Costs, clicks, CPC

Metric

Name

Description

Type

Filtering option

Minimum date for report generation

ym:ev:expenses<currency>

Expenses

Advertising costs in the currency selected in the report, without VAT.

currency

present

2020-02-01

ym:ev:expenseClicks

Clicks

Clicks on ads.

int

present

2020-02-01

ym:ev:expense<currency>CPC

CPC

Cost per click. A zero or dash indicates that clicks or expenses were not uploaded to Yandex Metrica.

currency

present

2020-02-01

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