Yandex Direct

Dimension

Name

Relations

Detailed description

Description

Minimum date for report generation

ym:s:<attribution>DirectClickOrder

Yandex Direct campaign

!. — not found among the values

!= — not equal to

=. — found among the values. You can specify up to 100 values per request

== — equals

Yandex Direct ad campaign.

ym:s:<attribution>DirectClickOrderName

2016-02-15

ym:s:<attribution>DirectBannerGroup

Ad group

!. — not found among the values

!= — not equal to

< — less than

<= — less than or equal to

=. — found among the values. You can specify up to 100 values per request

== — equals

> — greater than

>= — greater than or equal to

Yandex Direct ad group.

ym:s:<attribution>DirectBannerGroupName

2016-02-15

ym:s:<attribution>DirectClickBanner

Yandex Direct ad

!. — not found among the values

!= — not equal to

=. — found among the values. You can specify up to 100 values per request

== — equals

Yandex Direct ad title.

ym:s:<attribution>DirectClickBannerName

2016-02-15

ym:s:<attribution>DirectPhraseOrCond

Ad impression criteria

!. — not found among the values

!= — not equal to

=. — found among the values. You can specify up to 100 values per request

== — equals

Targeting criterion. Criterion can be a keyword or a retargeting criterion.

ym:s:<attribution>DirectPhraseOrCondName

2016-02-15

ym:s:<attribution>DirectPlatformType

Platform type

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!= — not equal to

=. — found among the values. You can specify up to 100 values per request

== — equals

Yandex Direct ad platform type.

ym:s:<attribution>DirectPlatformTypeName

2016-02-15

ym:s:<attribution>DirectPlatform

Platform

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!= — not equal to

=. — found among the values. You can specify up to 100 values per request

== — equals

Yandex Direct ad platform.

ym:s:<attribution>DirectPlatformName

2016-02-15

ym:s:<attribution>DirectSearchPhrase

Keyword (Yandex Direct)

!* — not equal to, with wildcard search

!. — not found among the values

!= — not equal to

!@ — not a substring

!~ — not a regular expression

< — less than

<= — less than or equal to

=* — equal to, with wildcard search *

=. — found among the values. You can specify up to 100 values per request

== — equals

=@ — is a substring

=~ — fits a regular expression

> — greater than

>= — greater than or equal to

Keyword associated with the last click on a Yandex Direct ad.

2016-02-15