Targeting by device type is based on user data passed in the
User-Agent header of an ad request.
With this targeting, you can show ads to users on certain devices. This way, you can differentiate the site's audience and show the most relevant ads: for example, only to smartphone and tablet owners. Or show ads only to desktop users and don't show them on mobile devices.
Using this type of targeting in combination with other types, advertisers can select the most relevant audience for their campaigns.
Possible types of user devices:
- Smart TV
Set up targeting
Targeting is set on thetab. Targeting is disabled by default, meaning campaigns will be displayed on all device types.
Data in the Device type report are updated hourly and are available at all levels.