

Yandex Display order number

Operators: !., !=, =., ==

ym:ad:ageInterval

User's age, interval

Operators: !., !=, <, <=, =., ==, >, >=

ym:ad:gender

User's gender. Possible values: male or female.

Operators: !., !=, =., ==

ym:ad:regionArea

Regions where site users are located.

Operators: !., !=, =., ==

ym:ad:regionCity

Cities where site users are located.

Operators: !., !=, =., ==

ym:ad:regionCitySize

City size by population.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ad:regionContinent

Continents where site users are located.

Operators: !., !=, =., ==

ym:ad:regionCountry

Countries where site users are located.

Operators: !., !=, =., ==

ym:ad:regionDistrict

Districts where site users are located.

Operators: !., !=, =., ==

ym:dl:URL

Page URL

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLDomain

Page domain.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLParamName

URL parameter

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLParamNameAndValue

URL parameter value

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLPath

Part of the page URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLPathFull

Part of the page URL that comes immediately after the domain. Unlike a simple path, it also includes parameter and fragment sections

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLPathLevel1

First level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLPathLevel2

Second level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLPathLevel3

Third level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLPathLevel4

Fourth level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLPathLevel5

Fifth level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:URLProto

Page protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:UTMCampaign

Name of the ongoing ad campaign

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:UTMContent

Ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:UTMMedium

Marketing tool

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:UTMSource

Traffic source

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:UTMTerm

Keywords

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:ageInterval

User's age, interval

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browser

User's browser. For example, Yandex Browser.

Operators: !., !=, =., ==

ym:dl:browserAndVersion

Browser and its full version.

Operators: !., !=, =., ==

ym:dl:browserAndVersionMajor

Browser name and version.

Operators: !., !=, =., ==

ym:dl:browserCountry

Browser country

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:browserDate

Date on the user's computer in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserDatePeriod<group>

Date on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserDateTime

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserDayOfMonth

Day of month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserDayOfWeek

Day of week on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserDekaminute

Decaminute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserEngine

User's browser engine. For example, WebKit.

Operators: !., !=, =., ==

ym:dl:browserEngineVersion1

First number in the user's browser engine version.

Operators: !., !=, =., ==

ym:dl:browserEngineVersion2

Second number in the user's browser engine version.

Operators: !., !=, =., ==

ym:dl:browserEngineVersion3

Third number (usually the build number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:dl:browserEngineVersion4

Fourth number (usually the revision number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:dl:browserHour

Hour on the user's computer in HH:00 format

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserHourMinute

Hour and minute on the user's computer

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:browserLanguage

Browser language

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:browserMinute

Minute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserMonth

Month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserStartOfDekaminute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserStartOfHour

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserStartOfMinute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserStartOfMonth

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserStartOfQuarter

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserStartOfWeek

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserStartOfYear

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:browserYear

Year on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:clientTimeZone

Time zone on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:cookieEnabled

Cookies present

Operators: !., !=, =., ==

ym:dl:date

Date of the pageview in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:datePeriod<group>

Date interval with parametrization of the interval size

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:dateTime

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format (in the tag's time zone)

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:dayOfMonth

Day of month of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:dayOfWeek

Day of week of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:dekaminute

Decaminute of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:deviceCategory

Type of device for the session. Possible values: desktop, mobile, tablet, tv.

Operators: !., !=, =., ==

ym:dl:downloadURL

File download

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:from

"From" tag

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:gender

User's gender. Possible values: male or female.

Operators: !., !=, =., ==

ym:dl:hasAdBlocker

Ad blockers present

Operators: !., !=, =., ==

ym:dl:hasGCLID

GCLID tag present.

Operators: !., !=, =., ==

ym:dl:hour

Hour of the pageview in HH:00 format

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:hourMinute

Hour and minute of the pageview

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:ipAddress

The user's IPv4/IPv6 address with the last 1 or 8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:javascriptEnabled

JavaScript present

Operators: !., !=, =., ==

ym:dl:minute

Minute of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:mobilePhone

Device manufacturer

Operators: !., !=, =., ==

ym:dl:mobilePhoneModel

Device model

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:month

Month of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:openstatAd

Ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:openstatCampaign

Ad campaign

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:openstatService

Ad service

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:openstatSource

Placement location

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:operatingSystem

Operating system (detailed)

Operators: !., !=, =., ==

ym:dl:operatingSystemRoot

Group of operating systems

Operators: !., !=, =., ==

ym:dl:pageURL

Download page

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:physicalScreenHeight

Physical screen height based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:physicalScreenResolution

Actual screen resolution based on device pixel ratio data. For example, 1920х1080.

Operators: !., !=, =., ==

ym:dl:physicalScreenWidth

Physical screen width based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:regionArea

Regions where site users are located.

Operators: !., !=, =., ==

ym:dl:regionCity

Cities where site users are located.

Operators: !., !=, =., ==

ym:dl:regionCitySize

City size by population.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:regionContinent

Continents where site users are located.

Operators: !., !=, =., ==

ym:dl:regionCountry

Countries where site users are located.

Operators: !., !=, =., ==

ym:dl:regionDistrict

Districts where site users are located.

Operators: !., !=, =., ==

ym:dl:screenColors

Screen color depth in bytes For example, 24.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:screenFormat

Ratio of screen width to height. For example, 16:9.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:screenHeight

Logical screen height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:screenOrientation

Screen orientation. Possible values: landscape, portrait.

Operators: !., !=, =., ==

ym:dl:screenResolution

Screen resolution. For example, 1920х1080.

Operators: !., !=, =., ==

ym:dl:screenWidth

Logical screen width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:startOfDekaminute

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:startOfHour

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:startOfMinute

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:startOfMonth

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:startOfQuarter

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:startOfWeek

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:startOfYear

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:thirdPartyCookieEnabled

Third-party cookies

Operators: !., !=, =., ==

ym:dl:title

Page title

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:dl:windowClientArea

Client browser window size. For example, 1920х1080.

Operators: !., !=, =., ==

ym:dl:windowClientHeight

Client browser window height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:windowClientWidth

Client browser window width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:dl:year

Year of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:ageInterval

User's age, interval

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browser

User's browser. For example, Yandex Browser.

Operators: !., !=, =., ==

ym:ep:browserAndVersion

Browser and its full version.

Operators: !., !=, =., ==

ym:ep:browserAndVersionMajor

Browser name and version.

Operators: !., !=, =., ==

ym:ep:browserDate

Date on the user's computer in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserDatePeriod<group>

Date on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserDateTime

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserDayOfMonth

Day of month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserDayOfWeek

Day of week on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserDekaminute

Decaminute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserEngine

User's browser engine. For example, WebKit.

Operators: !., !=, =., ==

ym:ep:browserEngineVersion1

First number in the user's browser engine version.

Operators: !., !=, =., ==

ym:ep:browserEngineVersion2

Second number in the user's browser engine version.

Operators: !., !=, =., ==

ym:ep:browserEngineVersion3

Third number (usually the build number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:ep:browserEngineVersion4

Fourth number (usually the revision number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:ep:browserHour

Hour on the user's computer in HH:00 format

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserHourMinute

Hour and minute on the user's computer

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:browserMinute

Minute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserMonth

Month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserStartOfDekaminute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserStartOfHour

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserStartOfMinute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserStartOfMonth

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserStartOfQuarter

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserStartOfWeek

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserStartOfYear

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:browserYear

Year on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:cookieEnabled

Cookies present

Operators: !., !=, =., ==

ym:ep:date

Date of the event in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:datePeriod<group>

Date interval with parametrization of the interval size

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:dateTime

Date and time of the event in YYYY-MM-DD HH:mm:ss format (in the tag's time zone)

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:dayOfMonth

Day of month of the event in DD format

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:dayOfWeek

Day of week of the event

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:dekaminute

Time of the event rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:deviceCategory

Type of device for the session. Possible values: desktop, mobile, tablet, tv.

Operators: !., !=, =., ==

ym:ep:eventParamsLevel1

Event parameter, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventParamsLevel10

Event parameter, level 10

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventParamsLevel2

Event parameter, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventParamsLevel3

Event parameter, level 3

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventParamsLevel4

Event parameter, level 4

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventParamsLevel5

Event parameter, level 5

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventParamsLevel6

Event parameter, level 6

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventParamsLevel7

Event parameter, level 7

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventParamsLevel8

Event parameter, level 8

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventParamsLevel9

Event parameter, level 9

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURL

URL of the page where conversion occurred

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLDomain

Page domain where conversion occurred

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLParamName

GET parameter of the page URL where conversion occurred.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLParamNameAndValue

GET parameter value of the page URL where conversion occurred.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLPath

Part of the page URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLPathFull

Part of the page URL that comes immediately after the domain. Unlike a simple path, it also includes parameter and fragment sections

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLPathLevel1

First level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLPathLevel2

Second level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLPathLevel3

Third level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLPathLevel4

Fourth level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLPathLevel5

Fifth level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:eventURLProto

Network protocol of the page URL where conversion occurred

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:gender

User's gender. Possible values: male or female.

Operators: !., !=, =., ==

ym:ep:goalReached

Goals achieved and sent to Yandex Metrica using the reachGoal method

Operators: !., !=, =., ==

ym:ep:hasAdBlocker

Ad blockers present

Operators: !., !=, =., ==

ym:ep:hour

Hour of the event in HH:00 format

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:hourMinute

Minute of the event in HH:MM format

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:ipAddress

The user's IPv4/IPv6 address with the last 1 or 8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:javascriptEnabled

JavaScript present

Operators: !., !=, =., ==

ym:ep:minute

Minute of the event in MM format

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:mobilePhone

Device manufacturer

Operators: !., !=, =., ==

ym:ep:mobilePhoneModel

Device model

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:ep:month

Month of the event in MM format

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:operatingSystem

Operating system (detailed)

Operators: !., !=, =., ==

ym:ep:operatingSystemRoot

Group of operating systems

Operators: !., !=, =., ==

ym:ep:physicalScreenHeight

Physical screen height based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:physicalScreenResolution

Actual screen resolution based on device pixel ratio data. For example, 1920х1080.

Operators: !., !=, =., ==

ym:ep:physicalScreenWidth

Physical screen width based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:regionArea

Regions where site users are located.

Operators: !., !=, =., ==

ym:ep:regionCity

Cities where site users are located.

Operators: !., !=, =., ==

ym:ep:regionCitySize

City size by population.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:regionContinent

Continents where site users are located.

Operators: !., !=, =., ==

ym:ep:regionCountry

Countries where site users are located.

Operators: !., !=, =., ==

ym:ep:regionDistrict

Districts where site users are located.

