ROI
Metric |
Name |
Description |
Type |
Filtering option |
Minimum date for report generation |
|
ROI for E-commerce revenue |
Return on investment into advertising based on total revenue sent to Yandex Metrica as E-commerce data. How it is calculated: (total E-commerce revenue for the selected dimension – selected dimension costs) / selected dimension costs. Built on the |
|
present |
2020-02-01 |
|
ROI by goal |
Return on investment into advertising based on the selected goal. How it is calculated: (goal value for the selected dimension – selected dimension costs) / selected dimension costs. |
|
present |
2020-02-01 |
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