Reports based on Yandex Metrica data
Yandex Metrica is a tool that you can use to evaluate how effective your site ads are. Yandex Metrica tags record various events, such as Adfox ad requests, site visitors' clicks, renderings, and more.
By analyzing report metrics, you can assess how well banners are placed on your site and identify the most profitable traffic sources. All this can help you choose the optimal banner placement on your site and increase your revenue from it.
Note
The data in Yandex Metrica reports may slightly differ from similar data in Adfox statistics, because ad units in iFrames may not be counted in Yandex Metrica.
Available reports
|
Report name |
Description |
|
Inventory |
Total revenue by sites, sections, and formats. Learn more in Yandex Metrica Help |
|
Impressions |
Revenue, impressions, and visitors broken down by monetization type. Learn more in Yandex Metrica Help |
|
Sources |
Analyzing the source of site traffic. Learn more in Yandex Metrica Help |
|
Pages with advertising events |
Identifying the most profitable site section for ads. Learn more in Yandex Metrica Help |
|
Header Bidding |
Statistics on monetizers participating in the auction. Learn more in Yandex Metrica Help |
|
Geography |
Identifying the most profitable region. The report only works if you set up geotargeting in the campaign. Learn more in Yandex Metrica Help |
Setup procedure
You can enable reports using tag numbers — copy them from Yandex Metrica.
To enable reports based on Yandex Metrica data, use the Adfox interface. Open the Settings → System → Yandex Metrica tags tab and specify the number of the tag installed on your site. If you installed multiple tags, list their numbers separated by commas: you can list up to 100 tags.
Reports appear in the Yandex Metrica interface within 24 hours of being enabled. Reports use only the data accumulated after tags were enabled in the Adfox interface. To learn more about reports, see Yandex Metrica Help.