Operators: !., !=, =., ==

ym:ep:screenColors

Screen color depth in bytes For example, 24.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:screenFormat

Ratio of screen width to height. For example, 16:9.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:screenHeight

Logical screen height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:screenOrientation

Screen orientation. Possible values: landscape, portrait.

Operators: !., !=, =., ==

ym:ep:screenResolution

Screen resolution. For example, 1920х1080.

Operators: !., !=, =., ==

ym:ep:screenWidth

Logical screen width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:startOfDekaminute

Date and time of the event in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:startOfHour

Date and time of the event in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:startOfMinute

Date and time of the event in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:startOfMonth

Date of the event in YYYY-MM-DD format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:startOfQuarter

Date of the event in YYYY-MM-DD format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:startOfWeek

Date of the event in YYYY-MM-DD format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:startOfYear

Date of the event in YYYY-MM-DD format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:thirdPartyCookieEnabled

Third-party cookies

Operators: !., !=, =., ==

ym:ep:windowClientArea

Client browser window size. For example, 1920х1080.

Operators: !., !=, =., ==

ym:ep:windowClientHeight

Client browser window height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:windowClientWidth

Client browser window width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:ep:year

Year of the event in YYYY format

Operators: !., !=, <, <=, =., ==, >, >=

ym:ev:<attribution>ExpenseCampaign

UTMCampaign tag value. It's typically used to pass the name of the advertising campaign. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

Operators: !., !=, =., ==

ym:ev:<attribution>ExpenseContent

UTMContent tag value. It's typically used to pass the properties of a particular ad (for example, a creative) or specify which part of the ad was clicked — for example, a link or an image. This field is filled in automatically for Yandex Direct (UTM tag is not needed) and includes the keyword — the query that triggered an impression.

Operators: !., !=, =., ==

ym:ev:<attribution>ExpenseMedium

UTMMedium tag value. This can be contextual advertising, newsletters, and other types of channels. You can also use this tag to distinguish types of placement in a particular system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

Operators: !., !=, =., ==

ym:ev:<attribution>ExpenseSource

UTMSource tag value. It's typically used to pass the name of a specific advertising system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

Operators: !., !=, =., ==

ym:ev:<attribution>ExpenseTerm

UTMTerm tag value. It's typically used to pass keywords or other targeting criteria. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

Operators: !., !=, =., ==

ym:ev:<attribution>SourceEngine

Second level of traffic sources

Operators: !., !=, =., ==

ym:ev:<attribution>TrafficSource

Traffic source

Operators: !., !=, =., ==

ym:pv:URL

Page URL

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLDomain

Page domain.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLParamName

URL parameter

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLParamNameAndValue

URL parameter value

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPath

Part of the page URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathFull

Part of the page URL that comes immediately after the domain. Unlike a simple path, it also includes parameter and fragment sections

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathLevel1

First level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathLevel2

Second level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathLevel3

Third level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathLevel4

Fourth level of the page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLPathLevel5

Fifth level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:URLProto

Page protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:UTMCampaign

Name of the ongoing ad campaign

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:UTMContent

Ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:UTMMedium

Marketing tool

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:UTMSource

Traffic source

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:UTMTerm

Keywords

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:ageInterval

User's age, interval

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browser

User's browser. For example, Yandex Browser.

Operators: !., !=, =., ==

ym:pv:browserAndVersion

Browser and its full version.

Operators: !., !=, =., ==

ym:pv:browserAndVersionMajor

Browser name and version.

Operators: !., !=, =., ==

ym:pv:browserCountry

Browser country

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:browserDate

Date on the user's computer in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserDatePeriod<group>

Date on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserDateTime

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserDayOfMonth

Day of month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserDayOfWeek

Day of week on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserDekaminute

Decaminute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserEngine

User's browser engine. For example, WebKit.

Operators: !., !=, =., ==

ym:pv:browserEngineVersion1

First number in the user's browser engine version.

Operators: !., !=, =., ==

ym:pv:browserEngineVersion2

Second number in the user's browser engine version.

Operators: !., !=, =., ==

ym:pv:browserEngineVersion3

Third number (usually the build number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:pv:browserEngineVersion4

Fourth number (usually the revision number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:pv:browserHour

Hour on the user's computer in HH:00 format

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserHourMinute

Hour and minute on the user's computer

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:browserLanguage

Browser language

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:browserMinute

Minute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserMonth

Month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfDekaminute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfHour

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfMinute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfMonth

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfQuarter

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfWeek

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserStartOfYear

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:browserYear

Year on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:clientTimeZone

Time zone on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:cookieEnabled

Cookies present

Operators: !., !=, =., ==

ym:pv:counterID

Tag

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:date

Date of the pageview in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:datePeriod<group>

Date interval with parametrization of the interval size

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:dateTime

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format (in the tag's time zone)

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:dayOfMonth

Day of month of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:dayOfWeek

Day of week of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:dekaminute

Decaminute of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:deviceCategory

Type of device for the session. Possible values: desktop, mobile, tablet, tv.

Operators: !., !=, =., ==

ym:pv:from

"From" tag

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:gender

User's gender. Possible values: male or female.

Operators: !., !=, =., ==

ym:pv:hasAdBlocker

Ad blockers present

Operators: !., !=, =., ==

ym:pv:hasGCLID

GCLID tag present.

Operators: !., !=, =., ==

ym:pv:hour

Hour of the pageview in HH:00 format

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:hourMinute

Hour and minute of the pageview

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:ipAddress

The user's IPv4/IPv6 address with the last 1 or 8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:isTurboPage

Turbo page

Operators: !., !=, =., ==

ym:pv:javascriptEnabled

JavaScript present

Operators: !., !=, =., ==

ym:pv:minute

Minute of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:mobilePhone

Device manufacturer

Operators: !., !=, =., ==

ym:pv:mobilePhoneModel

Device model

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:month

Month of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:openstatAd

Ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:openstatCampaign

Ad campaign

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:openstatService

Ad service

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:openstatSource

Placement location

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:operatingSystem

Operating system (detailed)

Operators: !., !=, =., ==

ym:pv:operatingSystemRoot

Group of operating systems

Operators: !., !=, =., ==

ym:pv:physicalScreenHeight

Physical screen height based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:physicalScreenResolution

Actual screen resolution based on device pixel ratio data. For example, 1920х1080.

Operators: !., !=, =., ==

ym:pv:physicalScreenWidth

Physical screen width based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:referer

Referrer URL

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererDomain

Referrer domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPath

Part of the referrer URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/ it's /, and for http://news.yandex.ru it's an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathFull

Part of the referrer URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathLevel1

First level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathLevel2

Second level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathLevel3

Third level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathLevel4

Fourth level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererPathLevel5

Fifth level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:refererProto

Referrer protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:regionArea

Regions where site users are located.

Operators: !., !=, =., ==

ym:pv:regionCity

Cities where site users are located.

Operators: !., !=, =., ==

ym:pv:regionCitySize

City size by population.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:regionContinent

Continents where site users are located.

Operators: !., !=, =., ==

ym:pv:regionCountry

Countries where site users are located.

Operators: !., !=, =., ==

ym:pv:regionDistrict

Districts where site users are located.

Operators: !., !=, =., ==

ym:pv:screenColors

Screen color depth in bytes For example, 24.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:screenFormat

Ratio of screen width to height. For example, 16:9.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:screenHeight

Logical screen height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:screenOrientation

Screen orientation. Possible values: landscape, portrait.

Operators: !., !=, =., ==

ym:pv:screenResolution

Screen resolution. For example, 1920х1080.

Operators: !., !=, =., ==

ym:pv:screenWidth

Logical screen width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfDekaminute

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfHour

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfMinute

Date and time of the pageview in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfMonth

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfQuarter

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfWeek

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:startOfYear

Date of the pageview in YYYY-MM-DD format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:thirdPartyCookieEnabled

Third-party cookies

Operators: !., !=, =., ==

ym:pv:title

Page title

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:pv:windowClientArea

Client browser window size. For example, 1920х1080.

Operators: !., !=, =., ==

ym:pv:windowClientHeight

Client browser window height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:windowClientWidth

Client browser window width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:pv:year

Year of the pageview

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:EPromotionCreative

Banner name

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:EPromotionCreativeSlot

Banner location

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:EPromotionID

Promo campaign ID

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:EPromotionName

Promo campaign name

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:EPromotionPosition

Banner position

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:PProductBrand

Brand of the product in the order

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:PProductID

ID of the product in the order

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:PProductName

Name of the product in the order

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:RWArticleURLHash

Recommended article

Operators: !., !=, =., ==

ym:s:RWArticleURLPathLevel1Hash

Recommended article, level 1

Operators: !., !=, =., ==

ym:s:RWArticleURLPathLevel2Hash

Recommended article, level 2

Operators: !., !=, =., ==

ym:s:RWArticleURLPathLevel3Hash

Recommended article, level 3

Operators: !., !=, =., ==

ym:s:RWArticleURLPathLevel4Hash

Recommended article, level 4

Operators: !., !=, =., ==

ym:s:RWArticleURLPathLevel5Hash

Recommended article, level 5

Operators: !., !=, =., ==

ym:s:RWConversion

Clicks on recommendations

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:RWURLHash

Widget placement page

Operators: !., !=, =., ==

ym:s:RWURLPathLevel1Hash

Widget placement page, level 1

Operators: !., !=, =., ==

ym:s:RWURLPathLevel2Hash

Widget placement page, level 2

Operators: !., !=, =., ==

ym:s:RWURLPathLevel3Hash

Widget placement page, level 3

Operators: !., !=, =., ==

ym:s:RWURLPathLevel4Hash

Widget placement page, level 4

Operators: !., !=, =., ==

ym:s:RWURLPathLevel5Hash

Widget placement page, level 5

Operators: !., !=, =., ==

ym:s:<attribution>AdvEngine

Advertising system

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>Currency

Currency set in Yandex Direct for the ad campaign.

Operators: !., !=, =., ==

ym:s:<attribution>DirectBannerGroup

Yandex Direct ad group.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:<attribution>DirectClickBanner

Yandex Direct ad title.

Operators: !., !=, =., ==

ym:s:<attribution>DirectClickOrder

Yandex Direct ad campaign.

Operators: !., !=, =., ==

ym:s:<attribution>DirectConditionType

Type of targeting criterion.

Operators: !., !=, =., ==

ym:s:<attribution>DirectPhraseOrCond

Targeting criterion. Criterion can be a keyword or a retargeting criterion.

Operators: !., !=, =., ==

ym:s:<attribution>DirectPlatform

Yandex Direct ad platform.

