Basic metrics
|
Metric |
Name |
Description |
Type |
Filtering option |
Minimum date for report generation |
|
|
Sessions |
Total number of sessions. |
|
present |
2015-06-17 |
|
|
Pageviews |
Number of pageviews on the site in the reporting period. |
|
present |
2015-06-17 |
|
|
Users |
Number of unique users. |
|
present |
2015-06-17 |
|
|
Clicks |
Total number of ad clicks. |
|
present |
2015-06-17 |
|
|
Expenses |
Advertising costs in the currency selected in the report. |
|
present |
2015-06-17 |
|
|
Average cost of session |
Average cost per click from Yandex Direct. |
|
present |
2009-01-18 |
|
|
Average cost of goal conversion |
Cost Per Action. The ratio of the cost of clicks to the number of conversions in the sessions that count toward the CPC. |
|
present |
2009-01-18 |
|
|
Average cost of a converted session |
Average cost of a conversion from Yandex Direct. |
|
present |
2009-01-18 |