Frequently asked questions about labeling

Below are answers to frequently asked questions that may arise when labeling ads in Adfox.

You can find answers to general questions about amendments to the law “On Advertising” and the Yandex advertising data operator on the Yandex advertising data operator's website.

Creating contractors and contracts in Adfox

Can I restrict an assistant's access to the sections “Counterparties” and “Contracts” in the “Marking” tab?

Yes, you can. To do this, go to the tab Users → Assistants → Parameters and enable the option Ad register. Restricting the management of contracts and contractors.

Do the participants of the advertising chain need to obtain mutual consent to submit each other's data to the state register? Should the consent be signed electronically or on paper?

Publishers need to get consent from their partners to submit their data. Discuss the format and type of such consent with your legal department or an external law consultant.

If there is a long chain of intermediaries (for example, 2–3 agencies) between the advertiser (client) and the contractor (placement), which contract's details do I need to specify?

To launch a campaign, you need to provide the details of the primary contract.

If you plan to submit labeling reports through the Adfox interface, then you must also provide the details of the final contract. You can do this at any time: before launching the campaign, while it's in progress, or after its completion.

I need to enter the details of the advertiser's primary contract with the agency. Which role do I select for the contractor agency: “Provider” or “Customer and provider”?

For the advertising agency, select the Customer and provider role.

How do I determine the contract type: an intermediary contract or an ad distribution contract?

To determine the type of relationship under a specific contract, contact your lawyers.

How is the contract number assigned? Do I need to specify the details of a real advertising contract or can I add a fictitious number?

When creating a contract in Adfox, be sure to use the numbers of actually existing contracts.

I have several sites grouped under one placement (site) in Adfox. Do I need to split the sites in Adfox when submitting the details of the site owners?

In the site parameters in Adfox, you must specify the actual owner of the site, the site's domain and its type. If you place campaigns or banners for different sites on the same platform (site), you must split them by owners: 1 site — 1 owner.

How do I remove a contract from a campaign?

To remove a contract from a campaign, go to the campaign parameters and select Do not submit data to state register in the Submission to ad register field.

I haven't signed a contract yet (or I haven't got any data about the original contract from the chain participants). Can I create a campaign and label it without creating any contract or contractors?

You can create an advertising campaign without labeling it. You can get a token and launch a labeled campaign only after you add your contractors and contract in Adfox and enable the option Submit data to state register.

Labeling settings for campaigns and banners

Can I restrict an assistant's access to the ad labeling section for campaigns and banners?

No, the campaign and banner labeling settings are available to all assistants by default. You can't disable an assistant's visibility or deny them access to the settings.

I use both a Campaign (NEW) and flights. Will my flights inherit the labeling settings of my Campaign (NEW)?

If you have enabled labeling at the Campaign (NEW) level, then labeling will be enabled by default for every flight inside this Campaign (NEW). You can disable labeling for a specific flight.

What code of the Russian Classification of Economic Activities (OKVED) do I specify in the settings of my campaign and banner?

Use the OKVED field to specify the code of the advertised product or service (it may be different from the main OKVED of the advertiser's company). Legal entities aren't required to specify an OKVED code.

It's not mandatory to fill in the OKVED code at the campaign level. At the banner level, it must be filled in for individuals and individual entrepreneurs. Foreign individuals need to specify the Russian OKVED.

The advertiser can have several advertised goods or services that different OKVED codes may apply to. If you have multiple codes, enter them in the appropriate field, separated by commas.

The state register supports OKVED codes of the following types:

XX.XX
XX.XX.X
XX.XX.XX

If you have an OKVED code of the XX type, add zeros to it: XX.00.

When adding a banner to the “Creative text data” field, do I need to enter the entire text on my creative? Or can I skip this field?

If labeling is enabled in the banner parameters, you need to fill out one of these fields:

Creative text data: The text shown on the banner.
Creative file link: A link to an image, HTML file, or video.
Creative image description: A textual description of the image.