Operators: !., !=, =., ==

ym:s:<attribution>DirectPlatformType

Yandex Direct ad platform type.

Operators: !., !=, =., ==

ym:s:<attribution>DirectSearchPhrase

Keyword associated with the last click on a Yandex Direct ad.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>DisplayCampaign

Yandex Display order number

Operators: !., !=, =., ==

ym:s:<attribution>From

"From" tag

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>HasGCLID

GCLID tag present.

Operators: !., !=, =., ==

ym:s:<attribution>Messenger

Click from messenger

Operators: !., !=, =., ==

ym:s:<attribution>OpenstatAd

Ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>OpenstatCampaign

Ad campaign

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>OpenstatService

Ad service

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>OpenstatSource

Placement location

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>QRCodeProvider

QR code provider

Operators: !., !=, =., ==

ym:s:<attribution>RecommendationSystem

Click from recommendation system

Operators: !., !=, =., ==

ym:s:<attribution>ReferalSource

Sites that were traffic sources.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>SearchEngine

Refined search engine. For example, Yandex Images.

Operators: !., !=, =., ==

ym:s:<attribution>SearchEngineRoot

ID of the top-level search engine hierarchy.

Operators: !., !=, =., ==

ym:s:<attribution>SearchPhrase

Keyword from the search engine.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>SocialNetwork

Traffic source is a social network ID.

Operators: !., !=, =., ==

ym:s:<attribution>SocialNetworkProfile

Social network page.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>SourceEngine

Second level of traffic sources

Operators: !., !=, =., ==

ym:s:<attribution>TrafficSource

Traffic source

Operators: !., !=, =., ==

ym:s:<attribution>UTMCampaign

Name of the ongoing ad campaign

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>UTMContent

Ad

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>UTMMedium

Marketing tool

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>UTMSource

Traffic source

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:<attribution>UTMTerm

Keywords

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:adfoxBanner

Banner

Operators: !., !=, =., ==

ym:s:adfoxBannerType

Banner type

Operators: !., !=, =., ==

ym:s:adfoxCampaign

Campaign

Operators: !., !=, =., ==

ym:s:adfoxHeaderBidding

Header bidding platform

Operators: !., !=, =., ==

ym:s:adfoxLevel1

Monetization type

Operators: !., !=, =., ==

ym:s:adfoxLevel1Chained

Adfox, level 1

Operators: !., !=, =., ==

ym:s:adfoxLevel2

Monetizer

Operators: !., !=, =., ==

ym:s:adfoxLevel2Chained

Adfox, level 2

Operators: !., !=, =., ==

ym:s:adfoxLevel3Chained

Adfox, level 3

Operators: !., !=, =., ==

ym:s:adfoxLevel4Chained

Adfox, level 4

Operators: !., !=, =., ==

ym:s:adfoxOwner

Owner

Operators: !., !=, =., ==

ym:s:adfoxPlace

Platform

Operators: !., !=, =., ==

ym:s:adfoxPuidKey

Ad campaign parameter (puid)

Operators: !., !=, =., ==

ym:s:adfoxPuidValue

Ad campaign parameter value

Operators: !., !=, =., ==

ym:s:adfoxSection

Section

Operators: !., !=, =., ==

ym:s:adfoxSite

Site

Operators: !., !=, =., ==

ym:s:adfoxUrlPathLevel1

Page with Adfox advertising events, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:adfoxUrlPathLevel2

Page with Adfox advertising events, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:adfoxUrlPathLevel3

Page with Adfox advertising events, level 3

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:adfoxUrlPathLevel4

Page with Adfox advertising events, level 4

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:adfoxYanImp

YAN ad unit ID

Operators: !., !=, =., ==

ym:s:adfoxYanPage

YAN page ID

Operators: !., !=, =., ==

ym:s:ageInterval

User's age, interval

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:bounce

Whether this session was a bounce, accounting for the exact bounce rate. If the page was viewed for more than 15 seconds, then the session is not considered a bounce. Possible values: Yes, No.

Operators: !., !=, =., ==

ym:s:browser

User's browser. For example, Yandex Browser.

Operators: !., !=, =., ==

ym:s:browserAndVersion

Browser and its full version.

Operators: !., !=, =., ==

ym:s:browserAndVersionMajor

Browser name and version.

Operators: !., !=, =., ==

ym:s:browserCountry

Browser country

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:browserDate

Date on the user's computer in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserDatePeriod<group>

Date on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserDateTime

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserDayOfMonth

Day of month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserDayOfWeek

Day of week on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserDekaminute

Decaminute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserEngine

User's browser engine. For example, WebKit.

Operators: !., !=, =., ==

ym:s:browserEngineVersion1

First number in the user's browser engine version.

Operators: !., !=, =., ==

ym:s:browserEngineVersion2

Second number in the user's browser engine version.

Operators: !., !=, =., ==

ym:s:browserEngineVersion3

Third number (usually the build number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:s:browserEngineVersion4

Fourth number (usually the revision number) in the user's browser engine version.

Operators: !., !=, =., ==

ym:s:browserHour

Hour on the user's computer in HH:00 format

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserHourMinute

Hour and minute on the user's computer

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:browserLanguage

Browser language

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:browserMinute

Minute on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserMonth

Month on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfDekaminute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfHour

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfMinute

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfMonth

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfQuarter

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfWeek

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserStartOfYear

Date and time on the user's computer in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:browserYear

Year on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:clientID

Site user ID assigned by Yandex Metrica

Operators: !., !=, =., ==

ym:s:clientTimeZone

Time zone on the user's computer

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:cookieEnabled

Cookies present

Operators: !., !=, =., ==

ym:s:counterID

Tag

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:date

Session date in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:datePeriod<group>

Date interval with parametrization of the interval size

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:dateTime

Date and time of the session in YYYY-MM-DD HH:mm:ss format (in the tag's time zone)

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:dayOfMonth

Day of month of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:dayOfWeek

Day of week of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:daysSinceFirstVisit

Number of days since the user's first session.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:daysSinceFirstVisitInterval

Number of days since the user's first session, interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:daysSincePreviousVisit

Number of days since the user's penultimate session.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:daysSincePreviousVisitInterval

Number of days since the user's penultimate session, interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:dekaminute

Decaminute of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:deviceCategory

Type of device for the session. Possible values: desktop, mobile, tablet, tv.

Operators: !., !=, =., ==

ym:s:endURL

Exit page

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLDomain

Exit page domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPath

Part of the exit page URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathFull

Part of the exit page URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathLevel1

First level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathLevel2

Second level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathLevel3

Third level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathLevel4

Fourth level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLPathLevel5

Fifth level of the exit page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:endURLProto

Exit page protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:experimentAB<experiment_ab>

Experiment name in Yandex Direct and Yandex Audience.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:externalReferer

URL of the external referrer for the "Link traffic" source

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererDomain

External referrer domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPath

Part of the external referrer URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/ it's /, and for http://news.yandex.ru it's an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathFull

Part of the external referrer URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathLevel1

First level of the external referrer URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathLevel2

Second level of the external referrer URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathLevel3

Third level of the external referrer URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathLevel4

Fourth level of the external referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererPathLevel5

Fifth level of the external referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:externalRefererProto

External referrer protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:firstVisitDate

Date of the user's first session in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitDatePeriod<group>

Date interval with parametrization of the interval size

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitDateTime

Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitDayOfMonth

Day of month of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitDayOfWeek

Day of week of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitDekaminute

Decaminute of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitHour

Time: beginning of the hour period in HH:MM format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitHourMinute

Hour and minute of the first session

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:firstVisitMinute

Minute of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitMonth

Month of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfDekaminute

Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfHour

Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfMinute

Date and time of the user's first session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfMonth

Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfQuarter

Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfWeek

Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the week (Monday).

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitStartOfYear

Date of the user's first session in YYYY-MM-DD format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:firstVisitYear

Year of the first session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:gender

User's gender. Possible values: male or female.

Operators: !., !=, =., ==

ym:s:goal

Dimension by completed goal. Enables you to group sessions by goal IDs.

Operators: !., !=, =., ==

ym:s:hasAdBlocker

Ad blockers present

Operators: !., !=, =., ==

ym:s:hour

Time: beginning of the hour period in HH:MM format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:hourMinute

Hour and minute of the session

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:interest

Category of users' commercial interests.

Operators: !., !=, =., ==

ym:s:interest2d1

Category of users' commercial interests.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:interest2d2

Category of users' commercial interests.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:interest2d3

Category of users' commercial interests.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:ipAddress

The user's IPv4/IPv6 address with the last 1 or 8 bytes respectively reset to zero. For example, 77.88.21.0/2001:db8:85a3::.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:isNewUser

Whether this is the user's first session

Operators: !., !=, =., ==

ym:s:isRobot

The user is suspected to be a robot. Possible values: Yes, No

Operators: !., !=, =., ==

ym:s:isTurboPage

Turbo page

Operators: !., !=, =., ==

ym:s:javascriptEnabled

JavaScript present

Operators: !., !=, =., ==

ym:s:marketSearchPhrase

Keyword associated with the last click on a Yandex Market ad.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:minute

Minute of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:mobilePhone

Device manufacturer

Operators: !., !=, =., ==

ym:s:mobilePhoneModel

Device model

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:month

Month of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:offlineCallFirstTimeCaller

First-time/Repeat

Operators: !., !=, =., ==

ym:s:offlineCallHoldDuration

Wait time

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:offlineCallMissed

Missed/Answered

Operators: !., !=, =., ==

ym:s:offlineCallTag

Tag label

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:offlineCallTalkDuration

Duration of the conversation

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:operatingSystem

Operating system (detailed)

Operators: !., !=, =., ==

ym:s:operatingSystemRoot

Group of operating systems

Operators: !., !=, =., ==

ym:s:pageviews

Number of pageviews in a session or page depth. Pageviews exclude page refreshes in an interval of less than 15 seconds.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:pageViewsInterval

Number of pageviews in a session or page depth grouped by intervals.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:paramsLevel1

Session parameter, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel10

Session parameter, level 10

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel2

Session parameter, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel3

Session parameter, level 3

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel4

Session parameter, level 4

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel5

Session parameter, level 5

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel6

Session parameter, level 6

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel7

Session parameter, level 7

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel8

Session parameter, level 8

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:paramsLevel9

Session parameter, level 9

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:physicalScreenHeight

Physical screen height based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:physicalScreenResolution

Actual screen resolution based on device pixel ratio data. For example, 1920х1080.

