Campaign/flight/banner hierarchy

  1. Campaigns
  2. Flights
  3. Banners

To enable this module for free, contact support.

After you enable the module, a Campaigns (NEW) tab is added to your account for all users. All your existing campaigns remain on the Campaigns (OLD) tab.

A new item, flights, is added to the hierarchy, so the hierarchy looks like this: Campaign → Flights → Banners. This way, some settings are transferred from the campaign level to the flight level, allowing you to:

  • Fine-tune campaigns.
  • Place multiple flights with cross-frequency on different placements.
  • View reports on the overlap in the flight audience.

Statistical reports are available for each level of the Campaign → Flights → Banners hierarchy.

Statuses in the hierarchy

  • Active is a default status when adding a campaign, flight, or banner. You can change it.

  • Paused is an interim status. For example, this status will be set for the duration of video conversion or if you need to stop serving ads but don't want to finish your campaign.

  • Completed is a status that is automatically set on the completion date, on the date that you specified, or when the total limit on impressions, clicks, or active events is reached.

    Note. You can activate a campaign again within 90 days of its completion date. After this period, you can't activate the campaign: all you can do is create a new one.

The paused and completed statuses prohibit ad running for all objects at lower levels. For example, if the flight is in paused status, all banners created in this flight aren't served even if they are in active status. This status doesn't affect banners in other campaign flights.

Campaigns

A Campaign is an object that includes multiple flights. The campaign includes an advertiser, assistants, the impression count method, industry, contact frequency, and delivery settings (except for ad running speeds).

To add a campaign:

  1. On the Campaigns (NEW) tab, click Add.

  2. Configure the parameters.

    Note. Some parameters in your account may differ depending on the modules enabled.
    General settings
    Parameter Value
    Name

    Required parameter.

    A campaign name of your choice.
    Advertiser

    Required parameter.

    The list of advertisers previously created in this account.
    Assistant The type of user who can manage or view campaigns, banners, sites, and reports depending on their access rights granted by the account administrator.
    Impression count method

    By default: banner ad response.

    You can only change this when creating the campaign. To learn more, see Impression count method.
    Status

    By default: active.

    If the campaign is paused or completed, banners that you created in this campaign aren't displayed.
    Selecting an active event

    By default: event 1.

    You can select any event from the drop-down list. In the counter readings in the Active events field, data is only recorded for this event. In Delivery settings, the number of allowed events is set for this event.
    Industry

    Adfox doesn't show different campaigns that belong to the same industry to the same user and on the same page.
    Parameter Value
    Name

    Required parameter.

    A campaign name of your choice.
    Advertiser

    Required parameter.

    The list of advertisers previously created in this account.
    Assistant The type of user who can manage or view campaigns, banners, sites, and reports depending on their access rights granted by the account administrator.
    Impression count method

    By default: banner ad response.

    You can only change this when creating the campaign. To learn more, see Impression count method.
    Status

    By default: active.

    If the campaign is paused or completed, banners that you created in this campaign aren't displayed.
    Selecting an active event

    By default: event 1.

    You can select any event from the drop-down list. In the counter readings in the Active events field, data is only recorded for this event. In Delivery settings, the number of allowed events is set for this event.
    Industry

