Banner Slider

Warning

This ad format is deprecated, use Carousel instead.

Description

Banner Slider: A banner that displays an image slider.

You can use the following banner features in Adfox:

  • Add from two to nine slides.
  • Set up a click-through URL in one of three ways: use one link for all slides, use different links for each slide, or set up a non-clickable banner without links.
  • Set up autosliding, which only occurs if the banner is viewable in the browser window.
  • Set up slide navigation buttons.
  • Use banner block classes, which allow you to change the styles of slide navigation buttons or arrows.

Sample banner

Image requirements

  1. Prepare the images for the slides.
  2. The image always fits into the banner size and is in the centre. If the image and banner proportions don't match, empty spaces appear on the left and right or at the top and bottom.
  3. We recommend that you make all your images the same width and height.
  4. The size of each image can't exceed the limit permitted for your account (10 MB by default).

Event count

Events 1–9 for counting clicks on slides

If you set the same click-through link to the Click-through URL No. 1 parameter for all slides, Event No. 1 (a click on slide 1) is called when the user clicks any slide.

If every slide has its own click-through URL, the even of clicking on a slide is called according to the slide number.

Events 22–30 for counting slide impressions

The banner counts the events of the number of impressions for each slide.

A slide impression is counted only once for one banner ad response. Repeat scrolls aren't counted.

Add a banner to Adfox

To add a banner to Adfox, select the desired banner type and the Banner Slider Images [context] template.

Set the banner parameters:

Parameter

Description

Link TARGET

Select the window where the background image link opens:

  • _top: Current window.
  • _blank: New window or tab, depending on the browser settings.

Tracking pixel link

Adfox pixel is used by default //banners.adfox.ru/transparent.gif. If you need to keep track of impressions in an external system, delete the Adfox pixel and specify another link.

Click-through URL No. 1 .. Click-through URL No. 9

Link to the advertiser's site.

  • If you don't specify the links, the banner is non-clickable.
  • If you specify just one link in Click-through URL No. 1, but upload more slides, this link applies to all of them.
  • If you specify a URL for every slide, every slide has its own click-through link.

For the click-through to work correctly, make sure that the link includes the protocol (http:// or https://).

Image No. 1 .. Image No. 9

Upload 2 to 9 slide images.

Banner width (in px or %)

Banner width.

Banner height (px)

Banner height.

Autoslide time (in seconds)

The time between automatic slide switches (in seconds). If you set it to 0, autosliding is disabled.

Disable autoslide on mouse hover (yes or no)

Specify whether to disable autosliding in the banner if the user's cursor is above the slider.

Show pagination (yes or no)

Specify whether to show the slide switch buttons:

  • yes: Show the buttons.
  • no: Don't show the buttons. At the same time, the slide arrows are shown.

Advertising label settings:

  • Ad label
  • Domain

In the Ad label list, select Ad or Social ad to label the banner. If your ad creative already contains a label, you can leave the Disabled value in the drop-down list.

Note

Adding the “Social ad” label doesn't automatically define the creative as social advertising. To label a creative as a social ad (PSA) in the state register, select Social advertising contract with payment or Social advertising contract by quota for the corresponding contract with the end advertiser.

In the Domain field, specify the advertiser domain, and it will be added to the label: “Ad | example.com” or “Social ad | example.com” (only if the Ad or Social Ad value is selected in the dropdown list).

Show banner menu

To add a token to a non-clickable banner, enable the Show banner menu option in the banner settings. When the banner is served, the  menu icon will be displayed in its upper-right corner. When a user clicks the icon, the advertiser's details and the copy token button appear (if ad register is enabled for the banner or a third-party token is specified).

The banner menu contains a link to the rules for using recommendation technologies. It's required for compliance with Clause 3 of Section 1 of Article 10.2-2 of the Federal Law No. 149-FZ “On information, information technologies, and information protection”, dated July 27, 2006.

Note

If the banner is non-clickable (the Transition URL field is empty) and has not been added to the ad register, you can enable the banner menu to make the token available when serving the banner.

Advertising labeling

Advertising labeling: This section is only available if you've selected Submit data to state register as a labeling procedure in the campaign settings. Fill in the fields in this section to register the creative in the Yandex advertising data operator. The creative is assigned a token automatically.

Contact support

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