Operators: !., !=, =., ==

ym:s:physicalScreenWidth

Physical screen width based on device pixel ratio data.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitDate

Date of the user's previous session in YYYY-MM-DD format.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitDatePeriod<group>

Date interval with parametrization of the interval size

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitDayOfMonth

Day of month of the previous session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitDayOfWeek

Day of week of the previous session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitMonth

Month of the previous session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitStartOfMonth

Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitStartOfQuarter

Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitStartOfWeek

Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the week.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitStartOfYear

Date and time of the user's penultimate session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:previousVisitYear

Year of the previous session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:productBrand

Brand

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productBrandCart

Brand of the product in the shopping cart

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCategoryLevel1

Product category, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCategoryLevel2

Product category, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCategoryLevel3

Product category, level 3

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCategoryLevel4

Product category, level 4

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCategoryLevel5

Product category, level 5

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCoupon

Product promo code

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productCurrency

Currency

Operators: !., !=, =., ==

ym:s:productDiscount

Discount percentage

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productID

Product ID

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productIDCart

ID of the product in the shopping cart

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productList

Product list

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productName

Product name

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productNameCart

Name of the product in the shopping cart

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:productPosition

Product position

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:productPrice

Price of a single item

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:productSum

Product price

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:productVariant

Product variant

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleAuthor

Author

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleFromTitle

Title of the referring article

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleHasFullRead

Full reads

Operators: !., !=, =., ==

ym:s:publisherArticleHasFullScroll

Full scrolls

Operators: !., !=, =., ==

ym:s:publisherArticleHasRecircled

Article views with recirculation

Operators: !., !=, =., ==

ym:s:publisherArticlePublishedDate

Published on

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:publisherArticleReadPart

Read depth

Operators: !., !=, =., ==

ym:s:publisherArticleRubric

Category, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleRubric2

Category, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleScrollDown

Scroll depth

Operators: !., !=, =., ==

ym:s:publisherArticleTitle

Article title

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleTopic

Topic

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherArticleURL

Article URL

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:publisherLongArticle

Article length

Operators: !., !=, =., ==

ym:s:publisherPageFormat

Display options: mobile and full version, Turbo pages, Turbo service, AMP, Facebook Instant Article. Any pageview on a mobile device is considered a mobile version.

Operators: !., !=, =., ==

ym:s:publisherTrafficSource

Traffic source

Operators: !., !=, =., ==

ym:s:publisherTrafficSource2

Name of click source. For example, for clicks on site links, this is a specific domain.

Operators: !., !=, =., ==

ym:s:purchaseCoupon

Purchase promocode

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:purchaseExistsVisit

Presence of purchases in the session

Operators: !., !=, =., ==

ym:s:purchaseID

Purchase ID

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:purchaseRevenue

Revenue from purchase

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:purchaseRevenueVisit

Purchase amount in the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:referer

Referrer URL

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererDomain

Referrer domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPath

Part of the referrer URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/ it's /, and for http://news.yandex.ru it's an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathFull

Part of the referrer URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathLevel1

First level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathLevel2

Second level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathLevel3

Third level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathLevel4

Fourth level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererPathLevel5

Fifth level of the referrer URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:refererProto

Referrer protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:regionArea

Regions where site users are located.

Operators: !., !=, =., ==

ym:s:regionCity

Cities where site users are located.

Operators: !., !=, =., ==

ym:s:regionCitySize

City size by population.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:regionContinent

Continents where site users are located.

Operators: !., !=, =., ==

ym:s:regionCountry

Countries where site users are located.

Operators: !., !=, =., ==

ym:s:regionDistrict

Districts where site users are located.

Operators: !., !=, =., ==

ym:s:screenColors

Screen color depth in bytes For example, 24.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:screenFormat

Ratio of screen width to height. For example, 16:9.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:screenHeight

Logical screen height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:screenOrientation

Screen orientation. Possible values: landscape, portrait.

Operators: !., !=, =., ==

ym:s:screenResolution

Screen resolution. For example, 1920х1080.

Operators: !., !=, =., ==

ym:s:screenWidth

Logical screen width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfDekaminute

Date and time of the session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the 10-minute interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfHour

Date and time of the session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the hour.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfMinute

Date and time of the session in YYYY-MM-DD HH:mm:ss format rounded to the beginning of the minute.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfMonth

Date of the session in YYYY-MM-DD format rounded to the beginning of the month.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfQuarter

Date of the session in YYYY-MM-DD format rounded to the beginning of the quarter.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfWeek

Date of the session in YYYY-MM-DD format rounded to the beginning of the week (Monday).

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startOfYear

Date of the session in YYYY-MM-DD format rounded to the beginning of the year.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:startURL

Landing page

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLDomain

Landing page domain

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPath

Part of the landing page URL right after the domain and up to ? (parameter section), # (fragment section) or up to the end of the string. For example, for the page http://news.yandex.ru/quotes/1.html, the path is /quotes/1.html, for http://news.yandex.ru/, it is /, and for http://news.yandex.ru, it is an empty string.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathFull

Part of the landing page URL right after the domain. Unlike a simple path, it also includes parameter and fragment sections

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathLevel1

First level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the first level of the URL is http://ya.ru/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathLevel2

Second level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the second level of the URL is http://ya.ru/1/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathLevel3

Third level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the third level of the URL is http://ya.ru/1/2/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathLevel4

Fourth level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the fourth level of the URL is http://ya.ru/1/2/3/.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLPathLevel5

Fifth level of the landing page URL. For example, for http://ya.ru/1/2/3/4.html, the fifth level of the URL is http://ya.ru/1/2/3/4.html.

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:startURLProto

Landing page protocol

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:thirdPartyCookieEnabled

Third-party cookies

Operators: !., !=, =., ==

ym:s:topLevelDomain

Top-level domain of the landing page

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:userVisits

Number of the user's sessions during the entire data collection period.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:userVisitsInterval

Number of the user's sessions during the entire data collection period, interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:userVisitsPeriod

Average number of days between sessions.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:userVisitsPeriodInterval

Average number of days between sessions, interval.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:vacuumEvent

Target event. Used on your organization's dedicated tag in Yandex Business

Operators: !., !=, =., ==

ym:s:vacuumOrganization

Organization. Used on your organization's dedicated tag in Yandex Business

Operators: !., !=, =., ==

ym:s:vacuumSurface

Yandex service. Used on your organization's dedicated tag in Yandex Business

Operators: !., !=, =., ==

ym:s:visitDuration

Session duration in seconds.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:visitDurationInterval

Time on site broken down into groups.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:windowClientArea

Client browser window size. For example, 1920х1080.

Operators: !., !=, =., ==

ym:s:windowClientHeight

Client browser window height.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:windowClientWidth

Client browser window width.

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:yanBlockID

Ad unit

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:yanBlockSize

Ad unit size

Operators: !., !=, =., ==

ym:s:yanPageID

Ad platform

Operators: !., !=, <, <=, =., ==, >, >=

ym:s:yanUrl

Page with advertising events

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:yanUrlPathLevel1

Page with advertising events, level 1

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:yanUrlPathLevel2

Page with advertising events, level 2

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:yanUrlPathLevel3

Page with advertising events, level 3

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:yanUrlPathLevel4

Page with advertising events, level 4

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:s:year

Year of the session

Operators: !., !=, <, <=, =., ==, >, >=

ym:up:paramsLevel1

First nesting level of user parameters

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:up:paramsLevel2

Second nesting level of user parameters

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:up:paramsLevel3

Third nesting level of user parameters

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:up:paramsLevel4

Fourth nesting level of user parameters

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

ym:up:paramsLevel5

Fifth nesting level of user parameters

Operators: !*, !., !=, !@, !~, <, <=, =*, =., ==, =@, =~, >, >=

Metrics

ym:ad:GCLIDPercentage

Share of sessions with the GCLID tag.

ym:ad:<currency>ConvertedAdCostPerVisit

Average cost per click from Yandex Direct.

ym:ad:<currency>ConvertedAdCost

Advertising costs in the currency selected in the report.

ym:ad:affinityIndexInterests2

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.

ym:ad:affinityIndexInterests

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.

ym:ad:anyGoalConversionRate

Conversion rate by any goal.

ym:ad:avgDaysBetweenVisits

Average number of days between the user's sessions.

ym:ad:avgDaysSinceFirstVisit

Average time elapsed since the first session, in days.

ym:ad:avgParams

Average value of a session parameter. Calculated if the session parameter value is represented numerically.

ym:ad:avgVisitDurationSeconds

Average session duration in seconds (ss) or minutes:seconds (mm:ss) format.

ym:ad:blockedPercentage

Share of sessions with ad blockers.

ym:ad:bounceRate

Share of sessions with only one pageview that lasted less than 15 seconds.

ym:ad:clicks

Total number of ad clicks.

ym:ad:cookieEnabledPercentage

Share of sessions and hits with enabled cookies.

ym:ad:ePromotionClicksUniq

Number of users who clicked at least one banner.

ym:ad:ePromotionClicksUserPercentage

The ratio of the number of unique users who clicked at least one banner to the total number of users.

ym:ad:ePromotionClicks

Number of clicks on the banner, total for all sessions.

ym:ad:ePromotionImpressionsUniq

Number of users who viewed at least one banner.

ym:ad:ePromotionImpressionsUserPercentage

The ratio of the number of unique users who viewed at least one banner to the total number of users.

ym:ad:ePromotionImpressions

Number of banner views, total for all sessions.

ym:ad:ecommercePurchases

Number of purchases

ym:ad:ecommerce<currency>ConvertedRevenuePerPurchase

Average revenue from purchase

ym:ad:ecommerce<currency>ConvertedRevenuePerVisit

Average revenue per session

ym:ad:ecommerce<currency>ConvertedRevenue

Total revenue from all sessions.

ym:ad:favoriteGoalsConversionRate

Share of converted sessions with favorite goals.

ym:ad:favoriteGoalsConverted<currency>RevenuePerVisit

Average revenue per session across favorite goals

ym:ad:favoriteGoalsConverted<currency>Revenue

Calculated for all favorite goals.

ym:ad:favoriteGoalsReachesPerUser

Conversions for favorite goals per user

ym:ad:favoriteGoalsReaches

Conversions for favorite goals

ym:ad:favoriteGoalsUserConversionRate

Share of users converted for favorite goals compared to the total number of unique users.

ym:ad:favoriteGoalsUsers

Users with favorite goals

ym:ad:favoriteGoalsVisits

Sessions with favorite goals

ym:ad:goal<goal_id>conversionRate

Share of conversions in the total number of sessions.

ym:ad:goal<goal_id>converted<currency>AdCostPerVisit

Average cost of a conversion from Yandex Direct.