    Adfox doesn't show different campaigns that belong to the same industry to the same user and on the same page.
    Contact frequency
    Parameter Value
    General settings
    Maximum number of impressions to the user The total number of this campaign's banner impressions for one user during the entire campaign running time.
    Maximum number of clicks per user The number of clicks that a user can make during the entire time the campaign is active. When the maximum number is reached, this campaign is no longer shown to the user.
    Period start date The parameter is editable if the impression or click frequency period is greater than or equal to 14 days.
    Impression settings
    Impression frequency period A period for limiting the number of impressions to a unique user.
    Special impression period (hours:minutes) A period for limiting the number of impressions to a unique user in hh:mm format if the <other period> value is selected for the Impression frequency period parameter.
    Number of impressions per period The number of impressions for all banners of this campaign for one visitor during the selected period.
    Minimum period between impressions (hours:minutes:seconds) A time interval between the first impression of the banner for a user and the next impression in hh:mm:sec format.
    Click settings
    Click frequency period A period for limiting the number of clicks for a unique user.
    Special click-through period (hours:minutes) A time interval in hh:mm format if the <other period> value is selected for the Click frequency period parameter.
    Number of clicks per period The number of clicks on this campaign's banners for one visitor during the selected period.
    Minimum period between clicks (hours:minutes:seconds) A time interval between the click from the banner and the next banner impression in hh:mm:sec format.
    Parameter Value
    General settings
    Maximum number of impressions to the user The total number of this campaign's banner impressions for one user during the entire campaign running time.
    Maximum number of clicks per user The number of clicks that a user can make during the entire time the campaign is active. When the maximum number is reached, this campaign is no longer shown to the user.
    Period start date The parameter is editable if the impression or click frequency period is greater than or equal to 14 days.
    Impression settings
    Impression frequency period A period for limiting the number of impressions to a unique user.
    Special impression period (hours:minutes) A period for limiting the number of impressions to a unique user in hh:mm format if the <other period> value is selected for the Impression frequency period parameter.
    Number of impressions per period The number of impressions for all banners of this campaign for one visitor during the selected period.
    Minimum period between impressions (hours:minutes:seconds) A time interval between the first impression of the banner for a user and the next impression in hh:mm:sec format.
    Click settings
    Click frequency period A period for limiting the number of clicks for a unique user.
    Special click-through period (hours:minutes) A time interval in hh:mm format if the <other period> value is selected for the Click frequency period parameter.
    Number of clicks per period The number of clicks on this campaign's banners for one visitor during the selected period.
    Minimum period between clicks (hours:minutes:seconds) A time interval between the click from the banner and the next banner impression in hh:mm:sec format.
    Delivery settings
    Parameter Value
    Impressions in total, day, hour
    • Total impressions: The maximum number of banner impressions in the campaign. When the number of impressions exceeds the value in this field, the campaign status is changed to completed, and the banners are no longer served.
    • Impressions per day: The maximum number of impressions per day. When the number of impressions served since the beginning of the day exceeds the value in this field, serving banners is paused until the next day.
    • Impressions per hour: The maximum number of impressions per hour. When the number of impressions served since the beginning of the hour exceeds the value in this field, serving banners is paused until the next hour.
    Clicks total, per day, per hour
    • Total clicks: The maximum number of banner clicks in the campaign. When the number of clicks exceeds the value in this field, the campaign status is changed to completed, and the banners are no longer served.
    • Clicks per day: The maximum number of banner clicks per day. When the number of clicks since the beginning of the day exceeds the value in this field, serving banners is paused until the next day.
    • Clicks per hour: The maximum number of banner clicks per hour. When the number of clicks since the beginning of the hour exceeds the value in this field, serving banners is paused until the next hour.
    Active events total, per day, per hour The maximum number of events in total, per day, and per hour. The restriction only applies to the active event specified in the Selecting an active event field. When the quantity of events exceeds the value in this field, serving banners is paused.
    Start time

    Required parameter.

    The start date of a campaign. By default, the current date is set.
    End time The date when the campaign automatically switches to completed status.
    Parameter Value
    Impressions in total, day, hour
    • Total impressions: The maximum number of banner impressions in the campaign. When the number of impressions exceeds the value in this field, the campaign status is changed to completed, and the banners are no longer served.
    • Impressions per day: The maximum number of impressions per day. When the number of impressions served since the beginning of the day exceeds the value in this field, serving banners is paused until the next day.
    • Impressions per hour: The maximum number of impressions per hour. When the number of impressions served since the beginning of the hour exceeds the value in this field, serving banners is paused until the next hour.
    Clicks total, per day, per hour
    • Total clicks: The maximum number of banner clicks in the campaign. When the number of clicks exceeds the value in this field, the campaign status is changed to completed, and the banners are no longer served.
    • Clicks per day: The maximum number of banner clicks per day. When the number of clicks since the beginning of the day exceeds the value in this field, serving banners is paused until the next day.
    • Clicks per hour: The maximum number of banner clicks per hour. When the number of clicks since the beginning of the hour exceeds the value in this field, serving banners is paused until the next hour.
    Active events total, per day, per hour The maximum number of events in total, per day, and per hour. The restriction only applies to the active event specified in the Selecting an active event field. When the quantity of events exceeds the value in this field, serving banners is paused.
    Start time

    Required parameter.

