Frequently asked questions about labeling

Below are answers to frequently asked questions that may arise when labeling ads in Adfox.

You can find answers to general questions about amendments to the law “On Advertising” and the Yandex advertising data operator on the Yandex advertising data operator's site.

  1. Creating contractors and contracts
  2. Labeling campaigns and banners
  3. Labeling YAN units and other ad formats
  4. Getting a token
  5. Placing a token on a banner
  6. Ad label and advertiser info
  7. Submitting reports
  8. Impression statistics

Creating contractors and contracts

Can I disable the assistant's access to creating contractors and contracts on the Marking tab?

Yes, you can. To do this, go to the tab Users → Assistants → Parameters and enable the option Ad register. Restricting the management of contracts and contractors.

Do the participants of the advertising chain need to obtain mutual consent to submit each other's data to the state register? Should the consent be signed electronically or on paper?

Publishers need to get consent from their partners to submit their data. Discuss the format and type of such consent with your legal department or an external law consultant.

The details of which contract do I need to specify if there is a long chain of intermediaries (for example, 2−3 agencies) between the advertiser (client) and the contractor (site)?

To launch a campaign, be sure to enter information about the primary contract.

If you plan to submit ad register reports in the Adfox interface, you also need to specify information about the final contract. You can do it at any time: before, during, or after running the campaign.

I need to enter the details of the advertiser's original contract with the agency. Which role do I select for the contractor agency: “Provider” or “Customer and provider”?

For the advertising agency, select the Customer and provider role.

How do I determine the contract type: an intermediary contract or an ad distribution contract?

To determine the type of relationship under a specific contract, contact your lawyers.

How is the contract number assigned? Do I need to specify the details of a real advertising contract or can I add a fictitious number?

When creating a contract in Adfox, be sure to use the numbers of actually existing contracts.

I have several sites grouped under one placement (site) in Adfox. Do I need to split sites in Adfox when transmitting data about the site owners?

In the site parameters in Adfox, you must specify the actual owner of the site, the site's domain and its type. If you place campaigns or banners for different sites on the same placement (site), you must split them by owners: one site — one owner.

How do I unlink a contract from my campaign?

To unlink a contract from a campaign, select Do not submit data to state register in the Submission to ad register field in the campaign parameters.

I haven't signed a contract yet (or I haven't got any data about the original contract from the chain participants). Can I create a campaign and label it without creating any contract or contractors?

You can create an advertising campaign without labeling it. You can get a token and launch a labeled campaign only after you add your contractors and contract in Adfox and enable the option Submit data to state register.

Labeling campaigns and banners

Can I disable the assistant's access to labeling campaigns and banners?

No, the campaign and banner labeling settings are available to all assistants by default. You can't disable an assistant's visibility or deny them access to the settings.

I use both a Campaign (NEW) and flights. Will my flights inherit the labeling settings of my Campaign (NEW)?

No, you need to enable labeling manually for each flight. Labeling is disabled by default in the flight settings even if it's enabled in your Campaign (NEW).

What OKVED code do I specify in the settings of my campaign and banner?

In the Creative OKVEDs field, specify the OKVED code of the advertised product or service (it may differ from the main OKVED of the advertiser company). Legal entities may omit the OKVED code.

At the campaign level, specifying the OKVED code is optional. At the banner level, the OKVED code must be entered by individuals and individual entrepreneurs, foreign persons need to specify Russian OKVED codes.

The advertiser can have several advertised goods or services that different OKVED codes may apply to. If you have multiple codes, enter them in the appropriate field, separated by commas.

The state register supports OKVED codes of the following types:

  • XX.X
  • XX.XX
  • XX.XX.X
  • XX.XX.XX

If you have an XX-type OKVED code, add zeros to it: XX.00.

When adding a banner to the “Creative text data” field, do I need to enter the entire text on my creative? Or can I skip this field?
If labeling is enabled in the banner parameters, you need to fill out one of these fields:
  • Creative text data — The text shown on the banner.
  • Creative file link — A link to an image, HTML file, or video.
  • Creative image description — A textual description of the image.
How do I enter the creative data for an HTML banner?

You can submit creative data to the state register automatically, including for the HTML code field. To learn more, see Submit creative data to the state register automatically.

