Adfox monetization
|
Metric |
Name |
Description |
Type |
Filtering option |
Minimum date for report generation |
|
|
Adfox code requests |
Requests for Adfox code from pages that received a response from the Adfox server: banner loads and default loads. Built on the |
|
present |
2019-03-20 |
|
|
Adfox renderings |
Code requested that resulted in a counted banner load. Built on the |
|
present |
2019-03-20 |
|
|
Default ad responses |
Number of code requests that resulted in impressions of default banners. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting. Built on the |
|
present |
2019-03-20 |
|
|
Share of default ad responses |
Share of code requests that resulted in impressions of default banners. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display, due to placement settings, limits on impressions, spending rates, or targeting. Built on the |
|
present |
2019-03-20 |
|
|
Adfox impressions |
A banner impression registered by the system. The number of registered impressions may differ from the number of banner loads if the impression count method in this ad campaign was changed. Built on the |
|
present |
2019-03-20 |
|
|
Adfox clicks |
Number of clicks on ad banners. Built on the |
|
present |
2019-03-20 |
|
|
Adfox viewability rate |
Share of viewable impressions in the total number of renderings. Renderings are requests for code to load a banner that are counted as impressions. Built on the |
|
present |
2019-03-20 |
|
|
Adfox renderings per user |
Average number of loaded Adfox banners (including YAN) per user. Built on the |
|
present |
2019-03-20 |
|
|
Adfox renderings per session |
Average number of loaded Adfox banners (including YAN) per session. Built on the |
|
present |
2019-03-20 |
|
|
Adfox renderings per pageview |
Average number of loaded Adfox banners (including YAN) per pageview. Built on the |
|
present |
2019-03-20 |
|
|
Total Adfox revenue |
Estimated total advertising revenue. Built on the |
|
present |
2019-03-20 |
|
|
Adfox CPMV |
Cost per mille viewable ads (cost of one thousand impressions). In rubles without VAT. Built on the |
|
present |
2019-03-20 |
|
|
Adfox eCPM |
Effective cost per mille (cost of one thousand ad unit renderings). In rubles without VAT. Renderings are requests for code to load a banner that are counted as impressions. Built on the |
|
present |
2019-03-20 |
|
|
Adfox RPM |
Revenue per mille (cost of one thousand requests for Adfox code), including requests that did not result in a matching ad. In rubles without VAT. Built on the |
|
present |
2019-03-20 |
|
|
Adfox ARPU |
Average estimated advertising revenue per user. Built on the |
|
present |
2018-03-20 |
|
|
Adfox estimated revenue per user |
Average revenue from displaying YAN ad units per user. In rubles without VAT. Built on the |
|
present |
2019-03-20 |
|
|
Adfox estimated session revenue |
Average estimated revenue per session. Built on the |
|
present |
2019-03-20 |
|
|
Adfox estimated revenue per pageview |
Average revenue per pageview. In rubles without VAT. Built on the |
|
present |
2019-03-20 |
|
|
Estimated revenue, Direct Sales |
Estimated cost of impressions for ads published directly on the site. Built on the |
|
present |
2019-03-20 |
|
|
Estimated revenue, YAN |
Total revenue from displaying YAN ad units. In rubles without VAT. Built on the |
|
present |
2019-03-20 |
|
|
Estimated revenue, Google |
Estimated cost of impressions for Google ad units. Built on the |
|
present |
2019-03-20 |
|
|
Estimated revenue, Header Bidding |
Estimated cost of impressions for Header Bidding banners. Built on the |
|
present |
2019-03-20 |