Adfox reports contain information about downloads, impressions, clicks, and CTR in real time and for a selected period of time. You can view reports for the past 3 years.

  1. Report types
  2. Create a report
  3. View a report
  4. Save a report
  5. Widgets

Report types

All available reports are grouped into categories:

Audience indicators
Monetization revenue
  • By monetizer.
  • By site and monetizer.
  • By site, placement, and monetizer.
  • YAN by site, section, ad unit and placement.
Read more about reports in the Monetization revenue section.

Administrator and assistant user types can create their own reports based on the available ones as well as new ones.

Create a report

You can create reports at various levels.

You can use account-level reports to view summary data on campaigns, advertisers, monetizers, and other parameters.
To create a report:
  1. Go to the Reports tab in the main menu.
  2. In the window that opens, select the necessary report from the list of available ones on the left.
    Tip. To find a report faster, start typing its name in the search bar or select the necessary report group from the list.
  3. Open the calendar in the upper-right corner of the screen. Set a time period and click Apply.
  4. Click Run in the upper-right corner of the screen. A data chart and table are displayed below on the page.

You can request no more than 3 reports at a time for all users of the same account.

View a report

The report is available as a chart and a table.

To enlarge the viewing area, collapse the report list on the left. To do this, click the icon above the report list.

The chart can be a line, column, or pie chart. You can switch the chart view using the buttons above the graph.

To view the exact value of a metric, hover over it. A box with the metric name and value appears on the chart.

Line and column charts

A line chart is convenient for monitoring how metrics change over time (for example, in reports by day or time of day). A column chart is useful if you want to compare metrics in different groups (for example, in a banner report).

Groups are on the horizontal axis of the chart. To remove a group from the chart, hide it in the group list on the right.

The metric values are on the vertical axis. By default, only one metric is displayed on the graph when it's built. You can enable or disable metric display in the list above the chart.

If several indicators are displayed on the chart at the same time, we recommend that you enable the legend. To do this, click the icon in the upper-right corner of the chart.

Pie chart
The pie chart shows the percentage of groups. This is useful, for example, in reports by device type or geography.

Save a report

To save a report, use the following functions:

  • : To save the report on your computer in XLSX or CSV format.
  • : To copy a link to the report (the report will only be available to authorized Adfox users).


You can create widgets based on reports on the Dashboard tab. A widgets contains statistics for a short period of time, such as a day, the last three days, or a week. You can flexibly manage data: change views or change the set of metrics to be shown on the chart without refreshing the page. To learn more about widgets, see Dashboard.

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