By device type
Device targeting is based on user data from the User‑Agent header in the ad request.
By targeting specific device types, you can segment your site's audience and serve the most relevant ads. For example, you can choose to show your ads only to smartphone and tablet users or only to desktop users.
Combine this targeting with others to choose the best audience for your campaigns.
You can target the following device types:
- Computer
- Smart TV
- Tablet
- Smartphone
- Mobile phone
Difference between smartphones and mobile phones
Most modern phones are smartphones. A smartphone is a mobile phone with advanced features and an open operating system that supports multitasking and installing apps. For example, the mobile browser on a smartphone can display both mobile and desktop versions of sites. A phone without smartphone features is less powerful. It's used mainly for calls and supports only simplified browsers (WAP).
Set up targeting
Targeting is disabled by default, meaning ad campaigns will be displayed on all device types. To set up targeting:
- Go to Targeting → Add a targeting condition → By device type.
- Select the device types where you want to show your ads.
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Click Apply and save the targeting criteria.
Reports
The By device type report updates every hour and shows data at all levels.