Yandex Advertising Network First Look in Adfox β

Note. Yandex Advertising Network First Look is an additional feature for partners who have direct sales of the Guarantee type. To enable it, fill out the form.

Enabling Yandex Advertising Network First Look lets publishers increase revenue by granting the Yandex Advertising Network the right to buy impressions at the same level as campaigns of the Guarantee type.

The publisher, at the account or placement level, sets the minimum (threshold) CPMV value below which the Yandex Advertising Network can't buy an impression.

Yandex Advertising Network ads with the First Look option enabled will be displayed if their CPMV exceeds the specified CPMV threshold. Otherwise, ads for Guarantee campaigns will be displayed.

Using Yandex Advertising Network First Look lets you:
  • Increase total monetization revenue.
  • Get payments under your current agreement with the Yandex Advertising Network.
  • Ensure a high inventory fill rate.
  • Increase your placements' CPMV.
  • Enable/disable Yandex Advertising Network First Look on your own and flexibly manage threshold settings at the account and placement levels.
Restriction. Yandex Advertising Network First Look is available for Guarantee campaigns with session impressions and the % of traffic rotation method.

Enabling Yandex Advertising Network First Look

You can set up Yandex Advertising Network First Look at the account and placement levels.

At the account level
  1. Go to Monetization → Summary and select Enable impression.
  2. Select the Yandex Advertising Network First Look setup type:
    • Total per account: Yandex Advertising Network First Look will be enabled on all current and new placements with Yandex Advertising Network blocks. For this type of setup, specify the Minimum CPMV threshold, that is, the cost limit for 1000 viewable impressions. You can redefine this parameter in the placement monetization settings to flexibly manage the auction thresholds at the entire account and individual placement levels.
    • At the placement level: Yandex Advertising Network First Look is enabled in the placement monetization settings.
  3. Click Save.
At the platform level
  1. Go to Sites → Section → Placement and open the appropriate placement's Monetization settings.
  2. Select Enable impression and set the Minimum CPMV threshold.
  3. Click Save.

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