--- metadata: - name: generator content: Diplodoc Platform v5.52.0 alternate: - https://www.yandex.com/support/adfox/en/banners/pixel.md - https://www.yandex.com/support/adfox/ru/banners/pixel.md - href: en/banners/pixel.md type: text/markdown title: Markdown version - href: ../llms.txt type: text/markdown title: llms.txt --- > **Documentation Index:** Fetch the complete configuration index at https://www.yandex.com/support/adfox/en/llms.txt # Pixels of third-party systems Advertisers can use third-party system pixels in Adfox to track impressions and clicks on advertising materials. To do this, add an impression link and click-through link — provided by a third‑party system (for example, a verifier) — to your banner. {% note info %} A verifier is an ad measurement system. Note that in the documentation and interfaces of third‑party systems, impression links and click-through links may also be referred to as **verifiers** or **verifier links**. {% endnote %} ## Click-through link {#click} It is used for counting the user's click-throughs and redirecting to the advertiser's site. To start counting, paste the click-through link in the **Transition URL** field when adding a banner. ## Impression link {#impression} To count banner impressions, a pixel link is used. In the banner parameters, paste the link in the **Tracking pixel link** field. Keep in mind that a link inserted this way is invoked when rendering a banner. To invoke a pixel link when an impression becomes viewable (for example, if an ad campaign uses the **Viewable impression, Yandex** impression count method): 1. In the banner settings, go to **Events**. 1. Find the **Viewable impressions, 2 seconds** event. 1. Paste the link in the **Transition URL** field. {% note info %} For sites with the HTTPS protocol, all installed links to pixels must support the HTTPS protocol. The click-through link can have any protocol. {% endnote %} **Sample impression link for a site with the HTTPS protocol** ``` https://yandex.com/ads/adfox/******/getCode?p1=****&p2=****&ptrc=*&pfc=****&pfb=*****&pr=%system.random% ``` In most impression links of third-party systems, there is a parameter where you need to substitute a random number to reduce statistical discrepancies. A discrepancy of up to 15% is considered acceptable. For mobile devices, this value may be slightly higher. {% note info %} In Adfox, a random number is generated by the `%system.random%` macro. You need to replace the number already specified in the links with `%system.random%`. {% endnote %} ## Sample third-party system links {#examples} Here are examples of the most common third-party system links with macro substitution for randomization used when inserting a link in the Adfox banner: {% cut "AdRiver" %} Add `%system.random%` to the `rnd` variable. **Impression link** ``` http://ad.adriver.ru/cgi-bin/rle.cgi?sid=*&ad=******&bt=**&pid=******&bid=******&bn=******&rnd=%system.random% ``` **Click link** ``` http://ad.adriver.ru/cgi-bin/click.cgi?sid=*&ad=******&bt=**&pid=******&bid=******&bn=******&rnd=%system.random% ``` {% endcut %} {% cut "DoubleClick" %} Add `%system.random%` to the `ord` variable. The click-through link remains unchanged. **Impression link** ``` http://ad.doubleclick.net/ad/N****.******.********/********;sz=1x1;ord=%system.random%? ``` **Click link** ``` http://ad.doubleclick.net/clk;*********;********;t ``` {% endcut %} {% cut "MediaMind" %} Add `%system.random%` to the `ord` variable. **Impression link** ``` http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=*&c=*&mc=imp&pli=*&PluID=*&ord=%system.random%&rtu=-1&pcp=$$TOKEN$$ ``` **Click link** ``` http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=*&mc=click&pli=*&PluID=*&ord=%system.random% ``` {% endcut %} {% cut "Gemius" %} Replace `[TIMESTAMP]` with `%system.random%`: **Impression link** ``` http://gdero.hit.gemius.pl/_%system.random%/redot.gif?id=*/fastid=*/stparam=* ``` The click-through link is inserted without changes (it is not randomized). {% endcut %} {% cut "Weborama" %} Add `%system.random%` to the `a.ra` variable. **Impression link** ``` https://wcm-ru.frontend.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=im&a.si=***&a.te=***&a.he=1&a.wi=1&a.hr=p&a.ra=%system.random% ``` **Click link** ``` https://wcm-ru.frontend.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=cl&a.si=***&a.te=***&a.ra=%system.random%&g.lu= ``` {% endcut %} {% cut "TargetAds" %} Add the `rnd` parameter with the `%system.random%` value to the link. **Impression link** ``` https://eye.targetads.io/view/pixel?pid=123&cn=123&pl=123&rnd=%system.random% ``` {% endcut %} {% cut "Adfox as a third-party system" %} Add `%system.random%` to the `pr` variable. **Impression link** ``` //yandex.com/ads/adfox/******/getCode?p1=****&p2=****&ptrc=*&pfc=****&pfb=*****&pr=%system.random% ``` **Click link** ``` //yandex.com/ads/adfox/******/goLink?p1=****&p2=****&p5=*****&pr=%system.random% ``` {% endcut %} ## Contact support Send an email