Campaign/flight/banner hierarchy

To enable this module for free, contact support.

After you enable the module, a Campaigns (NEW) tab is added to your account for all users. All your existing campaigns remain on the Campaigns (OLD) tab.

A new item, flights, is added to the hierarchy, which should make it appear as follows: Campaign → Flights → Banners. This way, some settings move from the campaign level to the flight level, allowing you to:

  • Fine-tune campaigns.
  • Place multiple flights with cross-placement frequency.

Statistical reports are available for each level of the Campaign → Flights → Banners hierarchy.

Statuses in the hierarchy
  • Active: Default status when adding a campaign, flight, or banner. You can change it.

  • Paused: Interim status. For example, this status is set for the duration of video conversion or if you need to stop serving ads but don't want to finish your campaign.

  • Completed: Automatically set upon reaching the completion date, a specified date, or the limit on impressions, clicks, or active events.

    Note. Campaigns can be reactivated within 90 days of their completion date. After this period, you can't activate the campaign again and can only create a new one.

The paused and completed statuses prevent all objects at lower levels from running ads. For example, if a flight is in paused status, no banners created in this flight are served, even if they have active status. This status doesn't affect banners in other campaign flights.

Campaigns

A Campaign is an object that includes multiple flights. A campaign includes an advertiser, assistants, impression count method, industry, contact frequency, and delivery settings (except for ad running speeds).

To add a campaign:

  1. On the Campaigns (NEW) tab, click Add.
  2. Configure the parameters.

    Note. Some parameters in your account may differ depending on the enabled modules.
    General settings
    Parameter Value
    Name

    Required parameter.

    A campaign name of your choice.

    Advertiser

    Required parameter.

    The list of advertisers previously created in this account.

    Assistant The type of user who can manage or view campaigns, banners, sites, and reports depending on their access rights granted by the account administrator.
    Impression count method

    By default: banner ad response.

    You can only change this parameter when creating a campaign. To learn more, see Impression count method.

    Status

    By default: active.

    If the campaign is paused or completed, the banners that you created in this campaign aren't served.

    Selecting an active event

    By default: event 1.

    You can select any event from the drop-down list. The Active events field only shows tag readings for this event. In Delivery settings, the number of allowed events is set for this event.

    Industry

    Adfox doesn't show different campaigns belonging to the same industry to the same user and on the same page.

    Contact frequency
    Parameter Value
    General settings
    Maximum number of impressions to the user The total number of this campaign's banner impressions that can be served to one user over the entire duration of the campaign.
    Maximum number of clicks per user The number of clicks that a user can perform during the entire time the campaign is active. When the maximum is reached, this campaign is no longer shown to the user.
    Period start date This parameter is editable if the impression or click frequency period is greater than or equal to 14 days.
    Impression settings
    Impression frequency period A period for limiting the number of impressions per unique user.
    Special impression period (hours:minutes) A period for limiting the number of impressions per unique user in hh:mm format if the Impression frequency period parameter is set to <other period>.
    Number of impressions per period The total number of this campaign's banner impressions that can be served to one user over the specified period.
    Minimum period between impressions (hours:minutes:seconds) The time interval in hh:mm:ss format that must pass before the banner can be served to the user again.
    Click settings
    Click frequency period A period for limiting the number of clicks per unique user.
    Special click-through period (hours:minutes) A time interval in hh:mm format applicable when the Click frequency period parameter is set to <other period>.
    Number of clicks per period The total number of clicks on this campaign's banners that can be performed by a single user over the specified period.
    Minimum period between clicks (hours:minutes:seconds) The time interval in hh:mm:ss format that must pass before the banner can be served to the user again after a click.
    Delivery settings
    Parameter Value
    Impressions in total, day, hour
    • Total impressions: The maximum number of banner impressions for the campaign. When the number of impressions exceeds the value in this field, the campaign status changes to completed, and the banners are no longer served.
    • Impressions per day: The maximum number of impressions per day. When the number of impressions served since the beginning of the day exceeds the value in this field, banner impressions pause until the next day.
    • Impressions per hour: The maximum number of impressions per hour. When the number of impressions served since the beginning of the hour exceeds the value in this field, banner impressions pause until the next hour.
    Clicks total, per day, per hour
    • Total clicks: The maximum number of banner clicks for the campaign. When the number of clicks exceeds the value in this field, the campaign status changes to completed, and the banners are no longer served.
    • Clicks per day: The maximum number of banner clicks per day. When the number of clicks since the beginning of the day exceeds the value in this field, banner impressions pause until the next day.
    • Clicks per hour: The maximum number of banner clicks per hour. When the number of clicks since the beginning of the hour exceeds the value in this field, banner impressions pause until the next hour.
    Active events total, per day, per hour The maximum number of events in total, per day, and per hour. The restriction only applies to the active event specified in the Selecting an active event field. When the number of events exceeds the value in this field, banner impressions pause.
    Start time

    Required parameter.

