Add the app structure

App structure description

Site: An object that can be a separate mobile app.

Section: App type (for iOS or Android).

Placement: An object that reflects the settings of a specific banner place in the app.

Create a site

Note. If you plan to place ads on a site under a contract with an advertiser or agency to display ads in Russia and transfer data about these ad impressions to the Russian state register through the Yandex advertising data operator, then before adding the site, enter information about the contractor (site owner) in the Marking tab. For more information, see Transferring data to the Yandex advertising data operator and getting a token.
  1. Open the main menu tabSites.
  2. Click Add and specify the parameters of the new site in the window:
    • Name: Required parameter. It may be the app name.
    • Site owner: The user who has access to site statistics. If the app is yours, and you're going to view the statistics yourself, you don't need to specify the owner. You can select the site owner later in the site parameters.
    • Category: Used to collect impression statistics for certain app theme categories.
    • If necessary, enable the Transfer the site to the ERIR option and fill in the fields under Marking:
      • Name: Name of the site to be added to the ad register.
      • URL: Site or video resource domain, blog URL, or URL for downloading an app.
      • Placement type: Site, app, or information system.
      • Contractor: Select a contractor (site owner) from those you added earlier in the Marking tab.

Create site sections

After you create the site, a window for adding a new section opens (Sites → Your site → Sections).

For example, sections are created for each app (iOS and Android).
  1. Specify the section parameters:
    • Name: Section name, for example, iOS.
    • Category: Used to collect impression statistics for certain app theme categories.
  2. Click Add.
    Note. If the “Dynamic definition by REFERER” module is enabled in the account, more boxes appear when you add a section. In this case, deselect “Dynamic definition by REFERER”.

Create a placement

For example, you have a place for displaying a full-screen banner for iOS. This means that you need to create a placement for this banner in the Adfox interface.

After you create a section, an add place tab opens (Sites → Your site → Sections → Placements).

  1. Specify the placement parameters:
    • Name: Placement name.
    • Category: Used to collect impression statistics for certain app theme categories.
    • Banner type: Determines the placement type to be added. Only the banners that you add with the same banner type are displayed on this placement.
    • Position: Determines the logical position of the placement on the section pages. This parameter is optional. You can use it if you add multiple placements with the same banner type to the same section (because you can't add two placements with the same Banner type and Position in one section).
  2. Click Add.
Attention. After creating the placement, get an ad tag and install it in the app.

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