Glossary

The glossary provides definitions to the terms found in Yandex Business Help and the service itself.

A

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A method for inputing special characters with a keyboard in Windows operating systems. You can type a special character by pressing Alt and a sequence of numbers. For example, Alt + 0169 types ©, the copyright symbol, Alt + 0174 types ®, the registered trademark symbol, and Alt + 0176 types °, the degree symbol.

API

API (application programming interface) is a set of instructions and standards that different applications can use to communicate with each other.

B

Branch

One of the companies in the chain. For more information, see Chain management.

Branch owner

A user who manages one or more chain branches.

Branch representative

A user who was entrusted by the Branch owner to manage data in Yandex Business.

Business category

Business category of a company displayed in the Yandex Business profile.

Business owner

The user who first confirmed the rights to the company profile in Yandex Business.

Business rating

A value from 1 to 5 calculated using scores and reviews left by Yandex users. For more information, see Business rating.

C

Chain

Multiple businesses belonging into a single group. If you have a chain, you can update information for multiple branches at the same time. You can also upload a single logo for the entire chain and add a price list for all branches in the region.

Click the active All branches in chain link in the branch profile in Yandex Maps to view all branches in the chain. For more information, see Chain management.

Chain owner

The user who confirmed the rights to the entire chain or was assigned the Chain owner role.

Chain representative

A user who was entrusted by the Chain owner to manage data in Yandex Business.

Company information

Information about the company displayed in the Yandex Business account. The company information displayed in the company profile in Yandex Maps includes:

• Company name.
• Address and location.
• Business category.
• Business hours.
• Contact details.

Competitor

A company that conducts similar business activities and belongs to the same or a related business category as your company.

Yandex Business searches for your competitors within a one-kilometer radius from your company. If little data is available, the radius automatically expands to five kilometers.

For information about competitors, see Statistics.

Cottage settlement

This is both a company and a physical location (a residential complex or a construction site that one can visit).

CSV file

A text format file used to represent tabular data. You can use it to update data about business chains. For more information, see Updating data via CSV files.

D

Direct traffic

Clicks on your company profile made by users who found it by the name, location, address and other attributes.

For example, the user searched for [orlyonok mayakovskaya cinema], found the Orlyonok cinema near Mayakovskaya metro station, and clicked the company's profile.

To learn more about direct traffic, see Statistics.

Discovery traffic

Clicks on the company profile after a search for other companies, products, and services. For example:

• From search results by product, service, or business category.
• From the "Similar places" section.
• From the recommendations.

Duplicate

Multiple company profiles that contain similar or identical information and describe the same company.

F

Features

A tab in the company profile describing details that may be important to your customers: accessibility, Wi-Fi, parking and payment options, as well as whether customers can visit the company with children.

Feed

A file containing a list of data to be transmitted to Yandex Business. You can use it to transmit information about products, services, and chain branches. For more information, see Partner's price list and How to update chain information.

Flow

A feed of companies with photos, videos, and reviews. See also Ideas.

I

Ideas

A mode in mobile Yandex Maps, which offers a selection of companies similar to those that the user has already liked. For example, if the user often searches for Asian cuisine restaurants in Yandex Maps, rates them highly, and posts reviews, they will see more similar companies in the Ideas mode.

M

Main name

The official legal name of a company or the full name of an individual entrepreneur. Specified in the Details section of the Yandex Business account when creating a profile. It isn't displayed anywhere if it doesn't match the short name.

See Name requirements.

Materials to confirm the address

Additional materials we may request to confirm the address.

Moderation

Reviewing company materials prior to publication. For example, photos, videos, and price lists are moderated.

Moving

Changing the company's address within one locality. If a company is moving to another city or changing its name or business category along with the address, these changes do not fall under the concept of moving — you'll need to create a new profile in Yandex Business.

Multilingual attribute

An attribute in an XML file with values in several languages. For more information, see Updating data via XML files.

N

News

The company's publications found in the News tab in Yandex Maps and Yandex Search. The most recent publications are displayed first.

Non-search company placemark

See POI.

Notifications

A page in the Yandex Business account where you can subscribe to different messages from the service, including notifications about user changes in the company profile and statistics data.

O

Online business

A company that operates only online, by phone, or using delivery. It doesn't have an office that customers can visit. To learn more, see Information for online businesses.

Overview

A tab in the company profile in Yandex Maps. It displays basic information about the company: address, contact information, website, and location on the map.

