How to register creative content in Adfox

When setting up an ad campaign in Adfox, you can simultaneously register creative content with the Yandex advertising data operator. Each creative is assigned a unique ID (token). It is added to a click link and banner menu (if it's enabled in the banner parameters).

In the following sections, you can learn more about specific aspects of registering certain types of ad creatives:

Important. If you register creative content with the Yandex advertising data operator in the Adfox interface, an ad register report must also be submitted in the Adfox interface.
  1. Step 1. Create contractors (advertising chain participants)
  2. Step 2. Specify information about the contract with the end advertiser
  3. Step 3. Add the ad register data to the site structure in Adfox
  4. Step 4. Add the ad register data to a campaign
  5. Step 5. Add information about a creative to a banner

Step 1. Create contractors (advertising chain participants)

  1. In the Adfox interface, go to Marking  → Counterparties.

  2. Create a contractor that will be an end advertiser:

    1. Click Create in the upper-right corner.

    2. Fill out the form that opens with information about the end advertiser, which is the customer whose products or services you'll be advertising on your resource.

      To learn how to label ads of your own products and services, see Labeling self-promotion.

    3. Click Create.

  3. Create a contractor to be a party under the contract with the end advertiser:

    • If you signed the contract directly with the advertiser, enter your data.
    • If there's an intermediary (agency) in the advertising chain, specify the details of the agency that the end advertiser signed the contract with.
  4. Create the site owner contractor whose resource you'll place ads on (if they weren't added as a contractor before).

Once the changes have been saved, the contractors are assigned IDs in the Yandex advertising data operator.

Note. If you create multiple contractors with the same TIN, make sure they have different roles. You can also create a single contractor with a dual role: Customer and provider.

Step 2. Specify information about the contract with the end advertiser

  1. Go to Marking → Contracts.
  2. Click Create in the upper-right corner.

  3. In Contract type, select one of the options:

    • Contract
    • Additional agreement
    • Intermediary contract

    If you select the Intermediary contract type, make sure to fill in the Intermediary function field.

  4. Enter the details of the contract with the end advertiser. This contract can be concluded both directly with you and with an agency (intermediary). In the latter event, specify the details of the contract between the agency and the end advertiser.
  5. In Contract role, select one of the options:
    • Agreement between the Publisher and the Advertiser if the advertiser and the site owner (publisher) have a direct contract that doesn't involve intermediaries.

    • Select Agreement between the Advertiser and the Performer if the advertiser has a contract with an agency (provider) that ordered placement from the site owner (publisher).

  6. Click Create. Once the changes are saved, the contract is assigned an ID in the Yandex advertising data operator.

If you plan to submit ad register reports in the Adfox interface, you must also specify data about the final contract if there are agencies among advertising chain participants. You can do this at any time: before running a campaign, while it's running, or when submitting reports. Read more in How to submit an ad register report in Adfox.

If you need to change a contract or sign an additional agreement in an active advertising campaign for a new reporting period, create a new campaign. Linking a new contract to the current campaign will change the information about the contract over the entire period.

Step 3. Add the ad register data to the site structure in Adfox

Important. This step is mandatory if:
  1. Go to the Sites tab and click + Add or open the settings for an existing site.
  2. Select Transfer the site to the ERIR. This opens the Marking section.

  3. Fill in the fields:

    • Placement type: Site, app, or information system.
    • Name: Name of the site to be added to the ad register.
    • Site URL: Site or video resource domain, blog URL, or URL for downloading an app that starts with http:// or https://.
    • Contractor: Contractor (domain, video resource, blog, or app owner) that you added in the Marking tab earlier.
  4. If you're adding a new site, fill in the Main section and proceed to adding sections and placements.

Step 4. Add the ad register data to a campaign

  1. Create an ad campaign by following the instructions or open the parameters of a created campaign.
  2. Under Settings for Russian ad register, in the Submission to ad register field, select Submit data to state register.