ym:ad:goal<goal_id>converted<currency>CPA

Cost Per Action. The ratio of the cost of clicks to the number of conversions in the sessions that count toward the CPC.

ym:ad:goal<goal_id>converted<currency>Revenue

Revenue by goal

ym:ad:goal<goal_id>reachesPerUser

Average number of conversions per unique converted user.

ym:ad:goal<goal_id>reaches

Number of times a conversion was completed, across all sessions.

ym:ad:goal<goal_id>userConversionRate

Share of converted sessions among the total number of unique users.

ym:ad:goal<goal_id>users

Number of unique users that completed a goal.

ym:ad:goal<goal_id>visits

Number of converted sessions.

ym:ad:jsEnabledPercentage

Share of sessions and hits with JavaScript support.

ym:ad:manPercentage

Share of men

ym:ad:mobilePercentage

Share of sessions and hits made with mobile devices.

ym:ad:newUserVisitsPercentage

Share of new users' sessions.

ym:ad:newUsers

Number of new users.

ym:ad:oneDayBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in 1 day. This includes users who had more than two sessions which occurred on different days.

ym:ad:oneVisitPerUserPercentage

Share of sessions by users with one session (user's first session).

ym:ad:over32VisitsPerUserPercentage

Share of sessions by users who have more than 32 sessions.

ym:ad:over54AgePercentage

Share of sessions by users aged 55+.

ym:ad:overMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in more than 31 days. This includes users who had more than two sessions which occurred on different days.

ym:ad:overYearSinceFirstVisitPercentage

Share of sessions by users known for more than 365 days.

ym:ad:overYearUserRecencyPercentage

Share of sessions by users who returned to the site after more than 365 days.

ym:ad:pageDepth

Average number of pageviews in sessions. Calculated as a ratio of pageviews to sessions.

ym:ad:pageviews

Number of pageviews on the site in the reporting period.

ym:ad:paramsNumber

Number of times the session featured a session parameter.

ym:ad:percentNewVisitors

Share of unique users who visited the site in the reporting period, and whose activity included their very first site session since the beginning of data collection.

ym:ad:productBasketsPrice

Cost of products added to the shopping cart, total for all sessions.

ym:ad:productBasketsQuantity

Number of product units added to the shopping cart, total for all sessions.

ym:ad:productBasketsRemoveUniq

Number of users who removed at least one product from the shopping cart, total for all sessions.

ym:ad:productBasketsRemoveUserPercentage

The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.

ym:ad:productBasketsUniq

Number of users who added at least one product to the shopping cart, total for all sessions.

ym:ad:productBasketsUserPercentage

The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.

ym:ad:productBaskets<currency>ConvertedPrice

Cost of items added to basket, total for all sessions.

ym:ad:productClicksUniq

Number of users who clicked on at least one product.

ym:ad:productClicksUserPercentage

The ratio of the number of unique users who clicked on at least one product to the total number of users.

ym:ad:productClicks

Number of clicks on products, total for all sessions.

ym:ad:productImpressionsUniq

Number of users who viewed information about at least one product.

ym:ad:productImpressionsUserPercentage

The ratio of the number of unique users who viewed information about at least one product to the total number of users.

ym:ad:productImpressions

Number of times pages with product information were viewed, total for all sessions.

ym:ad:productInListImpressionsUniq

Number of users who viewed information in the list about at least one product.

ym:ad:productInListImpressionsUserPercentage

The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.

ym:ad:productInListImpressions

Number of times a product was viewed in a list, total for all sessions.

ym:ad:productPurchasedPrice

Cost of all purchased products, total for all sessions.

ym:ad:productPurchasedQuantity

Number of purchased product units, total for all sessions.

ym:ad:productPurchasedUniq

Number of users who purchased at least one product, total for all sessions.

ym:ad:productPurchased<currency>ConvertedPrice

Cost of all purchased products, total for all sessions.

ym:ad:robotPercentage

Share of robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica knows how to detect them.

ym:ad:robotVisits

Robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica knows how to detect them.

ym:ad:sumGoalReachesAny

Number of conversions for an arbitrary goal.

ym:ad:sumParams

Sum of session parameter values. Calculated if session parameter values are represented numerically.

ym:ad:thirdPartyCookieEnabledPercentage

Share of sessions and hits with enabled third-party cookies.

ym:ad:under18AgePercentage

Share of sessions by users younger than 18 years old.

ym:ad:upTo24AgePercentage

Share of sessions by users between 18 and 24 years old.

ym:ad:upTo31VisitsPerUserPercentage

Share of sessions by users with 8–31 sessions.

ym:ad:upTo34AgePercentage

Share of sessions by users between 25 and 34 years old.

ym:ad:upTo3VisitsPerUserPercentage

Share of sessions by users with 2–3 sessions.

ym:ad:upTo44AgePercentage

Share of sessions by users between 35 and 44 years old.

ym:ad:upTo54AgePercentage

Share of sessions by users between 45 and 54 years old.

ym:ad:upTo7VisitsPerUserPercentage

Share of sessions by users with 4–7 sessions.

ym:ad:upToDaySinceFirstVisitPercentage

Share of sessions by users known for less than one day.

ym:ad:upToDayUserRecencyPercentage

Share of sessions by users who returned to the site after 1 day.

ym:ad:upToMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 8–31 days. This includes users who have more than two sessions and on more than one day.

ym:ad:upToMonthSinceFirstVisitPercentage

Share of sessions by users known for 8–31 days.

ym:ad:upToMonthUserRecencyPercentage

Share of sessions by users who returned to the site after 8–31 days.

ym:ad:upToQuarterSinceFirstVisitPercentage

Share of sessions by users known for 32–90 days.

ym:ad:upToQuarterUserRecencyPercentage

Share of sessions by users who returned to the site after 32–90 days.

ym:ad:upToWeekBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 2–7 days. This includes users who have more than two sessions and on more than one day.

ym:ad:upToWeekSinceFirstVisitPercentage

Share of sessions by users known for 1–7 days.

ym:ad:upToWeekUserRecencyPercentage

Share of sessions by users who returned to the site after 2–7 days.

ym:ad:upToYearSinceFirstVisitPercentage

Share of sessions by users known for 91–365 days.

ym:ad:upToYearUserRecencyPercentage

Share of sessions by users who returned to the site after 91–365 days.

ym:ad:userRecencyDays

Average time elapsed since the penultimate session, in days.

ym:ad:usersPurchasePercentage

The ratio of the share of users who placed an order on the site to the total number of site visitors.

ym:ad:users

Number of unique users.

ym:ad:visitsPerDay

Sessions per day

ym:ad:visitsPerHour

Sessions per hour

ym:ad:visitsPerMinute

Sessions per minute

ym:ad:visits

Total number of sessions.

ym:ad:womanPercentage

Share of women

ym:dl:blockedPercentage

Share of sessions with ad blockers.

ym:dl:cookieEnabledPercentage

Share of sessions and hits with enabled cookies.

ym:dl:downloads

Number of downloads

ym:dl:jsEnabledPercentage

Share of sessions and hits with JavaScript support.

ym:dl:mobilePercentage

Share of sessions and hits made with mobile devices.

ym:dl:pageviewsPerDay

Average page depth per day.

ym:dl:pageviewsPerHour

Average number of hits per hour.

ym:dl:pageviewsPerMinute

Average number of hits per minute.

ym:dl:thirdPartyCookieEnabledPercentage

Share of sessions and hits with enabled third-party cookies.

ym:dl:users

Number of unique users.

ym:ep:avgEventParams

Average value of event parameter. Calculated if the event parameter value is represented numerically

ym:ep:eventPageViews

Number of views of the page where events occurred

ym:ep:eventParamsNumber

Number of parameters passed within the event. For example: "{Param1:{Param2:{Param3:1}}}" is a single parameter, while "{Param1:{Param2:1,Param3:1}}" is two parameters, and "{Param1:1,Param2:2,Param3:3}" is three parameters

ym:ep:eventsNumber

Number of events sent to Yandex Metrica (using the init, reachGoal, params, and other methods)

ym:ep:sumEventParams

Sum of event parameter values. Calculated if event parameter values are represented numerically

ym:ev:GCLIDPercentage

Share of sessions with the GCLID tag.

ym:ev:affinityIndexInterests2

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.

ym:ev:affinityIndexInterests

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.

ym:ev:anyGoalConversionRate

Conversion rate by any goal.

ym:ev:avgDaysBetweenVisits

Average number of days between the user's sessions.

ym:ev:avgDaysSinceFirstVisit

Average time elapsed since the first session, in days.

ym:ev:avgParams

Average value of a session parameter. Calculated if the session parameter value is represented numerically.

ym:ev:avgVisitDurationSeconds

Average session duration in seconds (ss) or minutes:seconds (mm:ss) format.

ym:ev:blockedPercentage

Share of sessions with ad blockers.

ym:ev:bounceRate

Share of sessions with only one pageview that lasted less than 15 seconds.

ym:ev:cdpOrdersAllOrders

All orders transmitted from the CRM that were successfully linked to sessions in Yandex Metrica. Spam orders are not counted. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrdersCancelled

Orders with the "Canceled" status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrdersConversionIntoOrder

Ratio of all orders from the CRM to all site sessions over the reporting period. Indicates the traffic source that brings the most orders. Spam orders are not counted.

ym:ev:cdpOrdersConversionIntoPayment

Ratio of paid orders to all orders. If this ratio is 100%, all created orders were paid. Includes only the orders that were successfully linked to sessions in Yandex Metrica.

ym:ev:cdpOrdersInProgress

Orders with the "In progress" status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrdersOther

Orders with the "Other" status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrdersPayed

Orders with the "Paid" status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrdersSpam

Orders with the "Spam" status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:ev:cdpOrders<currency>AverageCheque

The ratio of revenue to the total value of paid orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica.

ym:ev:cdpOrders<currency>Profit

Difference between the revenue and production cost of goods. When calculating the profit, only those paid orders that were successfully linked to sessions in Yandex Metrica are counted.

ym:ev:cdpOrders<currency>Revenue

Total amount of money earned on all the orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica.

ym:ev:cookieEnabledPercentage

Share of sessions and hits with enabled cookies.

ym:ev:ePromotionClicksUniq

Number of users who clicked at least one banner.

ym:ev:ePromotionClicksUserPercentage

The ratio of the number of unique users who clicked at least one banner to the total number of users.

ym:ev:ePromotionClicks

Number of clicks on the banner, total for all sessions.

ym:ev:ePromotionImpressionsUniq

Number of users who viewed at least one banner.

