Frequently asked questions

  1. Forecasting conditions
  2. Forecast analysis

Forecasting conditions

Which campaigns are included in a forecast?
A forecast includes Guarantee campaigns in the active status with active banners on placements (except for campaigns created under Adfox Header Bidding).
Can I make a forecast for Dynamic Monetization campaigns and campaigns with Yandex Advertising Network units?
No, you can only make a forecast for Guarantee campaigns in the active status with active banners on placements (except for campaigns created under Adfox Header Bidding).
What is the maximum forecast period for a campaign?
The maximum forecast period is 180 days.
How soon is a forecast updated after changing campaign or banner settings?
It takes a forecast less than a minute to apply changes made in the Adfox interface. Changes made via the Adfox API take effect in 15 minutes.
Are seasonal fluctuations factored in when making a forecast?
No, this feature is under development.
Is a campaign forecast taken into account in the “Plan compliance” parameter?
No, the Plan compliance metric only shows data about actual impressions:
  • Plan compliance is the ratio of the actual to the expected percentage of impressions since the launch of a campaign.
  • Actual rate is the percentage of impressions delivered since the campaign launch in the total campaign limit.
For more information about plan compliance, see Checking the progress of a campaign.
Can I get a forecast for a campaign that hasn't been created yet?
You can only make forecasts for a created Guarantee campaign in the active status with active banners on placements. In future releases, we will add support for making a forecast for campaigns to be launched.
If a placement hasn't had any traffic yet, how long will it take for a forecast to be available?
Forecasts are based on collected statistics. At least one week has to have passed since the launch of a campaign to collect statistics.

Forecast analysis

Why might a forecast be inaccurate?
A forecast takes into account lots of limits and targetings that apply to campaigns, but there are some exceptions. For the list of exceptions, see Limits.
A forecast may also be inaccurate if:
  • A campaign has too little traffic. The higher the traffic, the more accurate the forecast will be.
  • Traffic on placements is highly volatile. The more stable the traffic on the forecast campaign placements is, the more accurate the forecast will be.
What does a warning saying “The campaign depends on another campaign that uses functionality unsupported for prediction” mean?
Forecasting is based on both the current campaign's settings and the impact other campaigns will have on it. A forecast is made for them, too. If the settings of these campaigns have unsupported functionality, it's impossible to accurately estimate how they'll impact the forecast campaign. This may cause inaccuracies in the forecast for the current campaign.
Why is there no “Contending campaigns list” in a forecast?
The list of contending campaigns (those using the same inventory) is only displayed if there are campaigns that affect the forecast campaign or, conversely, are affected by it. The number of impressions lost due to other campaigns is specified in the Taking over column. The number of impressions won in competition with other campaigns is specified in the Wasting column.
Why is there no “Impression losses due to settings and restrictions” list in a forecast?
The list of limits and targetings is displayed if they explicitly impact the campaign the forecast is made for.
What are checkboxes next to contending campaigns, limits, and targetings for?
These checkboxes let you estimate how a specific campaign, limit, or targeting affects the forecast campaign without changing its or other campaigns' settings. To do this:
  1. Clear the checkbox next to the appropriate campaign, limit, or targeting.
  2. Update the forecast.
The forecast will be remade without taking into account this campaign, limit, or targeting. For more information, see Forecast analysis.

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