Tracking pixel

  1. Initial setup for getting tracking pixels
  2. Create a tracking pixel in Adfox
  3. Get a link for measurement in third-party systems
  4. Requirements for installing Adfox links

A tracking pixel (1×1 banner, pixel) is a transparent image, 1×1 in size, that loads with the measured banner. It's used for sending information about banner impressions to a third-party system.

Initial setup for getting tracking pixels

Note. Because the Standard display type is no longer supported, you can find the 1×1 banner type in Predefined → Nondimensional. In standard banner types, we recommend that you disable the 1×1 banner type.
  1. Add the banner type:
    1. Go to Settings → Banner type → Predefined → Nondimensional.
    2. Enable the 1x1 banner type and click Change.
  2. Create placements:
    1. Go to Sites → Your site → Sections and open the Placements tab for the section.
    2. Add a placement for the 1×1 banner type.

Create a tracking pixel in Adfox

  1. Add a campaign. You can't set any limits or targeting for a campaign and a 1×1 banner. All settings are configured for the banner with ad content.

    For a 1x1 banner, we recommend using the Banner ad response impression count method in the campaign. This way, you can get simple links to the impression and click.

    You cannot change the method after creating a campaign.

    Learn more about the impression count method

  2. Add a 1×1 banner:
    1. Click Add. Select the 1×1 banner type with the nondimensional display type and the 1×1 template.
    2. In Click URL, enter the link to the advertiser's site.
    3. In Image (URL), specify a third-party impression counter.
    4. Tracking pixel link: Use this parameter if you want the banner to load using a request from the ad tag.
      Attention. If you use plain links (links to get a pixel), the counters specified in this parameter aren't called.
Note. If you need to measure events, select Events enabled in the banner parameters.

Get a link for measurement in third-party systems

  1. Go to Campaigns → Banners and click Placements next to the banner.
  2. Place the banner on the placement.
  3. To the right of the placement, click (Ad tag).

    If the button isn't there, contact support and ask to enable the Ad tags at the banner placement module.

  4. Copy the simple links and send them to the third-party system for installation.

    About simple links

    Adfox provides special links from a banner which let you count clicks, impressions, events, as well as get a link to the image uploaded to the banner.

    Types of simple links:

    Image link
    To count impressions and call the counter specified in the Image banner parameter.
    Link to get pixel
    It is used to count banner impressions and does not call the links set in the banner parameters.
    Click link
    To count clicks. When a link is called, the user's click to the advertiser's site is counted and the user is redirected to the URL specified in the Click URL banner parameter.

    To get a click link, click Get the link for click and confirm that you agree to disable the impression spam.

    Link to call event
    If the Events enabled option is activated in the banner parameters, you can copy up to 30 links to events.

    In the links, replace the [RANDOM] value of the pr parameter with the randomization function (generating a random integer from 1 to 4294967295 inclusive).

    For example, the %random% randomization function in Adfox:

    http://ads.adfox.com/166283/getCode?p1=bnjwv&p2=elet&ptrc=b&pfc=bakej&pfb=dacud&pr=[RANDOM]

    After the replacement, we'll get the following link:

    http://ads.adfox.com/166283/getCode?p1=bnjwv&p2=elet&ptrc=b&pfc=bakej&pfb=dacud&pr=%random%

    The links only work if the banner and campaign are active and meet the targeting and limits criteria.

    They work independently of each other. For example, you can only get a click link. In this case, the banner will have no statistics for impressions, but clicks will be counted.

    If you use simple links to measure the placement of a banner in a third-party system, we recommend that you don't set any limits or targets for the banner or campaign to ensure correct accounting of statistics in Adfox.

Requirements for installing Adfox links

It's important that you use randomized links for installing in third-party systems.

Every Adfox link has a pr parameter with the [RANDOM] value, instead of which you need to specify the randomization function (generating a random integer from 1 to 4294967295 inclusive).

For example:

http://ads.adfox.ru/123456/getCode?p1=bnjwv&p2=elet&ptrc=b&pfc=bakej&pfb=dacud&pr=[RANDOM]

Let's add the %random% Adfox randomization function to the pr parameter:

http://ads.adfox.ru/123456/getCode?p1=bnjwv&p2=elet&ptrc=b&pfc=bakej&pfb=dacud&pr=%random%

When sending tracking pixels to mail.ru, only use Link to get a pixel and Click URL.

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