How do I use macros to fill out the creative data?
In all preset templates, creative parameters are automatically submitted to the state register (if ad register is enabled for the banner). When adding banners with such a template, you'll see this icon next to the field for your creative: . In this case, you don't have to fill in the fields in the Marking: creative data section.

For custom templates, you need to set up automatic creative data sending yourself. To learn how to do this, see Submit creative data to the state register automatically.

What do I specify in the Target URL field, and how is it different from the “Click-through URL” field?

In the Target URL field, enter the landing page of the advertiser's website.

In the Click-through URL field, enter the link required for the banner: it can be a link to the advertiser's website (as in the Target URL field) or a click link from a third-party system (Adriver or Weborama).

How do I enable labeling for a single banner if my campaign includes multiple banners?

Enable labeling and enter the contract at the campaign (flight) creation step. When adding the labeled banner, enable Submit data to state register. For the other banners, select Do not submit data to state register.

Why can't I see the section with labeling setup in the banner parameters?

For the section with the labeling settings to appear in the banner parameters, enable labeling in the parameters of your campaign (flight).

I copied a banner with active labeling. Why is labeling disabled for the copy?

Labeling is disabled for banner copies by default. If you need to enable labeling, you can do it manually.

Could I place ads without issuing a token in Adfox?

Yes, Adfox enables you to place ads without tokens (for example, when running test campaigns).

Labeling YAN units and other ad formats

Do I need to label my promo campaigns (self-advertising)?

If your ads are subject to labeling according to the law “On Advertising”, you must submit ad information to the state register (even if you don't get rewarded for placing ads). To learn how to transfer information about advertising your own products, see Labeling self-promotion.

Adfox generates monthly invoices with self-promotion statistics. Open one and click Submit to submit it.

You don't have to label ads of your products or services if the ads are distributed by advertisers, ad distributors, and ad system operators that send ad materials to specific email addresses or mailing lists.

Do I need to label non-standard placement formats like promos, special projects, advertising articles, and publications?

Please note that only ads that are placed online are subject to labeling. To learn whether your placement format is an ad or not, consult your lawyers or seek clarification from the regulatory authority (Roskomnadzor).

How do I label advertising articles?

You can label an advertising article in Adfox. To do this, register the creative in Adfox and add the ad labeling data to the article. To learn more, see Labeling ads without Adfox impressions.

How do I get tokens for ads placed on Telegram channels or blogging platforms?

You can register the creative and get a token for your ad via Adfox. To learn more, see Labeling ads without Adfox impressions.

I use Adfox to place Yandex Advertising Network ad units in Zen (both direct campaigns and YAN). Do I need to submit the data to the state register?

For your direct sales advertised through Adfox, you must enable data transfer to the state register. For ad units placed in the Yandex Advertising Network, you don't need to transmit anything else: Yandex will do it for you.

Getting a token

What is a token and what do I need it for?

A token is a unique ID of an ad (banner, video clip, or other ad type) that contains information about the end advertiser. The advertising data operator issues a token for each creative. All the ad-related data is assigned to the token. The token issued by the Yandex advertising data operator is added to the click link when the banner is served. Tokens issued by other advertising data operators may be placed on ads differently.

Is the token automatically assigned to a creative when I create my campaign?

If the labeling via the Yandex advertising data operator is enabled in the banner settings (the option Submit data to state register), then when you save your banner in Adfox, the Yandex advertising data operator receives the data about the creative and generates a token. The token is assigned to the banner automatically.

How long does it take to assign a token?

The token is assigned when the banner is saved.

How do I make sure that the token issued by the Yandex advertising data operator has been assigned to my banner?

If you launch a campaign and add a banner through Adfox with the option Submit data to state register, then the token is issued and added to the click link automatically. No need to do anything else: the token is assigned and added to the banner by default.

I enabled labeling and saved my banner, but I didn't see any message that the token got assigned to it. Is there any indicator to show this?

We are currently revising the Adfox interface to reflect assignment of the token. Follow our updates.

How do I look up the token assigned to a banner in the Adfox interface?

You can only look up the token after you save the banner. To do this, open the parameters of the banner that you saved and find the token under Ad register.

