Cost revenue ratio

Metric

Name

Description

Type

Filtering option

Minimum date for report generation

ym:ev:expense<currency>EcommerceCRR

Share of Ad Spending for E-commerce revenue

The share of ad expenditures in the total revenue passed to Yandex Metrica as E-commerce data. How it is calculated: selected dimension costs / total E-commerce revenue for the selected dimension. Built on the Purchases set.

percents

present

2020-02-01

ym:ev:goal<goal_id>expense<currency>CRR

Share of Ad Spending by goal

Share of Ad Spending for the selected goal How it is calculated: expenses for the selected dimension / goal value for the selected dimension.

percents

present

2020-02-01

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