Add banners

After creating a campaign, go to Banners and click Create. A form for adding a banner opens.

Step 1. Choose the banner format, type, and template

1. Under Format, select the appropriate banner format:

   • Display Advertising and Video Advertising are used for desktop placements.

     Select a banner type group: Own or Predefined.

     

   • Mobile Advertising App and Video Advertising App are used for apps with the integrated Yandex Mobile Ads SDK.

   • AMP type is used for placements with the AMP (Accelerated Mobile Pages) technology.

   • Tracking pixel is used to collect statistics on banner impressions and clicks via third-party advertising systems or for the internal Adfox analytics.

2. Choose a template for the banner type.

   Alert

   In a campaign with the impression count methods Impression (IMS), Viewable Impression (IMS), and Viewable impression, Yandex (IMS), you can only add banners with templates that have “IMS”  in their names.

You can read more in Banner types and templates.

Step 2. Configure the general settings

Field	Description
Name	Enter a name for your banner. If you leave this box empty, the banner is assigned a number.
Priority	A numeric value that determines the banner's priority. It affects the banner's impression rate as compared to other banners within the campaign — the higher the value, the higher the banner's priority.
Status	Select a banner status: active: Banner is ready to be served. Paused: Banner impressions have been temporarily stopped. Completed: Banner won't generate impressions.
Disabled on new placements	This option is enabled by default. After you create the banner, it isn't automatically served on: Newly-created placements within the site or section where the campaign is running. Placements enabled in the campaign placement settings after the banner is created. If you disable this option, the banner will be shown on all placements where the campaign is running.
Targeting Profile	The default value is Not redefined. You can select a previously created targeting profile from the drop-down list. To add a new profile, follow the guide.

Step 3. Define the banner content

This field has different parameters depending on the template. When configuring a banner, check the requirements for the type you selected.

If you are adding a banner with text, use any languages and characters, including emojis. Adfox will render them on the banner in the required format.

When you install links to tracking pixels, we recommend that you use the %random% macro to randomize links.

Step 4. Specify delivery settings for impressions and clicks

Enter settings in the appropriate fields

Field	Description
Impressions	Total impressions: Maximum number of banner impressions. If the campaign has evenly distributed traffic, set the end date for impressions on this banner. When the number of impressions reaches the limit, the banner status changes to Completed and the banner is no longer served. Impressions per day: Maximum number of impressions per day. When the number of impressions served since the beginning of the day reaches the limit, all impressions stop until the next day. Impressions per hour: Maximum number of impressions per hour. When the number of impressions since the beginning of the hour reaches the limit, all impressions stop until the next hour.
Clicks	Total clicks: Maximum number of banner clicks. If the campaign has evenly distributed traffic, set the end date for impressions on this banner. When the number of clicks reaches the limit, the banner status changes to Completed and the banner is no longer served. Clicks per day: Maximum number of banner clicks per day. When the number of clicks since the beginning of the day reaches the limit, all impressions stop until the next day. Clicks per hour: Maximum number of banner clicks per hour. When the number of clicks since the beginning of the hour reaches the limit, all impressions stop until the next hour.
Banner display period	Date and time of when the banner starts and stops running. The default start date is the current date. If you don't change it, banners will start being served immediately after you add them.

Step 5. Configure the banner menu and labeling

1. Set up the banner menu:

   • In the Ad label list, select Advertising or Social advertising to label the banner. If your ad creative already contains a label, you can leave the Disable value in the drop-down list.
   • In the Domain field, enter the advertiser's domain to add it to the label: “Advertising | example.com” or “Social advertising | example.com” (only if the label is enabled).
   • To display the advertiser information in the banner, enable the Show banner menu option. The banner menu is the icon. Clicking it will make the information about the advertiser appear. If the text is too long, it may be cropped and partially replaced with an ellipsis. Users can view and copy all the information by triple-clicking it.

2. The labeling section is only available if you've selected Submit data to state register as a labeling procedure in the campaign settings. Follow the guide to fill in the fields in this section to register the creative with the Yandex advertising data operator. The creative is assigned a token automatically.

   If you received a token from a third-party advertising data operator, enter it in the Third-party token field.

   Note

   If the banner isn't to be added to the ad register, select Do not submit data to state register.

Step 6. Place your banner

Under Placements, use the list to select a site, section, or placement for running your banner.

If the Placements section is empty

Let's say you've added a placement for your banner. It has the right type, but you still can't see it under Placements. That could happen if your campaign isn't placed:

• On the right site.
• In the section where you added the placement.
• Anywhere at all.

To fix this, set up the campaign placement first, and then go back to placing the banner.

To learn more, see Banner placement.

You can see the list of banners added to the campaign in the Banners tab. To learn more, see Banner list.

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