    The start date of a campaign. By default, the current date is set.
    End time The date when the campaign automatically switches to completed status.
    Settings for Russian ad register

    You are required to submit data to the ad register if you place ads under direct sales (directly to an advertiser or via an agency) for display in Russia. Select a parameter that suits your needs.

    Parameter Value
    Submit data to the state register Select this parameter if you need to get a token and submit data to the Russian state register through the Yandex advertising data operator.
    Don't submit data to the state register Select this parameter if you meet at least one of these conditions:
    • You don't have a direct contract for placing ads with contractors.
    • Ads will be displayed outside of Russia.
    • You place a token in a creative on your own and transfer data to the Unified Register of Online Advertising via a different advertising data operator.
    Parameter Value
    Submit data to the state register Select this parameter if you need to get a token and submit data to the Russian state register through the Yandex advertising data operator.
    Don't submit data to the state register Select this parameter if you meet at least one of these conditions:
    • You don't have a direct contract for placing ads with contractors.
    • Ads will be displayed outside of Russia.
    • You place a token in a creative on your own and transfer data to the Unified Register of Online Advertising via a different advertising data operator.

  3. After you set all the necessary campaign parameters, click Add. The Flights tab opens.

Flights

You can create an unlimited number of flights as part of a single campaign. The flight inherits the campaign's advertiser and assistants.

To add a flight:

  1. Open the Campaigns (NEW) tab and select the campaign where you want to create a flight.
  2. On the campaign page, click Flights.

  3. On the Flights tab, click Add. A form for adding a flight opens. Set the flight parameters.

    General settings
    Parameter Value
    Name

    Required parameter.

    A flight name of your choice.
    Advertiser can edit banners If you enable this option, all advertisers specified in the campaign settings are granted the right to add and edit banners in this flight.
    Status

    By default: active.

    If the flight is paused or completed, banners you created in it aren't served.
    Parameter Value
    Name

    Required parameter.

    A flight name of your choice.
    Advertiser can edit banners If you enable this option, all advertisers specified in the campaign settings are granted the right to add and edit banners in this flight.
    Status

    By default: active.

    If the flight is paused or completed, banners you created in it aren't served.
    Rotation
    Parameter Value
    Level and priority These parameters determine how often the banners of this flight are served compared to the banners of other flights. The first is the highest level.
    Parameter Value
    Level and priority These parameters determine how often the banners of this flight are served compared to the banners of other flights. The first is the highest level.
    Delivery settings
    Parameter Value
    Impression running speed Using this parameter, you can select one of four impression running speeds available.
    Impressions in total, day, hour
    • Total impressions: The maximum number of banner impressions within the flight. When the number of impressions exceeds the value in this field, the flight status is set to completed and the banners are no longer served.
    • Impressions per day: The maximum number of impressions per day. When the number of impressions served since the beginning of the day exceeds the value in this field, serving banners is paused until the next day.
    • Impressions per hour: The maximum number of impressions per hour. When the number of impressions served since the beginning of the hour exceeds the value in this field, serving banners is paused until the next hour.
    Deliver clicks Using this parameter, you can select one of four click running speeds available.
    Clicks total, per day, per hour
    • Total clicks: The maximum number of banner clicks in the flight. When the number of clicks exceeds the value in this field, the flight status is set to completed, and the banners are no longer served.
    • Clicks per day: The maximum number of banner clicks per day. When the number of clicks since the beginning of the day exceeds the value in this field, serving banners is paused until the next day.
    • Clicks per hour: The maximum number of banner clicks per hour. When the number of clicks since the beginning of the hour exceeds the value in this field, serving banners is paused until the next hour.
    Active events total, per day, per hour The maximum number of events in total, per day, and per hour. When the quantity of events exceeds the value in this field, serving banners is paused.
    Start time

    Required parameter.