I have an HTML banner, how do I enter the creative data?

You can automatically submit creative data, including for the HTML code field, to the state register. To learn more, see Submit creative data to the state register automatically.

How do I use macros to fill out the creative data?

In all preset templates, creative parameters are automatically submitted to the state register (if ad register is enabled for the banner). When adding banners with such a template, you'll see this icon next to the field for your creative: .

In this case, you don't have to fill in the fields in the Marking: creative data section.

For custom templates, you need to set up automatic creative data sending yourself. To learn how to do this, see Submit creative data to the state register automatically.

What do I specify in the “Target URL” field, and how is it different from the “Transition URL” field?

In the Target URL field, enter the landing page of the advertiser's website.

In the Transition URL field, enter the link required for the banner: it can be a link to the advertiser's website (as in the Target URL field) or a click link from a third-party system (Adriver or Weborama).

How do I enable labeling for a single banner if my campaign includes multiple banners?

Enable labeling and enter the contract at the campaign (flight) creation step. When adding the labeled banner, enable Submit data to state register. For the other banners, select Do not submit data to state register.

Why can't I see the section with labeling setup in the banner parameters?

For the section with the labeling settings to appear in the banner parameters, enable labeling in the parameters of your campaign (flight).

I copied a banner. Why is the token of the copied banner different from the source one?

The banners with the same creative (whether they have been created or copied) are assigned a new token. The token is always unique and is not inherited when copied.

Could I place ads without issuing a token in Adfox?

Yes, with Adfox, you can place ads without tokens (for example, when running test campaigns).

Labeling YAN units and other ad types

Do I need to label my custom promo campaigns (used for self-promotion)?

If your ad is subject to labeling according to the law “On advertising”, then you must submit the information about it to the Russian state register (even if you don't get monetary revenue for placing it). To learn how to submit information about ads for your custom products, see Transferring data to the Yandex advertising data operator (self-promotion).

You don't have to label ads for your custom products or services if they are distributed by advertisers, ad distributors, or ad system operators by sending ad materials via email or as messages to specific groups of users.

Do I need to label non-standard placement formats like promos, special projects, advertising articles, and publications?

Please note that only ads that are placed online are subject to labeling. To learn whether your placement format is an ad or not, consult your lawyers or seek clarification from the regulatory authority (Roskomnadzor).

Can I label an advertising article in Adfox?

Adfox enables you to label an article (if the article is an ad in its entirety and is subject to labeling), provided that the publisher places the article's text and renders the “Ad” label themselves.

Adfox can:

Enable transmission of data to the state register, and add information about contractors and the contract.
Submit data about the creative.
Issue a token for you.

Labeling articles in Adfox

Add a 1 × 1 placement in any section of your site.
Add your contractors and contract on the Ad register tab.
Create a campaign, enable labeling for it, and assign the campaign to the 1 × 1 placement that you created.
Add a tracking pixel. When adding the pixel, select the 1 × 1 banner type and the 1 × 1 template.
Set the banner parameters:
- The Transition URL parameter is required. If you only need statistics on impressions (without clicks), then in this field you can specify a link to your site's home page or the placed article.
- Under Creative data for ad register, add a link to the text file or a screenshot of the article:
  
  Prepare a file with the text of your article or take its screenshot.
  
  In the campaign settings, click Files and upload the file or screenshot in the relevant format.
  
  Copy the resulting link, add https: to it, and paste it in the Creative file link field.
Save the banner.
To add the token assigned to your article to a site page and collect impression statistics, issue an ad tag for the tracking pixel placement level. For this, in the banner settings for your campaign:
1. Go to the Placements tab.
2. Click Ad tag next to the 1 × 1 placement.
3. Copy the ad tag (it includes the ad loader code and ad unit code).
Paste the ad tag in the article's layout.

