Advertising expenses

Dimension

Name

Relations

Detailed description

Description

Minimum date for report generation

ym:ev:<attribution>TrafficSource

Traffic source

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=. — found among the values. You can specify up to 100 values per request

== — equals

ym:ev:<attribution>TrafficSourceName

2020-02-01

ym:ev:<attribution>SourceEngine

Traffic source (detailed)

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=. — found among the values. You can specify up to 100 values per request

== — equals

Second level of traffic sources

ym:ev:<attribution>SourceEngineName

2020-02-01

ym:ev:<attribution>ExpenseSource

Advertising channel

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=. — found among the values. You can specify up to 100 values per request

== — equals

UTMSource tag value. It's typically used to pass the name of a specific advertising system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

ym:ev:<attribution>ExpenseSourceName

2020-02-01

ym:ev:<attribution>ExpenseMedium

Type of advertising channel

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=. — found among the values. You can specify up to 100 values per request

== — equals

UTMMedium tag value. This can be contextual advertising, newsletters, and other types of channels. You can also use this tag to distinguish types of placement in a particular system. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

ym:ev:<attribution>ExpenseMediumName

2020-02-01

ym:ev:<attribution>ExpenseCampaign

Campaign

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=. — found among the values. You can specify up to 100 values per request

== — equals

UTMCampaign tag value. It's typically used to pass the name of the advertising campaign. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

ym:ev:<attribution>ExpenseCampaignName

2020-02-01

ym:ev:<attribution>ExpenseTerm

Ad impression criteria

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== — equals

UTMTerm tag value. It's typically used to pass keywords or other targeting criteria. This field is filled in automatically for Yandex Direct, you don't need a UTM tag.

ym:ev:<attribution>ExpenseTermName

2020-02-01

ym:ev:<attribution>ExpenseContent

Ad content

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!= — not equal to

=. — found among the values. You can specify up to 100 values per request

== — equals

UTMContent tag value. It's typically used to pass the properties of a particular ad (for example, a creative) or specify which part of the ad was clicked — for example, a link or an image. This field is filled in automatically for Yandex Direct (UTM tag is not needed) and includes the keyword — the query that triggered an impression.

ym:ev:<attribution>ExpenseContentName

2020-02-01