Quick start

A new Adfox account is created automatically when you register in the Yandex Advertising Network and accept the service's single electronic offer.

If you don't have a Yandex Advertising Network account

1. Log in with Yandex ID or register.

2. On the Adfox home page, click Join.
3. Fill out the application and click Send application. You get access to the Yandex Advertising Network and Adfox interface.

After registering your account, you get administrator access. The administrator has the full set of rights to manage account settings. They can also create users and manage their access rights.

You can access Adfox the following ways:

• Log in to your Adfox account.
• Log in to your Yandex Advertising Network account and select Adfox in the left menu.

You can use a banner type to mark up placements on your website, in a video player, or in an app. For example: Fullscreen, 240 × 400, 300 × 600, stretching banner, pre-roll. Each banner type contains a set of templates which determine the appearance and functionality of an ad creative.

You can add your own banner types if you plan to place ads on a website (including mobile versions). For other cases, banner types and templates are already set.

A site in Adfox is a resource where ads are placed. It can be a regular or mobile website, a mobile app, or a video resource.

Each site (website, app, video resource) is divided into sections and placements. A site section is a part of a site that's logically distinct in terms of topic, method of selling banner placements, subdomain, or any other characteristic. A placement is the direct ad placement on the site.

How to add a site, sections, and placements

1. Go to the Sites tab and click + Add.
2. Enter the site's name in this tab. The name must be unique within your account.
3. If the creatives to be placed on the site must be added to the ad register and you want to submit data about them via the Yandex advertising data operator, fill in the fields under Marking:

   • Name: Name of the site to be added to the ad register.
   • URL: Site or video resource domain, blog URL, or URL for downloading an app.
   • Placement type: Site, app, or information system.
   • Contractor: Select a contractor (site owner) from those you added earlier in the Marking tab.
4. Click Add.
5. After the site is added, the Sections tab opens. If necessary, specify page templates that describe the range of URLs included in this section: you can list all the appropriate URLs or use templates. Standard is a default template type, so the * symbol can stand for any set of characters. You can also use URL templates with posix.2 regular expressions. Afterwards, click Add.
6. The Placements tab opens. Create a placement where you plan to place your campaign.

   In the name of the placement, we recommend specifying the banner type and position on the site, for example: "300 × 300, top", "240 × 400, middle right". This makes it easier to find the right placement in the interface.

   Specify the banner type and location. For example, the 300 × 300 banner type and the <top> position. Click Add.

An advertiser is a user who can access statistics of campaigns that they are indicated as the advertiser for. An account administrator can also allow an advertiser to add, edit, or delete banners in their campaign.

If you are not planning to grant other users access to statistics, you can select a pre-installed advertiser in the campaign settings.

How to create an advertiser

1. Go to the Users → Participants → Advertisers and click + Create new.
2. Enter the advertiser's login and email address. The advertiser will be sent an email with a link to register in Adfox.

   Note. You can only use Latin letters, numbers, dashes, underscores, and periods to create a login. The login must contain from 1 to 32 characters and be unique within the Adfox system. If you enter an existing username, a warning appears.

1. Go to the Campaigns tab and click + Add.
2. Specify the advertiser created earlier, the campaign type, and the impression count method.
3. Select what data to submit to the ad register:

   • Submit data to state register: If you want to get a token and transfer data to the Russian state register through the Yandex advertising operator.
   • Do not submit data to state register: If at least one of the following conditions is met:

     • You don't have a direct contract for placing ads with contractors.
     • Ads will be displayed outside of Russia.
     • You place a token in a creative on your own and transfer data to the Russian state register via a different advertising data operator.
4. After the campaign is added, the Placement tab opens. Place the campaign on the previously created site.

A banner is an advertising creative.

How to add banners

1. In the created campaign, go to the Banners tab and click + Add.
2. Select the banner type that you specified when creating the placement.
3. Select a template for your creative, such as Banner Image [context].
4. Configure the banner settings. To learn more about the settings and requirements for creatives, see Banner requirements.
5. If you chose to Submit data to state register at the campaign level, add the creative data in the Settings for Russian ad register section. For more information, see Transferring data to the Yandex advertising data operator and getting a token.
6. Click Add.

Now the advertising creatives are displayed on your site. Detailed information about ad requests, impressions, and clicks can be found in the Reports tab.

To learn more about monetization, see Monetization in Adfox.