Image App Mobile

Image App Mobile is a banner that displays an image with a link in mobile apps.

You can use the following banner features in Adfox

• 3 setting options for placing and scaling the image in the banner. The image occupies a width equal to the image width or less if the banner container is smaller than the image size.
• You can upload high-resolution images to make the banner look nicer on mobile devices. For example, for a 240 × 400 px banner, you need to upload a 480 × 800 image and set the width to 240 × 400 in the banner settings.
• You can add a non-clickable banner. To do this, leave the Click URL parameter empty.

• Maximum weight of a file: 300 KB.
• Acceptable image formats: PNG, GIF, JPG, and SVG. GIF animation is not supported.
• Use high-resolution images. This substantially improves banner quality on mobile devices, though it reduces banner loading speed.
• We recommend that you reduce the image file size using a service like TinyPNG. This service works with both PNG and JPEG.

To add a banner to Adfox, select the necessary App Mobile banner type and the Image App Mobile template.

Set the banner parameters:

1. Image: Banner image.
2. Image “ALT”: Alternative text that's shown before the banner image loads.

3. “Target” transmission parameter: Specify how the link from the placeholder banner opens. Possible values are _blank and _top. If you don't set a value, the link opens in a new window.

4. Tracking pixel link: By default, the Adfox //banners.adfox.ru/transparent.gif pixel is used. If you want to count impressions in a third-party system, delete the Adfox pixel and specify another link.
5. Click URL: Enter the link to the advertiser's site. For the click to work correctly, make sure that the link includes the protocol (http:// or https://).
6. Banner width (% or px): Specify the banner width.
7. Banner height (px): Specify the banner height.
8. Image position (contain, cover, fill): Determines where the image is in the banner and how it's scaled.

   Available position options:

   Option	Description	Scheme
   contain	The banner size doesn't depend on the container size: it's depends on what you specified in the banner parameters. If the image size is larger than the banner size, the image is scaled proportionally so that it's fully visible. The areas where there's no image are transparent. The image center is in the center of the block.
   cover	The banner size doesn't depend on the container size: it's depends on what you specified in the banner parameters. If the image size is larger than the banner size, the image is scaled proportionally to occupy the entire banner area. The image center is in the center of the block.
   fill	The image adapts to the surrounding container. If the image size is larger than the container, the image is reduced in size and made equal to the container size.

   Option	Description	Scheme
   contain	The banner size doesn't depend on the container size: it's depends on what you specified in the banner parameters. If the image size is larger than the banner size, the image is scaled proportionally so that it's fully visible. The areas where there's no image are transparent. The image center is in the center of the block.
   cover	The banner size doesn't depend on the container size: it's depends on what you specified in the banner parameters. If the image size is larger than the banner size, the image is scaled proportionally to occupy the entire banner area. The image center is in the center of the block.
   fill	The image adapts to the surrounding container. If the image size is larger than the container, the image is reduced in size and made equal to the container size.

9. Under Advertising label settings:

   • In the Ad label list, select “Ad” or “Social ad”, and the label will be added to the banner. If the creative's design already includes the label, you can keep “Disabled” in the drop-down list.
   • In the Domain field, specify the advertiser domain, and it will be added to the label: "Advertising" | example.com or "Social advertising" | example.com (only if you select “Advertising” or “Social advertising” in the drop-down list).
10. To add a token to a non-clickable banner, enable the Show banner menu option in the banner settings. When the banner is served, the menu icon  will be displayed in the upper right corner of it. When a user clicks this icon, the advertiser information and the copy token button appear (if ad register is enabled for the banner and a third-party token is specified).

    The banner menu contains a link to the rules for using recommendation technologies. That is necessary to comply with paragraph 3, section 1, article 10.2-2 of Federal Law No. 149-FZ “On information, information technologies, and information protection”, dated July 27, 2006.

    Important. If a banner is non-clickable (the Transition URL field is not filled in) and it is to be added to the ad register, be sure to show the banner menu. This is the only way to make the token available when serving the banner.
11. Settings for Russian ad register: The section is only available if the Submit data to state register procedure is selected in the campaign settings. Fill in the fields in this section to register the creative in the Yandex advertising data operator. The creative is assigned a token automatically.