Pixels of third-party systems
The advertiser can track the Adfox placement using links to the impression and click in another system.
Click link
It is used to count the user's transitions and redirects to the advertiser's site. To start counting, paste the click link in the Transition URL field when adding a banner.
Impression link
To count banner impressions, a pixel link is used. In the banner parameters, paste the link in the Tracking pixel link field. Keep in mind that a link pasted this way is invoked when rendering a banner.
To invoke a pixel link when an impression becomes viewable (for example, if a campaign uses the Viewable impression, Yandex impression count method):
- In the banner settings, go to Events.
- Find the Viewable impressions, 2 seconds event.
- Paste the link in the Transition URL field.
- A sample impression link for a site with the HTTPS protocol:
-
https://ads.adfox.com/******/getCode?p1=****&p2=****&ptrc=*&pfc=****&pfb=*****&pr=%system.random%
In most impression links of third-party systems, there is a parameter where you need to substitute a random number to reduce statistical discrepancies. A discrepancy of up to 15% is considered acceptable. For mobile devices, this value may be slightly higher.
%system.random%
macro. You need to replace the number already specified in the links with %system.random%
.Sample third-party system links
Here are examples of the most common third-party system links with macro substitution for randomization used when inserting a link in the Adfox banner:
Add %system.random%
to the rnd
variable.
Impression link
http://ad.adriver.ru/cgi-bin/rle.cgi?sid=*&ad=******&bt=**&pid=******&bid=******&bn=******&rnd=%system.random%
Click link
http://ad.adriver.ru/cgi-bin/click.cgi?sid=*&ad=******&bt=**&pid=******&bid=******&bn=******&rnd=%system.random%
Add %system.random%
to the ord
variable. The click link remains unchanged.
Impression link
http://ad.doubleclick.net/ad/N****.******.********/********;sz=1x1;ord=%system.random%?
Click link
http://ad.doubleclick.net/clk;*********;********;t
Add %system.random%
to the ord
variable.
Impression link
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=*&c=*&mc=imp&pli=*&PluID=*&ord=%system.random%&rtu=-1&pcp=$$TOKEN$$
Click link
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=*&mc=click&pli=*&PluID=*&ord=%system.random%
Replace [TIMESTAMP]
with %system.random%
:
Impression link
http://gdero.hit.gemius.pl/_%system.random%/redot.gif?id=*/fastid=*/stparam=*
The click link is inserted without changes (it is not randomized).
Add %system.random%
to the a.ra
variable.
Impression link
https://wcm-ru.frontend.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=im&a.si=***&a.te=***&a.he=1&a.wi=1&a.hr=p&a.ra=%system.random%
Click link
https://wcm-ru.frontend.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=cl&a.si=***&a.te=***&a.ra=%system.random%&g.lu=
Add %system.random%
to the pr
variable.
Impression link
//ads.adfox.com/******/getCode?p1=****&p2=****&ptrc=*&pfc=****&pfb=*****&pr=%system.random%
Click link
//ads.adfox.com/******/goLink?p1=****&p2=****&p5=*****&pr=%system.random%