CPA
|
Metric |
Name |
Description |
Type |
Filtering option |
Minimum date for report generation |
|
|
CPA, purchase |
The cost of one purchase. How it is calculated: Expenses / Number of purchases. Built on the |
|
present |
2020-02-01 |
|
|
CPA, conversion |
The cost of one completed goal. How it is calculated: expenses / conversions. |
|
present |
2020-02-01 |
|
|
CPA, converted session |
The cost of one converted session. How it is calculated: expenses / converted sessions. |
|
present |
2020-02-01 |
|
|
CPA, converted user |
The cost of one converted user. How it is calculated: expenses / converted users. |
|
present |
2020-02-01 |