    By default, the current date is set.
    End time The date when the flight automatically switches to completed status.
    Don't show the campaign to users who came from the specified pages (referer template) Use this parameter if you don't want to show the campaign banners to users who came from specific sites or site pages.
    Parameter Value
    Impression running speed Using this parameter, you can select one of four impression running speeds available.
    Impressions in total, day, hour
    • Total impressions: The maximum number of banner impressions within the flight. When the number of impressions exceeds the value in this field, the flight status is set to completed and the banners are no longer served.
    • Impressions per day: The maximum number of impressions per day. When the number of impressions served since the beginning of the day exceeds the value in this field, serving banners is paused until the next day.
    • Impressions per hour: The maximum number of impressions per hour. When the number of impressions served since the beginning of the hour exceeds the value in this field, serving banners is paused until the next hour.
    Deliver clicks Using this parameter, you can select one of four click running speeds available.
    Clicks total, per day, per hour
    • Total clicks: The maximum number of banner clicks in the flight. When the number of clicks exceeds the value in this field, the flight status is set to completed, and the banners are no longer served.
    • Clicks per day: The maximum number of banner clicks per day. When the number of clicks since the beginning of the day exceeds the value in this field, serving banners is paused until the next day.
    • Clicks per hour: The maximum number of banner clicks per hour. When the number of clicks since the beginning of the hour exceeds the value in this field, serving banners is paused until the next hour.
    Active events total, per day, per hour The maximum number of events in total, per day, and per hour. When the quantity of events exceeds the value in this field, serving banners is paused.
    Start time

    Required parameter.

    By default, the current date is set.
    End time The date when the flight automatically switches to completed status.
    Don't show the campaign to users who came from the specified pages (referer template) Use this parameter if you don't want to show the campaign banners to users who came from specific sites or site pages.
    Placement and targeting

    When creating a flight, you can specify a profile:

    Parameter Value
    Profile A drop-down list of previously created general profiles from the Settings → Profiles tab.
    Placement profile A drop-down list of previously created placement profiles from the Settings → Profiles tab.
    Targeting profile A drop-down list of previously created targeting profiles from the Settings → Profiles tab.
    Parameter Value
    Profile A drop-down list of previously created general profiles from the Settings → Profiles tab.
    Placement profile A drop-down list of previously created placement profiles from the Settings → Profiles tab.
    Targeting profile A drop-down list of previously created targeting profiles from the Settings → Profiles tab.
    Settings for Russian ad register

    By default, values are inherited from the campaign settings. You can override the ad register settings at the flight level.

    You are required to submit data to the ad register if you place ads under direct sales (directly to an advertiser or via an agency) for display in Russia. Select a parameter that suits your needs.

    Parameter Value
    Submit data to state register Select this parameter if you need to get a token and submit data to the Unified Register of Online Advertising through the Yandex advertising data operator.
    Don't submit data to state register Select this parameter if you meet at least one of these conditions:
    • You don't have a direct contract for placing ads with contractors.
    • Ads will be displayed outside of Russia.
    • You place a token in a creative on your own and transfer data to the Russian state register via a different advertising data operator.
    Parameter Value
    Submit data to state register Select this parameter if you need to get a token and submit data to the Unified Register of Online Advertising through the Yandex advertising data operator.
    Don't submit data to state register Select this parameter if you meet at least one of these conditions:
    • You don't have a direct contract for placing ads with contractors.
    • Ads will be displayed outside of Russia.
    • You place a token in a creative on your own and transfer data to the Russian state register via a different advertising data operator.
    Banner menu settings

    You can specify the advertiser's legal name and details. A banner menu in the form of the  icon will be added to the banner. When a user clicks the menu, the advertiser information specified in Adfox appears. If the text is too long, it may be cropped and partially replaced with an ellipsis. A user will be able to view and copy all the information by triple-clicking it.

  4. After you fill in all the necessary boxes, click Add. The Placement tab opens.

Banners

You can find the list of banners of all the flights in the campaign on the Banners tab at the campaign level.

On the Campaign → Flights → Banners tab, there's a list of banners in this flight.

To create a banner on this tab, click Add.

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