Main report types

The main report types, except for reports on advertisers and reconciliation reports, are available at the account and ad campaign level.

The main report types are described below.

By campaign

: The campaign report lists the campaigns or flights active during the selected period, along with their IDs. The CTR and the number of banner downloads, impressions, and click-throughs are shown for every campaign.

By day

: The report by day shows the number of banner ad responses, ad requests, impressions, and click-throughs for each day of the reporting period.

By event

: The report by event is a list with event numbers and their quantity in the reporting period.

By time of day

: This report shows the number of banner ad responses, ad requests, impressions, and click-throughs for each hour.

By day of the week

: This report includes the same graph and table as the report by time of day, but it shows data for each day of the week.

By site

: The site report provides a list of sites that take part in active ad campaigns during the specified period, the number of banner ad requests, impressions, click-throughs, CTR, and ad requests for each site.

By advertiser

: The report contains data on banner ad requests, impressions, and click-throughs by advertiser. Reports are available only at the account level.

By assistant/ad campaign reconciliation check

: The reconciliation check report is a list of assistants and their corresponding campaigns or flights with data on banner ad responses, impressions, and clicks. It shows the total number of impressions and click-throughs. Reports are available only at the account level.

By ad campaign including “IMS”

The report lets you view detailed statistics on valid and filtered out clicks and impressions at the campaign level.

Data on IMS indicators is collected if the account has at least one active campaign using a template labeled “IMS” , regardless of the selected method for counting impressions.

Events that have been verified by the anti-fraud system and counted as valid are displayed in the columns:
- Viewable Ad Impression
- Non-viewable ad impressions (IMS)
- Undetermined ad impressions (IMS)
- Filtered impressions (IMS)
- Clicks (IMS)
Events that were counted by the anti-fraud system as GIVT (General Invalid Traffic) after verification are displayed in the columns:
- Filtered impressions (IMS), GIVT
- Filtered viewable impressions (IMS), GIVT
- Filtered clicks (IMS), GIVT
Events that were counted by the anti-fraud system as SIVT (Sophisticated Invalid Traffic) after verification are displayed in the columns:
- Filtered impressions (IMS), SIVT
- Filtered viewable impressions (IMS), SIVT
- Filtered clicks (IMS), SIVT