ym:ev:ePromotionImpressionsUserPercentage

The ratio of the number of unique users who viewed at least one banner to the total number of users.

ym:ev:ePromotionImpressions

Number of banner views, total for all sessions.

ym:ev:ecommercePurchases

Number of purchases

ym:ev:ecommerce<currency>ConvertedRevenuePerPurchase

Average revenue from purchase

ym:ev:ecommerce<currency>ConvertedRevenuePerVisit

Average revenue per session

ym:ev:ecommerce<currency>ConvertedRevenue

Total revenue from all sessions.

ym:ev:expenseClicks

Clicks on ads.

ym:ev:expense<currency>CPC

Cost per click. A zero or dash indicates that clicks or expenses were not uploaded to Yandex Metrica.

ym:ev:expense<currency>EcommerceCPA

The cost of one purchase. How it is calculated: Expenses / Number of purchases.

ym:ev:expense<currency>EcommerceCRR

The share of ad expenditures in the total revenue passed to Yandex Metrica as E-commerce data. How it is calculated: selected dimension costs / total E-commerce revenue for the selected dimension.

ym:ev:expense<currency>EcommerceROI

Return on investment into advertising based on total revenue sent to Yandex Metrica as E-commerce data. How it is calculated: (total E-commerce revenue for the selected dimension – selected dimension costs) / selected dimension costs.

ym:ev:expense<currency>FavoriteGoalsCPA

The cost of one conversion for a favorite goal. How it's calculated: Expenses / Conversions for favorite goals.

ym:ev:expense<currency>FavoriteGoalsCRR

Cost revenue ratio for favorite goals. How it's calculated: Expenses for the selected dimension / Total value of favorite goals for the selected dimension.

ym:ev:expense<currency>FavoriteGoalsROI

Return on advertising investment for favorite goals. How it's calculated: (Total value of favorite goals for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension.

ym:ev:expense<currency>FavoriteGoalsUserCPA

The cost of one user with a favorite goal. How it's calculated: Expenses / Users with favorite goals.

ym:ev:expense<currency>FavoriteGoalsVisitCPA

The cost of one session with a favorite goal. How it's calculated: Expenses / Sessions with favorite goals.

ym:ev:expenses<currency>

Advertising costs in the currency selected in the report, without VAT.

ym:ev:favoriteGoalsConversionRate

Share of converted sessions with favorite goals.

ym:ev:favoriteGoalsConverted<currency>RevenuePerVisit

Average revenue per session across favorite goals

ym:ev:favoriteGoalsConverted<currency>Revenue

Calculated for all favorite goals.

ym:ev:favoriteGoalsReachesPerUser

Conversions for favorite goals per user

ym:ev:favoriteGoalsReaches

Conversions for favorite goals

ym:ev:favoriteGoalsUserConversionRate

Share of users converted for favorite goals compared to the total number of unique users.

ym:ev:favoriteGoalsUsers

Users with favorite goals

ym:ev:favoriteGoalsVisits

Sessions with favorite goals

ym:ev:goal<goal_id>conversionRate

Share of conversions in the total number of sessions.

ym:ev:goal<goal_id>converted<currency>Revenue

Revenue by goal

ym:ev:goal<goal_id>expense<currency>CRR

Share of Ad Spending for the selected goal How it is calculated: expenses for the selected dimension / goal value for the selected dimension.

ym:ev:goal<goal_id>expense<currency>ROI

Return on investment into advertising based on the selected goal. How it is calculated: (goal value for the selected dimension – selected dimension costs) / selected dimension costs.

ym:ev:goal<goal_id>expense<currency>ReachCPA

The cost of one completed goal. How it is calculated: expenses / conversions.

ym:ev:goal<goal_id>expense<currency>UserCPA

The cost of one converted user. How it is calculated: expenses / converted users.

ym:ev:goal<goal_id>expense<currency>VisitCPA

The cost of one converted session. How it is calculated: expenses / converted sessions.

ym:ev:goal<goal_id>reachesPerUser

Average number of conversions per unique converted user.

ym:ev:goal<goal_id>reaches

Number of times a conversion was completed, across all sessions.

ym:ev:goal<goal_id>userConversionRate

Share of converted sessions among the total number of unique users.

ym:ev:goal<goal_id>users

Number of unique users that completed a goal.

ym:ev:goal<goal_id>visits

Number of converted sessions.

ym:ev:jsEnabledPercentage

Share of sessions and hits with JavaScript support.

ym:ev:manPercentage

Share of men

ym:ev:mobilePercentage

Share of sessions and hits made with mobile devices.

ym:ev:newUserVisitsPercentage

Share of new users' sessions.

ym:ev:newUsers

Number of new users.

ym:ev:oneDayBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in 1 day. This includes users who had more than two sessions which occurred on different days.

ym:ev:oneVisitPerUserPercentage

Share of sessions by users with one session (user's first session).

ym:ev:over32VisitsPerUserPercentage

Share of sessions by users who have more than 32 sessions.

ym:ev:over54AgePercentage

Share of sessions by users aged 55+.

ym:ev:overMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in more than 31 days. This includes users who had more than two sessions which occurred on different days.

ym:ev:overYearSinceFirstVisitPercentage

Share of sessions by users known for more than 365 days.

ym:ev:overYearUserRecencyPercentage

Share of sessions by users who returned to the site after more than 365 days.

ym:ev:pageDepth

Average number of pageviews in sessions. Calculated as a ratio of pageviews to sessions.

ym:ev:pageviews

Number of pageviews on the site in the reporting period.

ym:ev:paramsNumber

Number of times the session featured a session parameter.

ym:ev:percentNewVisitors

Share of unique users who visited the site in the reporting period, and whose activity included their very first site session since the beginning of data collection.

ym:ev:productBasketsPrice

Cost of products added to the shopping cart, total for all sessions.

ym:ev:productBasketsQuantity

Number of product units added to the shopping cart, total for all sessions.

ym:ev:productBasketsRemoveUniq

Number of users who removed at least one product from the shopping cart, total for all sessions.

ym:ev:productBasketsRemoveUserPercentage

The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.

ym:ev:productBasketsUniq

Number of users who added at least one product to the shopping cart, total for all sessions.

ym:ev:productBasketsUserPercentage

The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.

ym:ev:productBaskets<currency>ConvertedPrice

Cost of products added to shopping cart, total for all sessions.

ym:ev:productClicksUniq

Number of users who clicked on at least one product.

ym:ev:productClicksUserPercentage

The ratio of the number of unique users who clicked on at least one product to the total number of users.

ym:ev:productClicks

Number of clicks on products, total for all sessions.

ym:ev:productImpressionsUniq

Number of users who viewed information about at least one product.

ym:ev:productImpressionsUserPercentage

The ratio of the number of unique users who viewed information about at least one product to the total number of users.

ym:ev:productImpressions

Number of times pages with product information were viewed, total for all sessions.

ym:ev:productInListImpressionsUniq

Number of users who viewed information in the list about at least one product.

ym:ev:productInListImpressionsUserPercentage

The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.

ym:ev:productInListImpressions

Number of times a product was viewed in a list, total for all sessions.

ym:ev:productPurchasedPrice

Cost of all purchased products, total for all sessions.

ym:ev:productPurchasedQuantity

Number of purchased product units, total for all sessions.

ym:ev:productPurchasedUniq

Number of users who purchased at least one product, total for all sessions.

ym:ev:productPurchased<currency>ConvertedPrice

Cost of all purchased products, total for all sessions.

ym:ev:robotPercentage

Share of robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica knows how to detect them.

ym:ev:robotVisits

Robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica knows how to detect them.

ym:ev:sumGoalReachesAny

Number of conversions for an arbitrary goal.

ym:ev:sumParams

Sum of session parameter values. Calculated if session parameter values are represented numerically.

ym:ev:thirdPartyCookieEnabledPercentage

Share of sessions and hits with enabled third-party cookies.

ym:ev:under18AgePercentage

Share of sessions by users younger than 18 years old.

ym:ev:upTo24AgePercentage

Share of sessions by users between 18 and 24 years old.

ym:ev:upTo31VisitsPerUserPercentage

Share of sessions by users with 8–31 sessions.

ym:ev:upTo34AgePercentage

Share of sessions by users between 25 and 34 years old.

ym:ev:upTo3VisitsPerUserPercentage

Share of sessions by users with 2–3 sessions.

ym:ev:upTo44AgePercentage

Share of sessions by users between 35 and 44 years old.

ym:ev:upTo54AgePercentage

Share of sessions by users between 45 and 54 years old.

ym:ev:upTo7VisitsPerUserPercentage

Share of sessions by users with 4–7 sessions.

ym:ev:upToDaySinceFirstVisitPercentage

Share of sessions by users known for less than one day.

ym:ev:upToDayUserRecencyPercentage

Share of sessions by users who returned to the site after 1 day.

ym:ev:upToMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 8–31 days. This includes users who have more than two sessions and on more than one day.

ym:ev:upToMonthSinceFirstVisitPercentage

Share of sessions by users known for 8–31 days.

ym:ev:upToMonthUserRecencyPercentage

Share of sessions by users who returned to the site after 8–31 days.

ym:ev:upToQuarterSinceFirstVisitPercentage

Share of sessions by users known for 32–90 days.

ym:ev:upToQuarterUserRecencyPercentage

Share of sessions by users who returned to the site after 32–90 days.

ym:ev:upToWeekBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 2–7 days. This includes users who have more than two sessions and on more than one day.

ym:ev:upToWeekSinceFirstVisitPercentage

Share of sessions by users known for 1–7 days.

ym:ev:upToWeekUserRecencyPercentage

Share of sessions by users who returned to the site after 2–7 days.

ym:ev:upToYearSinceFirstVisitPercentage

Share of sessions by users known for 91–365 days.

ym:ev:upToYearUserRecencyPercentage

Share of sessions by users who returned to the site after 91–365 days.

ym:ev:userRecencyDays

Average time elapsed since the penultimate session, in days.

ym:ev:usersPurchasePercentage

The ratio of the share of users who placed an order on the site to the total number of site visitors.

ym:ev:users

Number of unique users.

ym:ev:visitsPerDay

Sessions per day

ym:ev:visitsPerHour

Sessions per hour

ym:ev:visitsPerMinute

Sessions per minute

ym:ev:visits

Total number of sessions.

ym:ev:womanPercentage

Share of women

ym:pv:blockedPercentage

Share of sessions with ad blockers.

ym:pv:cookieEnabledPercentage

Share of sessions and hits with enabled cookies.

ym:pv:jsEnabledPercentage

Share of sessions and hits with JavaScript support.

