Monetization in apps
In-app monetization is carried out using the Mobile mediation Yandex Advertising Network tool. You can serve in-app ads that are bought by the Yandex Advertising Network through a public auction. For more information about how mobile mediation works, see the Yandex Advertising Network Help.
To enable the monetization of mobile advertising, contact support and make sure the following three modules are activated in your account:
- Mobile advertising: Enables auctions for mobile ads.
- Advertising in mobile apps: Adds predefined types of banners to create placements for in-app ads.
- Mobile mediation: Enables the platform to hold auctions among monetizers, including external ones.
