ROI

Metric

Name

Description

Type

Filtering option

Minimum date for report generation

ym:ev:expense<currency>EcommerceROI

ROI for E-commerce revenue

Return on investment into advertising based on total revenue sent to Yandex Metrica as E-commerce data. How it is calculated: (total E-commerce revenue for the selected dimension – selected dimension costs) / selected dimension costs. Built on the Purchases set.

percents

present

2020-02-01

ym:ev:goal<goal_id>expense<currency>ROI

ROI by goal

Return on investment into advertising based on the selected goal. How it is calculated: (goal value for the selected dimension – selected dimension costs) / selected dimension costs.

percents

present

2020-02-01