Do I need to issue a new token after the reporting period was closed, if my banner impressions continue in the same advertising campaign?

No, you don't have to do that.

Placing a token on a banner

Can I see the token on the banner (creative)?

The token won't be shown on the banner, but you can copy it from the advertising menu (if enabled). To learn more, see Ad label and banner menu in Adfox banners.

Do I also have to add the token from the Adfox account to the click link?

You don't have to do this. The token is assigned to the banner automatically if submitting the data to the state register is enabled.

Why can't I see the token in the click link?

When a banner includes a token (you enabled labeling or provided a third-party token), it is appended to the click link's erid parameter.

How do I add a token to non-clickable banners?

To add a token to a non-clickable banner, enable the Show banner menu option in the banner settings. When the banner is served, the menu icon  will be displayed in its upper-right corner. When a user clicks this icon, the advertiser's details and a token link appear (if ad labeling is enabled for the banner or a third-party token is specified).

Example of displaying the banner menu with a token

To learn more, see Ad label and banner menu in Adfox banners.

I received a token from a third-party advertising data operator. How do I add it to my banner parameters in Adfox?
  1. Go to the banner settings.
  2. Select Do not submit data to state register in the Submission to ad register field.
  3. Under Advertising Label Settings, select Show banner menu and, in the Third-party token field, enter the token value from a third-party advertising data operator. The third-party token will be shown in the ad menu.
I need to add the banner token from Adfox to the click-through URL. Can I use the &erid=token parameter for this?

We recommend that you only add the token to the ad menu. To learn more, see Ad label and banner menu in Adfox banners.

Ad label and advertiser info

Do I have to specify the end customer of the placement in the ad?

The Federal law “On Advertising” requires that you specify the advertiser in your ad or give a link to a resource where you can learn more about the advertiser.

Will the ad label show up if submitting data to the state register is disabled in the campaign settings?

Yes, you can enable the label on the banners with Do not submit data to state register selected in the labeling settings.

Exactly where and how will the ad label be positioned on the banner? I want to prepare space for this label in my creative.

If the ad label is enabled in the banner settings, the label is rendered in the upper-left corner. The size of the “Ad” label is 54 × 12 px with 4 px margins on the top and left. If a link to the advertiser's website is specified in the Domain field in the banner settings, the width of the link will be added to the label width.

I don't see a section with the ad label settings in the banner parameters. What do I do?

Open the banner template parameters:

  1. Go to Settings → Banner type.
  2. Find the desired banner type and open the templates added for it.
  3. Click next to the desired template.
In the template parameters, enable Add an Ad label setting. A section with the label settings should then appear in the banner parameters.

If you enabled the option in the template parameters but the section with the Ad label setting didn't appear, write to Adfox support.

Submitting reports

What reports can I submit via Adfox?

You can only submit invoices for campaigns for which ad creatives were registered in Adfox during setup.

What reports can I submit through the Yandex advertising data operator?

With the Yandex advertising data operator API, you can label any advertising materials.

If you label creative content using the Yandex advertising data operator API and launch campaigns with it in Adfox, be sure to only submit reports through the Yandex advertising data operator API.

How do I submit reports on a token received from a third-party advertising data operator?

Invoices, impression statistics, and placement information should be submitted to the advertising data operator the third-party token was received from and the creative content was registered with. You can't submit reports on third-party tokens using Adfox or the Partner account.

How do I submit a revenue invoice for another advertising chain participant that did not register any creative content?

You can submit a revenue invoice for another advertising chain participant (provided that this participant did not register any creatives and did not receive any tokens) to any advertising data operator or the Partner account. In addition to the revenue invoice issued by this participant, you also need to specify the details of the primary contract.

You can't submit the invoice in the Adfox interface.

Can the amount in the Report differ from the total amount for my campaigns when I submit labeling reports using the Adfox interface?
The amount in the Report can be greater than the total amount for Adfox campaigns if the publisher provided other services under their contract.

Impression statistics

What impression data is sent to the state register: data from the widget at the banner list level or data from reports?

The impression data from Adfox statistics reports is sent to the state register.

Do you send intermediate statistics to the state register?

No, we don't send intermediate statistics to the state register.

Contact support