Geography
Targeting by geography lets you select countries, regions, and cities to allow or prohibit the display of banners in. This targeting uses the Yandex geobase.
Set up targeting
- Step 1. Enable targeting
-
Targeting is disabled by default, which means that impressions are allowed everywhere. To set up targeting, go to and select Enable targeting by geography.
- Step 2. Specify the targeting logic
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By default, the Whole world option is enabled. Choose the logic:
- Allow everything except: If there are fewer objects to be disabled, disable certain objects in the list.
- Prohibit everything except: If you want to enable impressions for certain objects only, disable the Whole world option and enable the desired objects in the list.
- Step 3. Set up geography
- In the list of objects, set up geography using the options with three modes:
Semi-transparent 
enabled or 
disabled: Inherits a value from a higher-level object.Enabled 
indicates that the user explicitly enabled the object (all child objects with a semi-transparent checkbox are also enabled).Disabled 
indicates that the user explicitly disabled the object (all child objects with a semi-transparent checkbox are disabled).Semi-transparent enabled or disabled: Inherits a value from a higher-level object.Enabled indicates that the user explicitly enabled the object (all child objects with a semi-transparent checkbox are also enabled).Disabled indicates that the user explicitly disabled the object (all child objects with a semi-transparent checkbox are disabled).Save your changes.
The arrow pointing to the right means that there are enabled child elements.
Reset: Disables targeting by geography.
Reset current settings: Restores the settings that were saved last.
Examples of targeting
Below are two examples of targeting by geography:
It's necessary to enable impressions for all countries except CIS countries.
- Enable targeting and leave the Whole world option on because there are fewer objects to disable (CIS only) than to enable.
- Disable the CIS option (click it and wait until appears). This disables all the CIS member countries and they will inherit the setting value from the higher-level object.
- Click Change. You can check the configured condition in the summary information.
This is necessary to enable impressions in Moscow and the Moscow region only.
- Enable targeting, disable the Whole world option because it's required to enable fewer objects (Moscow and the Moscow region only) than to disable.
- Go to the level and select Moscow and Moscow Oblast.
- Click Change. You can check the configured condition in the summary information.
