Tags in click links
Tags are added to the click link that leads to the advertiser's site. They can help you track traffic sources more accurately in web analytics systems. For example, you can use this information to analyze how effective a particular ad type (such as display or contextual ads) is.
Using tags can help solve issues with sending the referer (it can sometimes be sent incorrectly, like when the user clicks a banner placed in an iFrame). This also enables the advertiser to collect more statistical samples by traffic sources: by banner and campaign as well as by the site that the visitor came from. That information is added to what the counter reads from referer.
- Manually add UTM tags to the link that leads to the advertiser's site.
- Enable automatic tag substitution:
- In the campaign settings: tags are substituted for all banners of this campaign.
- In the banner settings (they take priority over campaign settings): tags are substituted for this banner only.
Add tags manually
Yandex Metrica also recognizes Google Analytics and Openstat tags.
When you add the banner, put the link in the Transition URL parameter.
Add tags automatically
Tags are automatically added to the click link when the banner code is sent to the site page.
To enable automatic tag substitution, select one of the counters in the Enable tag parameter for a campaign or a banner:
- Openstat.ru
?_openstat=adfox;%campaign.id%;%banner.id%;%site.id%
- Google Analytics
utm_source=adfox_site_%site.id%&utm_medium=adfox_banner_%banner.id%&utm_campaign=adfox_campaign_%campaign.id%
- Name: Displayed when selecting tags in the campaign and banner.
- Parameters: Enter a string with the parameters and macros for substituting values.
Add your own tagsTo add your own tags, contact support and ask them to enable the UTM tags module. Only the account administrator can create custom tags. Assistants can only view custom tag settings.
Go to Add and enter the following information:
, clickThe maximum number of characters in tag parameters is 255.
Start entering parameters without a question mark (
?
).
Macros available for substituting tags to parameters
Macro | Description |
---|---|
%banner.id% | The banner ID. |
%campaign.id% | The campaign ID. |
%owner.id% | The account ID. |
%place.id% | The placement ID. |
%section.id% | The section ID. |
%site.id% | The site ID. |
%supercampaign.id% | The supercampaign ID. |
%request.puidN% | The user characteristic values obtained from the banner request, where N is the characteristic number from 1 to 63. |
Macro | Description |
---|---|
%banner.id% | The banner ID. |
%campaign.id% | The campaign ID. |
%owner.id% | The account ID. |
%place.id% | The placement ID. |
%section.id% | The section ID. |
%site.id% | The site ID. |
%supercampaign.id% | The supercampaign ID. |
%request.puidN% | The user characteristic values obtained from the banner request, where N is the characteristic number from 1 to 63. |
Sample UTM tag:
utm_ban=%banner.id%&utm_camp=%campaign.id%&utm_place=%place.id%&utm_site=%site.id%&utm_puid1=%request.puid1%