Measuring impressions and clicks

Follow all the steps from the previous instructions up to step 7.
To collect statistics on the article's impressions:
1. In your campaign, in the banner settings, go to the Placements tab.
2. Click Ad tag next to the 1 × 1 placement.
3. In the next window, copy the pixel's link from Simple links.
4. Add the link call to the article. Before doing this, read the requirements for adding Adfox links.
To collect the statistics on the number of clicks on active areas in your article (these are the buttons or links leading to the advertiser's website):
1. In your campaign, in the banner settings, go to the Placements tab.
2. Click Ad tag next to the 1 × 1 placement.
3. In the window that opens, under Simple links, click Get a click-through link, and agree to disable the impression spam protection.
  This link contains a token (if labeling is enabled in the banner parameters). When users click the link, they are redirected to the advertiser's site.
4. Add the link call to the article. Before doing this, read the requirements for adding Adfox links.

I use Adfox to place Yandex Advertising Network units in Zen (both with the direct campaigns and Yandex Advertising Network). Do I need to submit the data to the state register?

For your direct sales advertised through Adfox, you must enable data transfer to the state register. For units placed in the Yandex Advertising Network, you don't need to transmit anything else: Yandex will do it for you.

Getting a token

What is a token and what do I need it for?

A token is the unique ID of an ad (banner, video clip, or other ad type) that contains information about the end advertiser. The advertising data operator issues a token for each creative. All the ad-related data is assigned to the token. The token assigned by the Yandex advertising data operator is added to the click link when serving the banner. The process for assigning tokens of other advertising data operators to your advertising materials may be different.

Is the token automatically assigned to a creative when I create my campaign?

If the labeling via the Yandex advertising data operator is enabled in the banner settings (the option Submit data to state register), then when you save your banner in Adfox, the Yandex advertising data operator receives the data about the creative and generates a token. The token is assigned to the banner automatically.

How long does it take to assign a token?

The token is assigned when you save the banner.

How do I make sure that the banner has been assigned the Yandex advertising data operator's token?

If you launch a campaign and add a banner through Adfox with the option Submit data to state register, then the token is issued and added to the click link automatically. You don't need to do anything besides this, the token is assigned and added to the banner by default.

I enabled labeling and saved my banner, but I didn't see any message that the token got assigned to it. Can I see it somehow in the Adfox interface?

We are currently revising the Adfox interface to reflect assignment of the token. Follow our updates.

How do I look up the token assigned to a banner in the Adfox interface?

You can only look up the token after you save the banner. To do this, open the parameters of the banner that you saved and find the token under Ad register.

If the banner continues to be served within the same campaign after a reporting period closes, do I have to get a new token?

No, you don't have to do that.

Assigning a token to a banner

Can I see the token on the banner (creative)?

The token is not shown on the banner but you can copy it from the banner menu (if its display is enabled). To learn more, see Using the ad label and indicating the advertiser in Adfox banners.

Do I also have to add the token from the Adfox account to the click link?

You don't have to do this. The token is assigned to the banner automatically if submitting the data to the state register is enabled.

Why can't I see the token in the click link?

In the click link, the token is shown in the encoded format: the erid parameter isn't shown. The state register will decode the link and detect the creative's token.

How do I add a token to non-clickable banners?

To add a token to a non-clickable banner, enable the Show banner menu option in the banner settings. When the banner is served, the menu icon will be displayed in the upper right corner of it. When a user clicks this icon, the advertiser information and a link to the token appear (if ad register is enabled for the banner or a third-party token is specified).

Example of displaying the banner menu with a token

To learn more, see Using the ad label and indicating the advertiser in Adfox banners.

I received a token from a third-party advertising data operator. How do I add it to my banner parameters in Adfox?

Go to the parameters of the banner.
In the Submission to ad register field, select Do not submit creative data to state register.
Under Advertising label settings, enable the Show banner menu option and enter the value of the token from the third-party advertising data operator in the Third-party token field. The third-party token will only be displayed in the banner menu.