ym:pv:mobilePercentage

Share of sessions and hits made with mobile devices.

ym:pv:pageviewsPerDay

Average page depth per day.

ym:pv:pageviewsPerHour

Average number of hits per hour.

ym:pv:pageviewsPerMinute

Average number of hits per minute.

ym:pv:pageviews

Number of pageviews on the site in the reporting period.

ym:pv:thirdPartyCookieEnabledPercentage

Share of sessions and hits with enabled third-party cookies.

ym:pv:users

Number of unique users.

ym:s:GCLIDPercentage

Share of sessions with the GCLID tag.

ym:s:adfoxARPU

Average estimated advertising revenue per user.

ym:s:adfoxCPMV

Cost per mille viewable ads (cost of one thousand impressions). In rubles without VAT.

ym:s:adfoxClicks

Number of clicks on ad banners.

ym:s:adfoxCountEvent10

Adfox, number of times event 10 occurred

ym:s:adfoxCountEvent11

Adfox, number of times event 11 occurred

ym:s:adfoxCountEvent12

Adfox, number of times event 12 occurred

ym:s:adfoxCountEvent13

Adfox, number of times event 13 occurred

ym:s:adfoxCountEvent14

Adfox, number of times event 14 occurred

ym:s:adfoxCountEvent15

Adfox, number of times event 15 occurred

ym:s:adfoxCountEvent16

Adfox, number of times event 16 occurred

ym:s:adfoxCountEvent17

Adfox, number of times event 17 occurred

ym:s:adfoxCountEvent18

Adfox, number of times event 18 occurred

ym:s:adfoxCountEvent19

Adfox, number of times event 19 occurred

ym:s:adfoxCountEvent1

Adfox, number of times event 1 occurred

ym:s:adfoxCountEvent20

Adfox, number of times event 20 occurred

ym:s:adfoxCountEvent21

Adfox, number of times event 21 occurred

ym:s:adfoxCountEvent22

Adfox, number of times event 22 occurred

ym:s:adfoxCountEvent23

Adfox, number of times event 23 occurred

ym:s:adfoxCountEvent24

Adfox, number of times event 24 occurred

ym:s:adfoxCountEvent25

Adfox, number of times event 25 occurred

ym:s:adfoxCountEvent26

Adfox, number of times event 26 occurred

ym:s:adfoxCountEvent27

Adfox, number of times event 27 occurred

ym:s:adfoxCountEvent28

Adfox, number of times event 28 occurred

ym:s:adfoxCountEvent29

Adfox, number of times event 29 occurred

ym:s:adfoxCountEvent2

Adfox, number of times event 2 occurred

ym:s:adfoxCountEvent30

Adfox, number of times event 30 occurred

ym:s:adfoxCountEvent3

Adfox, number of times event 3 occurred

ym:s:adfoxCountEvent4

Adfox, number of times event 4 occurred

ym:s:adfoxCountEvent5

Adfox, number of times event 5 occurred

ym:s:adfoxCountEvent6

Adfox, number of times event 6 occurred

ym:s:adfoxCountEvent7

Adfox, number of times event 7 occurred

ym:s:adfoxCountEvent8

Adfox, number of times event 8 occurred

ym:s:adfoxCountEvent9

Adfox, number of times event 9 occurred

ym:s:adfoxECPM

Effective cost per mille (cost of one thousand ad unit renderings). In rubles without VAT. Renderings are requests for code to load a banner that are counted as impressions.

ym:s:adfoxPriceGoogle

Estimated cost of impressions for Google ad units.

ym:s:adfoxPriceHeaderBidding

Estimated cost of impressions for Header Bidding banners.

ym:s:adfoxPricePerHit

Average revenue per pageview. In rubles without VAT.

ym:s:adfoxPricePerUser

Average revenue from displaying YAN ad units per user. In rubles without VAT.

ym:s:adfoxPricePerVisit

Average estimated revenue per session.

ym:s:adfoxPriceStrict

Estimated cost of impressions for ads published directly on the site.

ym:s:adfoxPriceYan

Total revenue from displaying YAN ad units. In rubles without VAT.

ym:s:adfoxPrice

Estimated total advertising revenue.

ym:s:adfoxRPM

Revenue per mille (cost of one thousand requests for Adfox code), including requests that did not result in a matching ad. In rubles without VAT.

ym:s:adfoxRendersDefaultShare

Share of code requests that resulted in impressions of default banners. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting.

ym:s:adfoxRendersDefault

Number of code requests that resulted in impressions of default banners. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting.

ym:s:adfoxRendersPerHit

Average number of loaded Adfox banners (including YAN) per pageview.

ym:s:adfoxRendersPerUser

Average number of loaded Adfox banners (including YAN) per user.

ym:s:adfoxRendersPerVisit

Average number of loaded Adfox banners (including YAN) per session.

ym:s:adfoxRenders

Code requested that resulted in a counted banner load.

ym:s:adfoxRequests

Requests for Adfox code from pages that received a response from the Adfox server: banner loads and default loads.

ym:s:adfoxShows

A banner impression registered by the system. The number of registered impressions may differ from the number of banner loads if the impression count method in this ad campaign was changed.

ym:s:adfoxVisibility

Share of viewable impressions in the total number of renderings. Renderings are requests for code to load a banner that are counted as impressions.

ym:s:affinityIndexInterests2

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.

ym:s:affinityIndexInterests

The ratio of the share of users with the specified interest on this site to the average share of users with this interest on all internet sites. Only allowed when using the "Category of interests" dimension.

ym:s:anyGoalConversionRate

Conversion rate by any goal.

ym:s:avgDaysBetweenVisits

Average number of days between the user's sessions.

ym:s:avgDaysSinceFirstVisit

Average time elapsed since the first session, in days.

ym:s:avgParams

Average value of a session parameter. Calculated if the session parameter value is represented numerically.

ym:s:avgPublisherArticleInvolvedTimeSeconds

Average time users who viewed articles spent to read one article.

ym:s:avgVisitDurationSeconds

Average session duration in seconds (ss) or minutes:seconds (mm:ss) format.

ym:s:blockedPercentage

Share of sessions with ad blockers.

ym:s:bounceRate

Share of sessions with only one pageview that lasted less than 15 seconds.

ym:s:cdpOrdersAllOrders

All orders transmitted from the CRM that were successfully linked to sessions in Yandex Metrica. Spam orders are not counted. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrdersCancelled

Orders with the "Canceled" status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrdersConversionIntoOrder

Ratio of all orders from the CRM to all site sessions over the reporting period. Indicates the traffic source that brings the most orders. Spam orders are not counted.

ym:s:cdpOrdersConversionIntoPayment

Ratio of paid orders to all orders. If this ratio is 100%, all created orders were paid. Includes only the orders that were successfully linked to sessions in Yandex Metrica.

ym:s:cdpOrdersInProgress

Orders with the "In progress" status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrdersOther

Orders with the "Other" status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrdersPayed

Orders with the "Paid" status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrdersSpam

Orders with the "Spam" status that were successfully linked to sessions in Yandex Metrica. Learn more about order statuses in Yandex Metrica Help. There are usually fewer orders in Yandex Metrica than in the CRM, because not every order has a corresponding site session.

ym:s:cdpOrders<currency>AverageCheque

The ratio of revenue to the total value of paid orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica.

ym:s:cdpOrders<currency>Profit

Difference between the revenue and production cost of goods. When calculating the profit, only those paid orders that were successfully linked to sessions in Yandex Metrica are counted.

ym:s:cdpOrders<currency>Revenue

Total amount of money earned on all the orders. Includes only the paid orders that were successfully linked to sessions in Yandex Metrica.

ym:s:cookieEnabledPercentage

Share of sessions and hits with enabled cookies.

ym:s:crossDeviceUsers

Number of unique users, taking into account all devices.

ym:s:ePromotionClicksUniq

Number of users who clicked at least one banner.

ym:s:ePromotionClicksUserPercentage

The ratio of the number of unique users who clicked at least one banner to the total number of users.

ym:s:ePromotionClicks

Number of clicks on the banner, total for all sessions.

ym:s:ePromotionImpressionsUniq

Number of users who viewed at least one banner.

ym:s:ePromotionImpressionsUserPercentage

The ratio of the number of unique users who viewed at least one banner to the total number of users.

ym:s:ePromotionImpressions

Number of banner views, total for all sessions.

ym:s:ecommercePurchases

Number of purchases

ym:s:ecommerce<currency>ConvertedRevenuePerPurchase

Average revenue from purchase

ym:s:ecommerce<currency>ConvertedRevenuePerVisit

Average revenue per session

ym:s:ecommerce<currency>ConvertedRevenue

Total revenue from all sessions.

ym:s:favoriteGoalsConversionRate

Share of converted sessions with favorite goals.

ym:s:favoriteGoalsConverted<currency>RevenuePerVisit

Average revenue per session across favorite goals

ym:s:favoriteGoalsConverted<currency>Revenue

Calculated for all favorite goals.

ym:s:favoriteGoalsReachesPerUser

Conversions for favorite goals per user

ym:s:favoriteGoalsReaches

Conversions for favorite goals

ym:s:favoriteGoalsUserConversionRate

Share of users converted for favorite goals compared to the total number of unique users.

ym:s:favoriteGoalsUsers

Users with favorite goals

ym:s:favoriteGoalsVisits

Sessions with favorite goals

ym:s:goal<goal_id>conversionRate

Share of conversions in the total number of sessions.

ym:s:goal<goal_id>converted<currency>Revenue

Revenue by goal

ym:s:goal<goal_id>reachesPerUser

Average number of conversions per unique converted user.

ym:s:goal<goal_id>reaches

Number of times a conversion was completed, across all sessions.

ym:s:goal<goal_id>userConversionRate

Share of converted sessions among the total number of unique users.

ym:s:goal<goal_id>users

Number of unique users that completed a goal.

ym:s:goal<goal_id>visits

Number of converted sessions.

ym:s:jsEnabledPercentage

Share of sessions and hits with JavaScript support.

ym:s:manPercentage

Share of men

ym:s:mobilePercentage

Share of sessions and hits made with mobile devices.

ym:s:newUserVisitsPercentage

Share of new users' sessions.

ym:s:newUsers

Number of new users.

