| 
 Dimension 
 | 
 Name 
 | 
 Relations 
 | 
 Detailed description 
 | 
 Description 
 | 
 Minimum date for report generation 
 | 
| 
 ym:ad:<attribution>DirectOrder 
 | 
 Yandex Direct campaign 
 | 
 !. — not found among the values 
!= — not equal to 
=. — found among the values. You can specify up to 100 values per request 
== — equals 
 | 
 Yandex Direct ad campaign. 
 | 
 ym:ad:<attribution>DirectOrderName 
 | 
 2016-02-15 
 | 
| 
 ym:ad:<attribution>DirectBannerGroup 
 | 
 Ad group 
 | 
 !. — not found among the values 
!= — not equal to 
< — less than 
<= — less than or equal to 
=. — found among the values. You can specify up to 100 values per request 
== — equals 
> — greater than 
>= — greater than or equal to 
 | 
 Yandex Direct ad group. 
 | 
 ym:ad:<attribution>DirectBannerGroupName 
 | 
 2016-02-15 
 | 
| 
 ym:ad:<attribution>DirectBanner 
 | 
 Yandex Direct ad 
 | 
 !* — not equal to, with wildcard search 
!. — not found among the values 
!= — not equal to 
!@ — not a substring 
!~ — not a regular expression 
< — less than 
<= — less than or equal to 
=* — equal to, with wildcard search * 
=. — found among the values. You can specify up to 100 values per request 
== — equals 
=@ — is a substring 
=~ — fits a regular expression 
> — greater than 
>= — greater than or equal to 
 | 
 | 
 ym:ad:<attribution>DirectBannerName 
 | 
 2016-02-15 
 | 
| 
 ym:ad:<attribution>DirectPhraseOrCond 
 | 
 Ad impression criteria 
 | 
 !. — not found among the values 
!= — not equal to 
=. — found among the values. You can specify up to 100 values per request 
== — equals 
 | 
 Targeting criterion. Criterion can be a keyword or a retargeting criterion. 
 | 
 ym:ad:<attribution>DirectPhraseOrCondName 
 | 
 2016-02-15 
 | 
| 
 ym:ad:<attribution>DirectPlatformType 
 | 
 Platform type 
 | 
 !. — not found among the values 
!= — not equal to 
=. — found among the values. You can specify up to 100 values per request 
== — equals 
 | 
 Yandex Direct ad platform type. 
 | 
 ym:ad:<attribution>DirectPlatformTypeName 
 | 
 2016-02-15 
 | 
| 
 ym:ad:<attribution>DirectPlatform 
 | 
 Platform 
 | 
 !. — not found among the values 
!= — not equal to 
=. — found among the values. You can specify up to 100 values per request 
== — equals 
 | 
 Yandex Direct ad platform. 
 | 
 ym:ad:<attribution>DirectPlatformName 
 | 
 2016-02-15 
 | 
| 
 ym:ad:<attribution>DirectSearchPhrase 
 | 
 Keyword (Yandex Direct) 
 | 
 !* — not equal to, with wildcard search 
!. — not found among the values 
!= — not equal to 
!@ — not a substring 
!~ — not a regular expression 
< — less than 
<= — less than or equal to 
=* — equal to, with wildcard search * 
=. — found among the values. You can specify up to 100 values per request 
== — equals 
=@ — is a substring 
=~ — fits a regular expression 
> — greater than 
>= — greater than or equal to 
 | 
 Keyword associated with the last click on a Yandex Direct ad. 
 | 
 | 
 2016-02-15 
 | 
| 
 ym:ad:<attribution>DirectConditionType 
 | 
 Type of ad impression criteria 
 | 
 !. — not found among the values 
!= — not equal to 
=. — found among the values. You can specify up to 100 values per request 
== — equals 
 | 
 Type of targeting criterion. 
 | 
 ym:ad:<attribution>DirectConditionTypeName 
 | 
 2016-02-15 
 | 
| 
 ym:ad:<attribution>Currency 
 | 
 Currency 
 | 
 !. — not found among the values 
!= — not equal to 
=. — found among the values. You can specify up to 100 values per request 
== — equals 
 | 
 Currency set in Yandex Direct for the ad campaign. 
 | 
 ym:ad:<attribution>CurrencyName 
 | 
 2016-02-15 
 | 
| 
 ym:ad:<attribution>DisplayCampaign 
 | 
 Yandex Display order number 
 | 
 !. — not found among the values 
!= — not equal to 
=. — found among the values. You can specify up to 100 values per request 
== — equals 
 | 
 | 
 | 
 2015-08-26 
 |