1. Set up targeting
  2. Examples of targeting

Targeting by geography lets you select countries, regions, and cities to allow or prohibit the display of banners in. This targeting uses the Yandex geobase.

Set up targeting

Step 1. Enable targeting

Targeting is disabled by default, which means that impressions are allowed everywhere. To set up targeting, go to Targeting → Geography and select Enable targeting by geography.

Step 2. Specify the targeting logic

By default, the Whole world option is enabled. Choose the logic:

  • Allow everything except: If there are fewer objects to be disabled, disable certain objects in the list.
  • Prohibit everything except: If you want to enable impressions for certain objects only, disable the Whole world option and enable the desired objects in the list.
Step 3. Set up geography
In the list of objects, set up geography using the options with three modes:
Semi-transparent enabled or disabled: Inherits a value from a higher-level object.
Enabled indicates that the user explicitly enabled the object (all child objects with a semi-transparent checkbox are also enabled).
Disabled indicates that the user explicitly disabled the object (all child objects with a semi-transparent checkbox are disabled).

Save your changes.

The arrow pointing to the right means that there are enabled child elements.

 Reset: Disables targeting by geography.

 Reset current settings: Restores the settings that were saved last.

Examples of targeting

Below are two examples of targeting by geography:

It's necessary to enable impressions for all countries except CIS countries.

  1. Enable targeting and leave the Whole world option on because there are fewer objects to disable (CIS only) than to enable.
  2. Disable the CIS option (click it and wait until appears). This disables all the CIS member countries and they will inherit the setting value from the higher-level object.
  3. Click Change. You can check the configured condition in the summary information.

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