ym:s:offlineCallDurationAvg

Average call duration

ym:s:offlineCallHoldDurationTillAnswerAvg

Average waiting time

ym:s:offlineCallHoldDurationTillMissAvg

Average time on hold before hanging up

ym:s:offlineCallTalkDurationAvg

Average call time

ym:s:offlineCall<currency>ConvertedRevenueAvg

Average call cost

ym:s:offlineCall<currency>ConvertedRevenue

Total call cost

ym:s:offlineCallsFirstTimeCallerPercentage

Share of first-time callers

ym:s:offlineCallsFirstTimeCaller

Number of first-time callers

ym:s:offlineCallsMissedPercentage

Share of missed calls

ym:s:offlineCallsMissed

Number of missed calls

ym:s:offlineCallsUniq

Number of calls from unique phone numbers

ym:s:offlineCalls

Number of calls

ym:s:oneDayBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in 1 day. This includes users who had more than two sessions which occurred on different days.

ym:s:oneVisitPerUserPercentage

Share of sessions by users with one session (user's first session).

ym:s:over32VisitsPerUserPercentage

Share of sessions by users who have more than 32 sessions.

ym:s:over54AgePercentage

Share of sessions by users aged 55+.

ym:s:overMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of one time in more than 31 days. This includes users who had more than two sessions which occurred on different days.

ym:s:overYearSinceFirstVisitPercentage

Share of sessions by users known for more than 365 days.

ym:s:overYearUserRecencyPercentage

Share of sessions by users who returned to the site after more than 365 days.

ym:s:pageDepth

Average number of pageviews in sessions. Calculated as a ratio of pageviews to sessions.

ym:s:pageviews

Number of pageviews on the site in the reporting period.

ym:s:paramsNumber

Number of times the session featured a session parameter.

ym:s:percentNewVisitors

Share of unique users who visited the site in the reporting period, and whose activity included their very first site session since the beginning of data collection.

ym:s:productBasketsPrice

Cost of products added to the shopping cart, total for all sessions.

ym:s:productBasketsQuantity

Number of product units added to the shopping cart, total for all sessions.

ym:s:productBasketsRemoveUniq

Number of users who removed at least one product from the shopping cart, total for all sessions.

ym:s:productBasketsRemoveUserPercentage

The ratio of the number of unique users who removed at least one product from the shopping cart to the total number of users.

ym:s:productBasketsUniq

Number of users who added at least one product to the shopping cart, total for all sessions.

ym:s:productBasketsUserPercentage

The ratio of the number of unique users who added at least one product to the shopping cart to the total number of users.

ym:s:productBaskets<currency>ConvertedPrice

Cost of products added to shopping cart, total for all sessions.

ym:s:productClicksUniq

Number of users who clicked on at least one product.

ym:s:productClicksUserPercentage

The ratio of the number of unique users who clicked on at least one product to the total number of users.

ym:s:productClicks

Number of clicks on products, total for all sessions.

ym:s:productImpressionsUniq

Number of users who viewed information about at least one product.

ym:s:productImpressionsUserPercentage

The ratio of the number of unique users who viewed information about at least one product to the total number of users.

ym:s:productImpressions

Number of times pages with product information were viewed, total for all sessions.

ym:s:productInListImpressionsUniq

Number of users who viewed information in the list about at least one product.

ym:s:productInListImpressionsUserPercentage

The ratio of the number of unique users who viewed information in the list about at least one product to the total number of users.

ym:s:productInListImpressions

Number of times a product was viewed in a list, total for all sessions.

ym:s:productPurchasedPrice

Cost of all purchased products, total for all sessions.

ym:s:productPurchasedQuantity

Number of purchased product units, total for all sessions.

ym:s:productPurchasedUniq

Number of users who purchased at least one product, total for all sessions.

ym:s:productPurchased<currency>ConvertedPrice

Cost of all purchased products, total for all sessions.

ym:s:publisherArticleFullReadShare

Share of full article reads relative to articles with full scrolls. Full reads show the share of users that have scrolled through the content to the end, reading it at a speed of no more than 60 characters per second.

ym:s:publisherArticleRecirculation

Share of users who navigated from this article to other site content.

ym:s:publisherArticleUsersRecircled

Number of users who navigated from this article to other site content.

ym:s:publisherArticleViewsFullScrollShare

Share of views where users scrolled the article to the end.

ym:s:publisherMobileOrTabletViewsShare

Share of article views from mobile devices: phones and tablets.

ym:s:publisherMobileOrTabletViews

Article views from mobile devices: phones and tablets.

ym:s:publisherViewsFullRead

Number of views where users read the article to the end.

ym:s:publisherViewsFullScroll

Number of views where users scrolled the article to the end.

ym:s:publisherusers

All site users who viewed at least one article.

ym:s:publisherviewsPerDay

The ratio of the number of article views to the number of days in the selected period.

ym:s:publisherviewsPerHour

The ratio of the number of article views to the number of hours in the selected period.

ym:s:publisherviewsPerMinute

The ratio of the number of article views to the number of minutes in the selected period.

ym:s:publisherviews

Total article views. Each article view on a page counts.

ym:s:robotPercentage

Share of robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica knows how to detect them.

ym:s:robotVisits

Robot sessions identified by behavioral factors. Robots disguise themselves as real users by mimicking their behavior, but Yandex Metrica knows how to detect them.

ym:s:rwArticleCTR

The ratio of the number of clicks on an article to the number of impressions.

ym:s:rwArticleClicks

Number of clicks on recommended articles.

ym:s:rwArticleShows

An impression is when an article in the widget is shown to the page user. An article impression is counted if at least 50% of the cell was in the user's viewport for at least 2 seconds.

ym:s:rwArticleVisibility

The ratio of the number of article impressions to renderings.

ym:s:rwCTR

The ratio of the number of clicks on the widget to the number of impressions. If a user opens several articles in the widget at once (for example, each article is opened in a new browser tab), all these clicks are taken into account in the widget CTR.

ym:s:rwClicksSum

Number of clicks on recommended articles in the widget.

ym:s:rwShows

An impression is when a widget is shown to the page user. A widget impression is counted if at least one article was in the user's viewport for at least 2 seconds and in at least 50% of the cell.

ym:s:rwVisibility

The ratio of the number of widget impressions to renderings.

ym:s:sumGoalReachesAny

Number of conversions for an arbitrary goal.

ym:s:sumParams

Sum of session parameter values. Calculated if session parameter values are represented numerically.

ym:s:sumPublisherArticleInvolvedTimeSeconds

Total time all site users spent reading the article (or articles) in the selected period.

ym:s:thirdPartyCookieEnabledPercentage

Share of sessions and hits with enabled third-party cookies.

ym:s:under18AgePercentage

Share of sessions by users younger than 18 years old.

ym:s:upTo24AgePercentage

Share of sessions by users between 18 and 24 years old.

ym:s:upTo31VisitsPerUserPercentage

Share of sessions by users with 8–31 sessions.

ym:s:upTo34AgePercentage

Share of sessions by users between 25 and 34 years old.

ym:s:upTo3VisitsPerUserPercentage

Share of sessions by users with 2–3 sessions.

ym:s:upTo44AgePercentage

Share of sessions by users between 35 and 44 years old.

ym:s:upTo54AgePercentage

Share of sessions by users between 45 and 54 years old.

ym:s:upTo7VisitsPerUserPercentage

Share of sessions by users with 4–7 sessions.

ym:s:upToDaySinceFirstVisitPercentage

Share of sessions by users known for less than one day.

ym:s:upToDayUserRecencyPercentage

Share of sessions by users who returned to the site after 1 day.

ym:s:upToMonthBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 8–31 days. This includes users who have more than two sessions and on more than one day.

ym:s:upToMonthSinceFirstVisitPercentage

Share of sessions by users known for 8–31 days.

ym:s:upToMonthUserRecencyPercentage

Share of sessions by users who returned to the site after 8–31 days.

ym:s:upToQuarterSinceFirstVisitPercentage

Share of sessions by users known for 32–90 days.

ym:s:upToQuarterUserRecencyPercentage

Share of sessions by users who returned to the site after 32–90 days.

ym:s:upToWeekBetweenVisitsPercentage

Share of sessions by users with a session frequency of once in 2–7 days. This includes users who have more than two sessions and on more than one day.

ym:s:upToWeekSinceFirstVisitPercentage

Share of sessions by users known for 1–7 days.

ym:s:upToWeekUserRecencyPercentage

Share of sessions by users who returned to the site after 2–7 days.

ym:s:upToYearSinceFirstVisitPercentage

Share of sessions by users known for 91–365 days.

ym:s:upToYearUserRecencyPercentage

Share of sessions by users who returned to the site after 91–365 days.

ym:s:userRecencyDays

Average time elapsed since the penultimate session, in days.

ym:s:usersPurchasePercentage

The ratio of the share of users who placed an order on the site to the total number of site visitors.

ym:s:users

Number of unique users.

ym:s:vacuumeventsPerUser

Number of events on Yandex per user

ym:s:vacuumevents

Number of events on Yandex

ym:s:vacuumusers

Users with target events

ym:s:visitsPerDay

Sessions per day

ym:s:visitsPerHour

Sessions per hour

ym:s:visitsPerMinute

Sessions per minute

ym:s:visits

Total number of sessions.

ym:s:womanPercentage

Share of women

ym:s:yanARPU

The site's average revenue per user. In rubles without VAT.

ym:s:yanCPMV

Cost per mille viewable ads (the cost of one thousand ad unit impressions that passed the ad unit viewability check). In rubles without VAT.

ym:s:yanECPM

Effective cost per mille (the cost of one thousand ad unit renderings). In rubles without VAT.

ym:s:yanPartnerPrice

Estimated cost of ad impressions that occurred in the selected report period. In rubles without VAT.

ym:s:yanRPM

Revenue per mille (the cost of one thousand requests for all ad units, including those where no ad could be matched). In rubles without VAT.

ym:s:yanRendersPerHit

Average number of YAN ad unit renderings per pageview.

ym:s:yanRendersPerUser

Average number of YAN ad unit renderings per site user.

ym:s:yanRendersPerVisit

Average number of YAN ad unit renderings per site session.

ym:s:yanRenders

Requests (for example, to the Yandex RTB system) where an ad could be matched (there were ads or banners over the CPM threshold).

ym:s:yanRequests

Ad code requests, such as requests to the Yandex RTB system.

ym:s:yanRevenuePerHit

Average revenue from displaying YAN ad units per page view. In rubles without VAT.

ym:s:yanRevenuePerVisit

Average revenue from displaying YAN ad units per session. In rubles without VAT.

ym:s:yanShows

An impression is when an ad unit, ad, or banner on a site page is shown to a site user. In the Yandex Advertising Network, ad impressions are counted if they pass the viewability check.

ym:s:yanVisibility

The ratio of the number of impressions to the number of renderings.

ym:up:params

Number of parameters.

ym:up:users

Number of unique users.