Targeting by demographics is based on audience data on gender, age, and income collected with Crypta technology.
To enable targeting by demographics, contact your manager or support.
Targeting by demographics is only available for commercial campaigns and is not available for measuring campaigns.
Set up targeting
Open. You can use the following characteristics to set up targeting:
Targeting is disabled by default for all campaigns, which means that the campaign will be shown to users with any gender, age, and income characteristics.
You can enable targeting. In this case, a separate report on impressions with targeting will be generated.
You can both set one characteristic and combine the values of several characteristics at the same time (for example, by gender and by age).
Access to reports for advertisers
The account administrator can manage access to reports on thetab.
- For campaigns:
Impressions and banner ad responses by gender
Impressions and banner ad responses by age
Impressions and banner ad responses by income
- Reports: impressions and banner ad responses using targeting by demographics.
By default, access to these reports is disabled for all advertisers in your account. So, if you need to share the report with a specific advertiser, grant them access.
With access to the report granted, advertisers can see statistics for all campaigns for which such targeting was enabled. There will be no such statistics for other campaigns.
Moreover, if the campaign (NEW) has several flights and targeting is enabled for only one flight, the report will be available for this flight and the campaign will only have data for this one flight in the report.