Favorite goals
|
Metric |
Name |
Description |
Type |
Filtering option |
Minimum date for report generation |
|
|
ROI for favorite goals |
Return on investment into advertising based on the selected goal. How it's calculated: (Total value of favorite goals for the selected dimension – Expenses for the selected dimension) / Expenses for the selected dimension. |
|
present |
2020-02-01 |
|
|
CRR for favorite goals |
Share of Ad Spending for the selected goal. How it's calculated: Expenses for the selected dimension / Total value of favorite goals for the selected dimension. |
|
present |
2020-02-01 |
|
|
CPA, conversion for favorite goal |
The cost of one conversion for a favorite goal. How it's calculated: Expenses / Conversions for favorite goals. |
|
present |
2020-02-01 |
|
|
CPA, session with favorite goals |
The cost of one session with a favorite goal. How it's calculated: Expenses / Sessions with favorite goals. |
|
present |
2020-02-01 |
|
|
CPA, user with favorite goal |
The cost of one user with a favorite goal. How it's calculated: Expenses / Users with favorite goals. |
|
present |
2020-02-01 |