Basic metrics
|
Metrica |
Name |
Description |
Type |
Filter option |
Minimum date for report generation |
|
|
Sessions |
Total number of visits. |
|
present |
2015-06-17 |
|
|
Pageviews |
Number of page views on the site in the reporting period. |
|
present |
2015-06-17 |
|
|
Users |
Number of unique users. |
|
present |
2015-06-17 |
|
|
Clicks |
Total number of clicks on the ad. |
|
present |
2015-06-17 |
|
|
Costs |
Advertising costs in the currency selected in the report. |
|
present |
2015-06-17 |
|
|
Average cost of session |
Average cost per click from Yandex.Direct. |
|
present |
2009-01-18 |
|
|
Average cost of goal conversion |
Cost Per Action. The ratio of cost for clicks to the number of conversions in sessions that count the CPC. |
|
present |
2009-01-18 |
|
|
Average cost of targeted visit |
Average cost of a converted session from Yandex.Direct. |
|
present |
2009-01-18 |