    The start date of the campaign. By default, this parameter is set to the current date.

    End time The date when the campaign status automatically changes to completed.
    Settings for Russian ad register

    You're required to submit data to the ad register if you place ads under direct sales (directly to an advertiser or via an agency) for display in Russia. Select whether you need to submit data to the ad register.

    Parameter Value
    Submit data to state register Select this parameter if you need to get a token and submit data to the Russian state register through the Yandex advertising data operator.
    Do not submit data to state register

    Select this parameter if you meet at least one of the following conditions:

    • You don't have a direct contract for placing ads with contractors.

    • Ads will be displayed outside of Russia.

    • You place a token in a creative on your own and transfer data to the Unified Register of Online Advertising via a different advertising data operator.

  3. After you set all the necessary campaign parameters, click Add. The Flights tab opens.

Flights

You can create an unlimited number of flights as part of a single campaign. The flight inherits the campaign's advertiser and assistants.

To add a flight:

  1. Open the Campaigns (NEW) tab and select the campaign where you want to create a flight.
  2. On the campaign page, click Flights.
  3. On the Flights tab, click Add. A form for adding a flight opens. Set the flight parameters.

    General settings
    Parameter Value
    Name

    Required parameter.

    A flight name of your choice.

    Advertiser can add and edit banners If you enable this option, all advertisers specified in the campaign settings are authorized to add and edit banners in this flight.
    Status

    By default: active.

    If the flight is paused or completed, the banners that you created in this flight aren't served.

    Rotation
    Parameter Value
    Level and priority These parameters determine how often the banners in this flight are served compared to banners in other flights. The first is the highest level.
    Delivery settings
    Parameter Value
    Impression running speed A parameter for selecting one of four available impression running speeds.
    Impressions in total, day, hour
    • Total impressions: The maximum number of banner impressions for the flight. When the number of impressions exceeds the value in this field, the flight status changes to completed, and the banners are no longer served.
    • Impressions per day: The maximum number of impressions per day. When the number of impressions served since the beginning of the day exceeds the value in this field, banner impressions pause until the next day.
    • Impressions per hour: The maximum number of impressions per hour. When the number of impressions served since the beginning of the hour exceeds the value in this field, banner impressions pause until the next hour.
    Deliver clicks A parameter for selecting one of four available click delivery speeds.
    Clicks total, per day, per hour
    • Total clicks: The maximum number of banner clicks for the flight. When the number of clicks exceeds the value in this field, the flight status changes to completed, and the banners are no longer served.
    • Clicks per day: The maximum number of banner clicks per day. When the number of clicks since the beginning of the day exceeds the value in this field, banner impressions pause until the next day.
    • Clicks per hour: The maximum number of banner clicks per hour. When the number of clicks since the beginning of the hour exceeds the value in this field, banner impressions pause until the next hour.
    Active events total, per day, per hour The maximum number of events in total, per day, and per hour. When the number of events exceeds the value in this field, banner impressions pause.
    Start time

    Required parameter.

    By default, this parameter is set to the current date.

    End time The date when the flight status automatically changes to completed.
    Don't show the campaign to users who came from the specified pages (referer template) Use this parameter if you don't want to show this campaign's banners to users who came from specific sites or pages.
    Placement and targeting

    When creating a flight, you can specify a profile:

    Parameter Value
    Profile A drop-down list of previously created general profiles from the Settings → Profiles tab.
    Placement profile A drop-down list of previously created placement profiles from the Settings → Profiles tab.
    Targeting profile A drop-down list of previously created targeting profiles from the Settings → Profiles tab.
    Settings for Russian ad register

    By default, labeling is disabled in the flight settings. You can enable labeling manually.

    You're required to submit data to the ad register if you place ads under direct sales (directly to an advertiser or via an agency) for display in Russia. Select whether you need to submit data to the ad register.

    Parameter Value
    Submit data to state register Select this parameter if you need to get a token and submit data to the Unified Register of Online Advertising through the Yandex advertising data operator.
    Do not submit data to state register

    Select this parameter if you meet at least one of the following conditions:

    • You don't have a direct contract for placing ads with contractors.

    • Ads will be displayed outside of Russia.

    • You place a token in a creative on your own and transfer data to the Russian state register via a different advertising data operator.

    Banner menu settings

    You can specify the advertiser's legal name and details. A banner menu in the form of the  icon will be added to the banner. When a user clicks the menu, the advertiser information specified in Adfox appears. If the text is too long, it may be cropped and partially replaced with an ellipsis. A user will be able to view and copy all the information by triple-clicking it.

  4. After you fill in all the necessary boxes, click Add. The Placement tab opens.

Banners

The complete list of banners for all flights within your campaign is available on the Banners tab at the campaign level.

The Campaign → Flights → Banners tab shows a list of banners within the associated flight.

To create a banner from that tab, click Add.

Contact support