Add banners

Banners are added to campaigns. To add a banner:
  1. Open the main menu tabCampaigns.
  2. Select the campaign where you want to add the banner from the list (or add a new campaign).
  3. In the campaign, go to the Banners tab.
  4. Click Add.
  5. Select a banner type. The banner type determines which ad platform the banner can be displayed on.

  6. Select what the banner will contain, in other words, the template.
    Restriction. In a campaign with the impression count methods Impression (IMS), Viewable Impression (IMS), and Viewable impression, Yandex (IMS), you can only add banners with templates that have “IMS”  in their names.

    In the Settings tab that opens, there are three sections: General settings, Contents, and Delivery settings.

  7. On the Settings tab, fill out:
    Field Description
    Name Optional parameter. You can enter any banner name. If you leave the line blank, the banner is assigned a number.
    Priority A number that determines the banner's priority in the campaign.
    Status
    • Active: The banner is ready to be displayed.
    • Paused.
    • Completed: The banner isn't displayed.
    Events enabled Use this to get direct links to events for measurement in a third-party system. Select Events enabled and go to the page where you can get an ad tag at the banner level. To do that, open the Placements tab for the banner and click Ad tag on the right. In the window that opens, there are links to events from 1 to 30 that you need to copy and send to a third-party system for installation.
    Contents

    The Contents block parameters change depending on the template used. To specify banner parameters correctly, check the specific requirements for the banner type that you want to add.

    Note. If you want to set a tracking pixel for the banner in the mobile app, go to the Events tab and specify the link for the first event Ad response in the Transition URL box. In the tracking links, replace the & separator with &.
    Start time Required parameters. By default, the current date is set. If you don't change it, banners start being displayed immediately after you add them.
    Impressions in total, day, hour
    • Impressions in total: Determines the maximum number of banner impressions. If the campaign has an even distribution, set the end date for the banner. When the number of impressions is more than the number in Impressions in total, the banner status is set to completed, and the banner is no longer displayed.
    • Impressions in day: Determines the maximum number of impressions per day. When the number of today's impressions is more than the number here, serving banners is suspended until the next day.
    • Impressions in hour: This parameter is similar to the previous one. When the number of impressions from the beginning of the hour is more than this number, the rest is postponed until the next hour.
    Clicks total, per day, per hour

    • Clicks total: The maximum number of banner clicks. If the campaign has an even distribution, set the end date for the banner. When the number of clicks is more than the number in Clicks total, the banner status is set to completed, and the banner is no longer displayed.

    • Clicks per day: The maximum number of banner clicks per day. When the number of today's clicks is more than the number here, serving banners is suspended until the next day.
    • Clicks per hour: The maximum number of allowed banner clicks per hour. When the number of clicks from the beginning of the hour is more than this number, serving banners is postponed until the next hour.
    Advertising label settings
    • In the Ad label list, select “Ad” or “Social ad”, and the label will be added to the banner. If the creative's design already includes the label, you can keep “Disabled” in the drop-down list.
    • In the Domain field, specify the advertiser domain, and it will be added to the label: Advertising | example.com or Social advertising | example.com (only if you select “Advertising” or “Social advertising” in the drop-down list).
    Settings for Russian ad register

    The section is only available if the Submit data to state register procedure is selected in the campaign settings. Fill in the fields in this section to register the creative in the Yandex advertising data operator. The creative is assigned a token automatically.

    Note. If a specific banner doesn't need to be added to the ad register, select Do not submit data to state register.
    Field Description
    Name Optional parameter. You can enter any banner name. If you leave the line blank, the banner is assigned a number.
    Priority A number that determines the banner's priority in the campaign.
    Status
    • Active: The banner is ready to be displayed.
    • Paused.
    • Completed: The banner isn't displayed.
    Events enabled Use this to get direct links to events for measurement in a third-party system. Select Events enabled and go to the page where you can get an ad tag at the banner level. To do that, open the Placements tab for the banner and click Ad tag on the right. In the window that opens, there are links to events from 1 to 30 that you need to copy and send to a third-party system for installation.
    Contents

    The Contents block parameters change depending on the template used. To specify banner parameters correctly, check the specific requirements for the banner type that you want to add.

    Note. If you want to set a tracking pixel for the banner in the mobile app, go to the Events tab and specify the link for the first event Ad response in the Transition URL box. In the tracking links, replace the & separator with &.
    Start time Required parameters. By default, the current date is set. If you don't change it, banners start being displayed immediately after you add them.
    Impressions in total, day, hour
    • Impressions in total: Determines the maximum number of banner impressions. If the campaign has an even distribution, set the end date for the banner. When the number of impressions is more than the number in Impressions in total, the banner status is set to completed, and the banner is no longer displayed.
    • Impressions in day: Determines the maximum number of impressions per day. When the number of today's impressions is more than the number here, serving banners is suspended until the next day.
    • Impressions in hour: This parameter is similar to the previous one. When the number of impressions from the beginning of the hour is more than this number, the rest is postponed until the next hour.
    Clicks total, per day, per hour

    • Clicks total: The maximum number of banner clicks. If the campaign has an even distribution, set the end date for the banner. When the number of clicks is more than the number in Clicks total, the banner status is set to completed, and the banner is no longer displayed.

    • Clicks per day: The maximum number of banner clicks per day. When the number of today's clicks is more than the number here, serving banners is suspended until the next day.
    • Clicks per hour: The maximum number of allowed banner clicks per hour. When the number of clicks from the beginning of the hour is more than this number, serving banners is postponed until the next hour.
    Advertising label settings
    • In the Ad label list, select “Ad” or “Social ad”, and the label will be added to the banner. If the creative's design already includes the label, you can keep “Disabled” in the drop-down list.
    • In the Domain field, specify the advertiser domain, and it will be added to the label: Advertising | example.com or Social advertising | example.com (only if you select “Advertising” or “Social advertising” in the drop-down list).
    Settings for Russian ad register

    The section is only available if the Submit data to state register procedure is selected in the campaign settings. Fill in the fields in this section to register the creative in the Yandex advertising data operator. The creative is assigned a token automatically.

    Note. If a specific banner doesn't need to be added to the ad register, select Do not submit data to state register.

  8. Click Add.

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