Pixels of third-party systems
The advertiser can track the Adfox placement using links to the impression and click in another system.
Paste the click link in the Transition URL field when adding a banner.
Paste the pixel link in the Tracking pixel link field. Keep in mind that a link inserted this way is invoked when rendering a banner. If the pixel link should be invoked when an impression becomes viewable (for example, if an advertising campaign uses the Viewable ad impressions, Yandex impression count method):
- Go to the banner's Events tab.
- Find the Viewable impressions, 2 seconds event.
- Paste the link in the Transition URL field.
Sample impression link for a site with the HTTPS protocol:
https://ads.adfox.com/******/getCode?p1=****&p2=****&ptrc=*&pfc=****&pfb=*****&pr=%system.random%
In most links to pixels of third-party systems, there's a parameter in which you need to substitute a random number to reduce statistical discrepancies. A discrepancy of up to 15% is considered acceptable. For mobile devices, this value may be slightly higher.
%system.random%
macro. This means that you need to replace the number already specified in the links with %system.random%
.Here are examples of the most common third-party system links with macro substitution for randomization used when inserting a link in the Adfox banner.
Adriver links:
Add %system.random%
to the rnd
variable.
Pixel display link:
http://ad.adriver.ru/cgi-bin/rle.cgi?sid=*&ad=******&bt=**&pid=******&bid=******&bn=******&rnd=%system.random%
Click link:
http://ad.adriver.ru/cgi-bin/click.cgi?sid=*&ad=******&bt=**&pid=******&bid=******&bn=******&rnd=%system.random%
Doubleclick links:
Add %system.random%
to the ord
variable. The click link stays the same.
Pixel display link:
http://ad.doubleclick.net/ad/N****.******.********/********;sz=1x1;ord=%system.random%?
Click link:
http://ad.doubleclick.net/clk;*********;********;t
MediaMind links:
Add %system.random%
to the ord
variable.
Pixel display link:
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=*&c=*&mc=imp&pli=*&PluID=*&ord=%system.random%&rtu=-1&pcp=$$TOKEN$$
Click link:
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=*&mc=click&pli=*&PluID=*&ord=%system.random%
Gemius links:
Pixel display link: Replace [TIMESTAMP]
with %system.random%
:
http://gdero.hit.gemius.pl/_%system.random%/redot.gif?id=*/fastid=*/stparam=*
The click link is inserted without changes (it isn't randomized).
Weborama links:
Add %system.random%
to the a.ra
variable.
Pixel display link:
https://wcm-ru.frontend.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=im&a.si=***&a.te=***&a.he=1&a.wi=1&a.hr=p&a.ra=%system.random%
Click link:
https://wcm-ru.frontend.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=cl&a.si=***&a.te=***&a.ra=%system.random%&g.lu=
Adfox as a third-party system links:
Add %system.random%
to the pr
variable.
Pixel display link:
//ads.adfox.com/******/getCode?p1=****&p2=****&ptrc=*&pfc=****&pfb=*****&pr=%system.random%
Click link:
//ads.adfox.com/******/goLink?p1=****&p2=****&p5=*****&pr=%system.random%