Main report types

The main report types, except for reports on advertisers and reconciliation reports, are available at the account and campaign level.

The main report types are described below.

Campaign
The campaign report is a list of campaigns/flights active during the selected period and their IDs. The CTR and the number of banner loads, impressions, and clicks are shown for every campaign.
Day
The report by day shows the number of banner ad responses, ad requests, impressions, and clicks for each day of the reporting period.
Event
The report by event is a list with event numbers and their quantity in the reporting period.
Time of day
This report shows the number of banner ad responses, ad requests, impressions, and clicks for each hour.
Day of the week
This report includes the same graph and table as the report by time of day, but it shows data for each day of the week.
Site
The site report provides a list of sites that take part in active campaigns during the specified period, the number of banner ad requests, impressions, clicks, CTR, and ad requests for each site.
Advertiser
The report contains data on banner ad requests, impressions, and clicks by advertiser. The report is only available at the account level.
Assistant/campaign reconciliation check
The reconciliation check report is a list of assistants and their corresponding campaigns/flights with data on banner ad responses, impressions, and clicks. It shows the total number of impressions and clicks. The report is only available at the account level.
By campaigns including “IMS”

The report lets you view detailed statistics on valid and filtered out clicks and impressions at the campaign level.

The data on IMS metrics is collected if the account has at least one active campaign with an “IMS”  template, regardless of the impression count method selected.

  • Events that have been verified by the anti-fraud system and counted as valid are displayed in the columns:
    • Viewable ad impressions (IMS).
    • Non-viewable ad impressions (IMS).
    • Undetermined ad impressions (IMS).
    • Filtered impressions (IMS).
    • Clicks (IMS).
  • Events that were counted by the anti-fraud system as GIVT (General Invalid Traffic) after verification are displayed in the columns:
    • Filtered impressions (IMS), GIVT.
    • Filtered viewable ad impressions (IMS), GIVT.
    • Filtered clicks (IMS), GIVT.
  • Events that were counted by the anti-fraud system as SIVT (Sophisticated Invalid Traffic) after verification are displayed in the columns:
    • Filtered impressions (IMS), SIVT.
    • Filtered viewable ad impressions (IMS), SIVT.
    • Filtered clicks (IMS), SIVT.

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