  3. Do the following in the additional fields that open:

    • If the campaign was created as part of a direct contract between the advertiser and the placement owner that doesn't involve intermediaries, specify the [Direct] contract in the Agreement between the Advertiser and the Performer field.

    • If your advertising chain involves intermediaries, fill in the following two fields:

      • In Agreement between the Advertiser and the Performer, specify the [Primary] contract.
      • In Agreement between the Publisher and the Customer (Intermediary), enter the [Final] contract.
    • In the Campaign type field, enter the payment model: CPM, CPC, CPA, or other.

    • You can skip the Creative OKVEDs field at the ad campaign level.

      In the Creative OKVEDs field, you can specify the OKVED code for the products or services to be advertised. If there are multiple codes, specify them as a comma-separated list.

      The state register supports OKVED codes of the following types:

      • XX.X
      • XX.XX
      • XX.XX.X
      • XX.XX.XX

      If you have an XX-type OKVED code, add zeros to it: XX.00.

    By default, labeling is disabled in the flight settings. You need to enable labeling manually for each flight. New banners inherit their labeling settings from the associated flight.
    Attention. If you're editing a created campaign, set the ad register settings for the previously added flights and banners manually.
  4. Save your changes.
If you created a new campaign, the Placement tab opens. Place your campaign on a site or placement.

Step 5. Add information about a creative to a banner

  1. Open the banner parameters: go to the Banners tab in the ad campaign parameters, find the desired banner, and click .
  2. If necessary, add the “Ad” or “Social ad” label and the banner menu.
    Note. If the banner is non-clickable (the Click-through URL field is empty) and has not been added to the ad register, you can enable the banner menu to make the token available when serving the banner.
  3. Under Settings for Russian ad register, check and fill in the following fields:
    • Submission to ad register: If the creative content needs to be added to the ad register, select Submit data to state register. Once you add the banner, information about the creative content is transferred to the state register via the Yandex advertising data operator.
      Note. If the banner doesn't need to be added to the ad register, select Do not submit data to state register.
    • Description: General description of the advertised products or services.
    • Ad distribution type: Format of the creative (such as banner, Text & Image ad, video ad).
    • Target URL: Link to the advertiser site.

    • OKVED: OKVED codes of the advertised product or service. By default, OKVED codes are inherited from the campaign settings, but you can change them. If there are multiple codes, specify them as a comma-separated list.

      The OKVED code must be entered by individuals and individual entrepreneurs. Foreign persons need to enter Russian OKVED codes.

      Legal entities can omit the OKVED code by leaving the field empty.

  4. Make sure data submission to the Russian state register (ERIR) is enabled for creative content:
    • If there is the  icon next to the field for your creative, this means the data about this creative will be automatically submitted to the ERIR. In this case, you don't have to fill in the fields in the Marking: creative data section.

      Automatic data submission to the ERIR is enabled by default for all banner preset templates. If there is no  icon next to a parameter where the value is creative content that must be submitted to the state register, open the template settings and enable usage in the ad register for it.

      How to enable automatic data submission to the state register
      1. Open the template parameters.
      2. In the line with the variable responsible for the creative file, select a value for the Marking parameter:
        • Use as URL: If you upload a file (image or video) to this variable.
        • Use as text data: If the variable contains text (banner title or text). For the HTML code variable, also select the Use as text data value.
        Note. Don't enable data submission to the state register for the Click-through URL variable.
      3. Click Change at the bottom of the page.

      You can set up data submission to the state register yourself for custom templates.

      To disable data submission to the state register for a specific banner, click the  icon to turn it gray ().

    • If there is no automatic data submission in the template or data submission to the state register is disabled in the template parameters (), enter the creative data manually. Under Creative data, be sure to fill out one of the following fields:
      • Creative text data: Enter text data for the creative content. If there's a lot of data, add an additional row.
      • Creative file link: Add a link to a sample creative and provide its description in the Creative image description field.
  5. Save your changes.

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