Reports
Adfox reports contain information about downloads, impressions, clicks, and CTR in real time and for a selected period of time. You can view reports for the past 3 years.
Report types
All available reports are grouped into categories:
- By monetizer.
- By site and monetizer.
- By site, placement, and monetizer.
- YAN by site, section, ad unit and placement.
- Google inventory without refunds.
Administrator and assistant user types can create their own reports based on the available ones as well as new ones.
Create a report
You can create reports at various levels.
- Go to the Reports tab in the main menu.
- In the window that opens, select the necessary report from the list of available ones on the left.Tip. To find a report faster, start typing its name in the search bar or select the necessary report group from the list.
- Open the calendar in the upper-right corner of the screen. Set a time period and click Apply.
- Click Run in the upper-right corner of the screen. A data chart and table are displayed below on the page.
- Click the
Reports icon next to the campaign name.
- In the window that opens, select the necessary report from the list of available ones on the left.Tip. To find a report faster, start typing its name in the search bar or select the necessary report group from the list.
- Open the calendar in the upper-right corner of the screen. Set a time period and click Apply.
- Click Run in the upper-right corner of the screen. A data chart and table are displayed below on the page.
To build a report:
- Click theReports icon next to the campaign name.
- In the window that opens, select By section or By placement from the list of available reports on the left.
- Open the calendar in the upper-right corner of the screen. Set a time period and click Apply.
- Click Run in the upper-right corner of the screen. A data chart and table are displayed below on the page.
You can request no more than 3 reports at a time for all users of the same account.
View a report
The report is available as a chart and a table.
To enlarge the viewing area, collapse the report list on the left. To do this, click the 
icon above the report list.
The chart can be a line, column, or pie chart. You can switch the chart view using the 
buttons above the graph.
To view the exact value of a metric, hover over it. A box with the metric name and value appears on the chart.
- Line and column charts
-
A line chart is convenient for monitoring how metrics change over time (for example, in reports by day or time of day). A column chart is useful if you want to compare metrics in different groups (for example, in a banner report).
Groups are on the horizontal axis of the chart. To remove a group from the chart, hide it in the group list on the right.
The metric values are on the vertical axis. By default, only one metric is displayed on the graph when it's built. You can enable or disable metric display in the list above the chart.
If several indicators are displayed on the chart at the same time, we recommend that you enable the legend. To do this, click the
icon in the upper-right corner of the chart. - Pie chart
- The pie chart shows the percentage of groups. This is useful, for example, in reports by device type or geography.
- Parameters with a numeric value may be sorted in descending or ascending order.
- Parameters with a text value may be sorted alphabetically.
If the groups are related hierarchically, you can display the table taking this hierarchy into account. To do this, click 
above the table. The lower-level groups are nested in the higher-level ones.
For example, an available geography report uses several groups: from city (the lowest level of the hierarchy) to continent (the highest level). In a regular (line) table, metrics are displayed only for the lowest-level group, that is, by city. Using a table with a hierarchical structure, you can display metrics for each level of the hierarchy (for example, regions, districts, or countries).
Save a report
To save a report, use the following functions:
: To save the report on your computer in XLSX or CSV format.
: To copy a link to the report (the report will only be available to authorized Adfox users).
Widgets
You can create widgets based on reports on the Dashboard tab. A widgets contains statistics for a short period of time, such as a day, the last three days, or a week. You can flexibly manage data: change views or change the set of metrics to be shown on the chart without refreshing the page. To learn more about widgets, see Dashboard.
