Add banners

1. Open the Campaigns tab in the main menu.
2. Select the campaign where you want to add the banner from the list (or add a new campaign).
3. Go to the Banners tab at the campaign and click Add.
4. Select a banner type. The banner type determines which placement the banner can be displayed on.

   Restriction. If the campaign where you add the banner uses the impression count method Impression (IMS), Viewable impression (IMS), or Viewable impression, Yandex (IMS), then when you add a banner, you'll see only “IMS”  templates in the banner type and template list.
5. Select what the banner will contain, in other words, the template. On the Settings tab, fill out:

   Field	Description
   Name	Enter any banner name. If you leave this box empty, the banner is assigned a number.
   Priority	A number that determines the banner's priority among all banners in the campaign. The higher the priority, the more often the banner is displayed compared to other banners in this campaign.
   Banner type and Template	Unchangeable parameters that are defined at the previous stages of adding the banner.
   Status	Active: The banner is ready to be displayed. Paused. completed: The banner isn't displayed.
   Disabled on new placements	Enabled by default. After you create a banner, if you create a new placement where this banner can be placed, the new placement is disabled. If you disable the option when creating a banner, banner placement is automatically enabled on all new sites.
   Events enabled	This is used to get direct links to events for measurement in a third-party system. You need to activate the Events enabled option and go to the page where you can get an ad tag at the banner level. To do that, open the Placements tab for the banner and click . In the window that opens, there are links to events from 1 to 30 that you need to copy and send to a third-party system for installation.
   Enable tag	Enable or disable tag substitution for click links. This setting has a higher priority for the banner than for the campaign.
   Contents	The Contents block parameters change depending on the template used. To specify banner parameters correctly, check the specific requirements for the banner type that you want to add. When you install links to tracking pixels, we recommend that you use the %random% macro to randomize links.
   Start time	By default, the current date is set. Unless you change it, banner impressions start immediately after you add the banners.
   Impressions in total, day, hour	Impressions in total: Determines the maximum number of banner impressions. If the campaign has an even distribution, set the end date for the banner. When the number of impressions is more than the number in Impressions in total, the banner status is set to completed, and the banner is no longer displayed. Impressions in day: Determines the maximum number of impressions per day. When the number of today's impressions is more than the number here, serving banners is suspended until the next day. Impressions in hour: This parameter is similar to the previous one. When the number of impressions from the beginning of the hour is more than this number, the rest is postponed until the next hour.
   Clicks total, per day, per hour	Clicks total: The maximum number of banner clicks. If the campaign has an even distribution, set the end date for the banner. When the number of clicks is more than the number in Clicks total, the banner status is set to completed, and the banner is no longer displayed. Clicks per day: The maximum number of banner clicks per day. When the number of today's clicks is more than the number here, serving banners is suspended until the next day. Clicks per hour: The maximum number of allowed banner clicks per hour. When the number of clicks from the beginning of the hour is more than this number, serving banners is postponed until the next hour.
   Advertising label settings	In the Ad label list, select “Ad” or “Social ad”, and the label will be added to the banner. If the creative's design already includes the label, you can keep “Disabled” in the drop-down list. In the Domain field, specify the advertiser domain, and it will be added to the label: Advertising | example.com or Social advertising | example.com (only if you select “Advertising” or “Social advertising” in the drop-down list).
   Settings for Russian ad register	The section is only available if the Submit data to state register procedure is selected in the campaign settings. Fill in the fields in this section to register the creative in the Yandex advertising data operator. The creative is assigned a token automatically. Note. If a specific banner doesn't need to be added to the ad register, select Do not submit data to state register.

   Field	Description
   Name	Enter any banner name. If you leave this box empty, the banner is assigned a number.
   Priority	A number that determines the banner's priority among all banners in the campaign. The higher the priority, the more often the banner is displayed compared to other banners in this campaign.
   Banner type and Template	Unchangeable parameters that are defined at the previous stages of adding the banner.
   Status	Active: The banner is ready to be displayed. Paused. completed: The banner isn't displayed.
   Disabled on new placements	Enabled by default. After you create a banner, if you create a new placement where this banner can be placed, the new placement is disabled. If you disable the option when creating a banner, banner placement is automatically enabled on all new sites.
   Events enabled	This is used to get direct links to events for measurement in a third-party system. You need to activate the Events enabled option and go to the page where you can get an ad tag at the banner level. To do that, open the Placements tab for the banner and click . In the window that opens, there are links to events from 1 to 30 that you need to copy and send to a third-party system for installation.
   Enable tag	Enable or disable tag substitution for click links. This setting has a higher priority for the banner than for the campaign.
   Contents	The Contents block parameters change depending on the template used. To specify banner parameters correctly, check the specific requirements for the banner type that you want to add. When you install links to tracking pixels, we recommend that you use the %random% macro to randomize links.
   Start time	By default, the current date is set. Unless you change it, banner impressions start immediately after you add the banners.
   Impressions in total, day, hour	Impressions in total: Determines the maximum number of banner impressions. If the campaign has an even distribution, set the end date for the banner. When the number of impressions is more than the number in Impressions in total, the banner status is set to completed, and the banner is no longer displayed. Impressions in day: Determines the maximum number of impressions per day. When the number of today's impressions is more than the number here, serving banners is suspended until the next day. Impressions in hour: This parameter is similar to the previous one. When the number of impressions from the beginning of the hour is more than this number, the rest is postponed until the next hour.
   Clicks total, per day, per hour	Clicks total: The maximum number of banner clicks. If the campaign has an even distribution, set the end date for the banner. When the number of clicks is more than the number in Clicks total, the banner status is set to completed, and the banner is no longer displayed. Clicks per day: The maximum number of banner clicks per day. When the number of today's clicks is more than the number here, serving banners is suspended until the next day. Clicks per hour: The maximum number of allowed banner clicks per hour. When the number of clicks from the beginning of the hour is more than this number, serving banners is postponed until the next hour.
   Advertising label settings	In the Ad label list, select “Ad” or “Social ad”, and the label will be added to the banner. If the creative's design already includes the label, you can keep “Disabled” in the drop-down list. In the Domain field, specify the advertiser domain, and it will be added to the label: Advertising | example.com or Social advertising | example.com (only if you select “Advertising” or “Social advertising” in the drop-down list).
   Settings for Russian ad register	The section is only available if the Submit data to state register procedure is selected in the campaign settings. Fill in the fields in this section to register the creative in the Yandex advertising data operator. The creative is assigned a token automatically. Note. If a specific banner doesn't need to be added to the ad register, select Do not submit data to state register.

Place a banner

If you just added a banner, Adfox automatically opens the banner placement tab. Here, you can select the placements where you want to serve the banner.

If the placement tab doesn't open automatically, it means that you don't have suitable banner placements on the sites hosting your campaign. Check the campaign placement or add a placement of the appropriate type for your new banner. Then, go back to banner placement.

Adfox shows you only the suitable placement types. By default, they're all selected for placement. Select only the ones that you want and click Change.

What should I do if the banner placement tab is empty?

Let's say you added a placement for your banner, and it's of a suitable type, but you can't manage banners in the Banners → Placements → Sites in management tab because it's empty. This may happen because you didn't place the campaign on the necessary site, or anywhere at all, or in the section where you added the placement.

To fix this, go up a level higher to the Campaigns → Placement tab and set up the campaign placement there. Then, return to the banner placement.