Tracking pixel

  1. Initial setup for getting tracking pixels
  2. Create a tracking pixel in Adfox
  3. Get a link for measurement in third-party systems
  4. Requirements for installing Adfox links

A tracking pixel (1×1 banner, pixel) is a transparent image, 1×1 in size, that loads with the measured banner. It's used for sending information about banner impressions to a third-party system.

Initial setup for getting tracking pixels

Note. Because the Standard display type is no longer supported, you can find the 1×1 banner type in Predefined → Nondimensional. In standard banner types, we recommend that you disable the 1×1 banner type.
  1. Add the banner type:
    1. Go to Settings → Banner type → Predefined → Nondimensional.
    2. Enable the 1x1 banner type and click Change.
  2. Create placements:
    1. Go to Sites → Your site → Sections and open the Placements tab for the section.
    2. Add a placement for the 1×1 banner type.

Create a tracking pixel in Adfox

  1. Add a campaign. You can't set any limits or targeting for a campaign and a 1×1 banner. All settings are configured for the banner with ad content.

    For a 1x1 banner, we recommend using the Banner ad response impression count method in the campaign. This way, you can get simple links to the impression and click.

    You cannot change the method after creating a campaign.

    Learn more about the impression count method

  2. Add a 1×1 banner:
    1. Click Add. Select the 1×1 banner type with the nondimensional display type and the 1×1 template.
    2. In Click URL, enter the link to the advertiser's site.
    3. In Image (URL), specify a third-party impression counter.
    4. Tracking pixel link: Use this parameter if you want the banner to load using a request from the ad tag.
      Attention. If you use plain links (links to get a pixel), the counters specified in this parameter aren't called.
Note. If you need to measure events, select Events enabled in the banner parameters.

Requirements for installing Adfox links

It's important that you use randomized links for installing in third-party systems.

Every Adfox link has a pr parameter with the [RANDOM] value, instead of which you need to specify the randomization function (generating a random integer from 1 to 4294967295 inclusive).

For example:[RANDOM]

Let's add the %random% Adfox randomization function to the pr parameter:

When sending tracking pixels to, only use Link to get a pixel and Click URL.

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