I need to add the banner token from Adfox to the click URL. Can I use the &erid=token parameter for this?

We recommend adding the token to the banner menu. To learn more, see Using the ad label and indicating the advertiser in Adfox banners.

Ad label and indication of the advertiser

Do I have to specify the end customer of the placement in the ad?

The Federal law “On Advertising” requires that you specify the advertiser in your ad or give a link to a resource where you can learn more about the advertiser.

Will the ad label show up if submitting data to the Unified Register of Online Advertising is disabled in the campaign settings?

Yes, you can enable the label on the banners with Do not submit data to state register selected in the labeling settings.

Exactly where and how will the ad label be positioned on the banner? I want to account for this label in my creative.

If the ad label is enabled in the banner settings, the label is rendered in the upper-left corner. The size of the “ad” label is 54 × 12 px with 4 px padding on the top and left. If a link to the advertiser's website is specified in the Domain field in the banner settings, the width of the link will be added to the label width.

I don't see a section with the ad label settings in the banner parameters. What do I do?

Open the banner template parameters:

Go to Settings → Banner type.
Find the desired banner type and open the templates added for it.
Click next to the desired template.

In the template parameters, enable Add an ad label setting. A section with the label settings should then appear in the banner parameters.

If you enabled the option in the template parameters but the section with the ad label settings didn't appear, contact Adfox support.

Impression statistics

What impression data is sent to the state register: data from the widget at the banner list level or data from reports?

The impression data from Adfox statistics reports is sent to the state register.

Do you send intermediate statistics to the state register?

No, we don't send intermediate statistics to the state register.

Submitting reports via the Yandex advertising data operator

Who do I contact if I have questions about my Partner Account?

If you have questions about working in the Partner Account, contact the Yandex advertising data operator's support: ya-ord-ask@yandex-team.ru.

When can I submit reports for the previous month?

You can submit reports for the previous month starting from the 4th day of the new month.

I'm the site owner, but the agency sets up ads in Adfox. Labeling on banners is enabled. In this case, who should generate and send reports to the state register through the Partner Account: me or the agency?

If you completely delegated ad setup to the agency, you don't need to do anything in the Partner Account.

Why is there no final contract number in the pre-filled file from Adfox?

Check whether you specified the contract number when you added the contract.

In the campaign parameters, I set more impressions than specified in the contract to make sure that I serve the required number of impressions. How do I deal with this discrepancy when submitting reports in the Partner Account? The number of actual impressions in the statistics is larger than the number that's specified in the documents.

The difference between the two numbers mustn't be more than 5%. If the difference is larger, the advertising data operator must inform the state register about it.

I'm starting a campaign that won't have any impressions. Will the statistics on it be sent to the state register?

You create the final report for sending to the state register by yourself. Only the data that you enter in the report is sent to the advertising data operator and to the state register.

Can I edit my data submitted to the state register after 30 days from the end of the reporting period?

Yes, you can upload a new report. In this case, the old report is no longer valid. The law doesn't set any deadline for the edits, but we recommend doing this in the shortest possible timeframe.

How do I view details about my placement's campaigns in the state register — through Gosuslugi, or some other way?

You can view the data about your advertising campaigns by logging in to your account in the Unified Register of Internet Advertising https://erir.grfc.ru with your verified Gosuslugi account.

Why is there no primary contract number in the file I downloaded from Adfox when submitting a report through the Partner account?

Check whether you specified the contract number when you added the contract.

Why can't I find any impressions for a labeled campaign in the Invoices section?

Make sure that you enabled labeling at the banner level. If labeling was disabled when the campaign was active, impressions won't show up under Invoices. To show impressions, enable labeling for the banner.

Can the invoice amount differ from the total amount for campaigns when submitting ad register reports through the Adfox interface?

The invoice amount can be higher than the total amount for Adfox campaigns if the publisher provided other services under the contract.