Yandex Direct

Dimension

Name

Relations

Detailed description

Description

Minimum date for report generation

ym:ad:<attribution>DirectOrder

Yandex Direct campaign

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=. — found among the values. You can specify up to 100 values per request

== — equals

Yandex Direct ad campaign.

ym:ad:<attribution>DirectOrderName

2016-02-15

ym:ad:<attribution>DirectBannerGroup

Ad group

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!= — not equal to

< — less than

<= — less than or equal to

=. — found among the values. You can specify up to 100 values per request

== — equals

> — greater than

>= — greater than or equal to

Yandex Direct ad group.

ym:ad:<attribution>DirectBannerGroupName

2016-02-15

ym:ad:<attribution>DirectBanner

Yandex Direct ad

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!. — not found among the values

!= — not equal to

!@ — not a substring

!~ — not a regular expression

< — less than

<= — less than or equal to

=* — equal to, with wildcard search *

=. — found among the values. You can specify up to 100 values per request

== — equals

=@ — is a substring

=~ — fits a regular expression

> — greater than

>= — greater than or equal to

ym:ad:<attribution>DirectBannerName

2016-02-15

ym:ad:<attribution>DirectPhraseOrCond

Ad impression criteria

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== — equals

Targeting criterion. Criterion can be a keyword or a retargeting criterion.

ym:ad:<attribution>DirectPhraseOrCondName

2016-02-15

ym:ad:<attribution>DirectPlatformType

Platform type

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== — equals

Yandex Direct ad platform type.

ym:ad:<attribution>DirectPlatformTypeName

2016-02-15

ym:ad:<attribution>DirectPlatform

Platform

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== — equals

Yandex Direct ad platform.

ym:ad:<attribution>DirectPlatformName

2016-02-15

ym:ad:<attribution>DirectSearchPhrase

Keyword (Yandex Direct)

!* — not equal to, with wildcard search

!. — not found among the values

!= — not equal to

!@ — not a substring

!~ — not a regular expression

< — less than

<= — less than or equal to

=* — equal to, with wildcard search *

=. — found among the values. You can specify up to 100 values per request

== — equals

=@ — is a substring

=~ — fits a regular expression

> — greater than

>= — greater than or equal to

Keyword associated with the last click on a Yandex Direct ad.

2016-02-15

ym:ad:<attribution>DirectConditionType

Type of ad impression criteria

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=. — found among the values. You can specify up to 100 values per request

== — equals

Type of targeting criterion.

ym:ad:<attribution>DirectConditionTypeName

2016-02-15

ym:ad:<attribution>Currency

Currency

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=. — found among the values. You can specify up to 100 values per request

== — equals

Currency set in Yandex Direct for the ad campaign.

ym:ad:<attribution>CurrencyName

2016-02-15

ym:ad:<attribution>DisplayCampaign

Yandex Display order number

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!= — not equal to

=. — found among the values. You can specify up to 100 values per request

== — equals

2015-08-26