Pixels of third-party systems

The advertiser can track the Adfox placement using links to the impression and click in another system.

Paste the click link in the Transition URL field when adding a banner.

Paste the pixel link in the Tracking pixel link field. Keep in mind that a link inserted this way is invoked when rendering a banner. If the pixel link should be invoked when an impression becomes viewable (for example, if an advertising campaign uses the Viewable ad impressions, Yandex impression count method):

  1. Go to the banner's Events tab.
  2. Find the Viewable impressions, 2 seconds event.
  3. Paste the link in the Transition URL field.
Note. For sites with the HTTPS protocol, any inserted links to pixels must support the HTTPS protocol. The click link can have any protocol.

Sample impression link for a site with the HTTPS protocol:


In most links to pixels of third-party systems, there's a parameter in which you need to substitute a random number to reduce statistical discrepancies. A discrepancy of up to 15% is considered acceptable. For mobile devices, this value may be slightly higher.

Important. In Adfox, a random number is generated by a %system.random% macro. This means that you need to replace the number already specified in the links with %system.random%.

Here are examples of the most common third-party system links with macro substitution for randomization used when inserting a link in the Adfox banner.

Adriver links:

Add %system.random% to the rnd variable.

Pixel display link:


Click link:


Doubleclick links:

Add %system.random% to the ord variable. The click link stays the same.

Pixel display link:


Click link:


MediaMind links:

Add %system.random% to the ord variable.

Pixel display link:


Click link:


Gemius links:

Pixel display link: Replace [TIMESTAMP] with %system.random%:


The click link is inserted without changes (it isn't randomized).

Weborama links:

Add %system.random% to the a.ra variable.

Pixel display link:


Click link:


Adfox as a third-party system links:

Add %system.random% to the pr variable.

Pixel display link:


Click link:


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