P

Partner

A service that collects information about companies, their products and services. To learn about the partner requirements, see Partner's price list.

PhotoPOI

A placemark on the map with a photo of the object. The photo is selected automatically. PhotoPOI makes companies more visible on the map and helps Yandex Maps users figure out what the place looks like fast.

Photos

All images of your company or products. For more information, see Logo, photos, and videos.

POI

POI (point of interest) is a placemark on Yandex Maps that looks like a client's company logo in Yandex Business. POI appears on the map at certain scales, and users don't need to type a search query to see it.

Using POI, you can get more targeted leads — that is, users who perform conversion actions in the company profile in Yandex Maps: for example, plot a route to your place, call, or view promotions.

Posts

Cards with text and photos that you can use to share information about your company. For example, you can create a post to advertise an exhibit, explain the terms and conditions for a promotion, announce new arrivals, or show users directions to your location. For more information, see Posts.

Pre-moderation

The option allows you to accept or reject any changes proposed by users to your company profile in Yandex Maps. Pre-moderation is available in the Yandex Business account under Requests → Confirmation.

If you don't reject the changes in this section within three days, they are published automatically.

After processing, the changes are recorded in the Change history section with the Accepted or Rejected status.

Price list

A section in the company profile listing prices for products and services. You can add a price list in two formats:

• As photos in the About the business → Photos and videos section.
• As XLS/XLSX or YML in the About the business → Products and services section.

Products and services

A section in the Yandex Business account where you can add price lists with prices for products and services. For more information, see Price list.

Profile

The company's page in Yandex that contains all the information about the company. You can find a profile by name or business category in Yandex Search or in Yandex Maps. For example, the profile contains company data, photos, posts, and promotional materials.

Promo

A special offer in the company profile. When the user clicks a promo announcement, they'll see a full description of the terms and duration of the promo.

Also see the Yandex Maps Help.

Promotional materials

A section in your account where you can download templates with a QR code and copy the embed code showing the company's rating. For more information, see Promotional materials.

R

Reference point

Placemarks in Yandex Maps or Yandex Navigator that help you navigate the city. To learn more about adding reference points, see Reference point.

Representative

A user who manages the company profile.

Representative (Webmaster)

A user who manages the company's website specified in its profile. Assigned in Yandex Webmaster.

The role is assigned automatically in Yandex Business if the user has the role in Yandex Webmaster.

Request form

An action button for collecting user requests. You can set up the request form in the Request form → Settings section.

Residential complex

This is both a company and a physical location (a residential complex or a construction site that one can visit).

Reviews

User opinions about their experience with a particular business. Users post reviews in Yandex Maps and Yandex Search.

All user reviews are displayed under About the business → Reviews in the Yandex Business account. Business owners and representatives can manage reviews. For more information, see Manage reviews.

S

Search queries by business category

For information about search queries by business category, see Statistics.

Yandex Maps and Yandex Navigator search can associate user queries with business categories. For example, the [where to eat] search will be associated with the “Cafe” category. A single search query can be associated with multiple categories.

The system also determines the center of the user's map while they type in the search query and counts the searches for the category within a one-kilometer radius from your business. If there is little data, the radius automatically expands to 5 kilometers.

Secret

A line in the feed that you can set to protect the file. We'll pass it in the request header or parameter. For more information, see Partner's price list.

Shop

A section in the company profile in Yandex Maps and Yandex Search that displays products and services.

Also see the Yandex Maps Help.

Short name

A short company name used in the company profile in Yandex Maps, Yandex Search, Yandex Navigator, and the Yandex Go mobile app. It can match the main one.

See Name requirements.

Similar places

A section in the company profile featuring a selection of similar places nearby. It's displayed in your profile in Yandex Search and Yandex Maps.

Snippet

A section with the company's address, phone number, and other information from Yandex Business. For non-chain businesses, this section is added to the main page of the website in the search results.

The snippet is shown only for the site page that Yandex considers to be directly related to the business. Usually, it's the page with a detailed description of the business and its location.

Statistics

A section in the Yandex Business account where you can see ad traffic data and the number of clicks on the company profile in Yandex Maps, Yandex Search, and Yandex Services.

T

Toponym

The name of a geographic locality (city, village, street) as recorded in official documents. For example: the Volga River, the city of Moscow.

U

User roles

The role determines which actions users can perform in the Yandex Business account.

You can set up user roles to manage information about the company, chain, or branches.

V

"Verified" icon

The icon next to the company name. The icon is displayed for businesses whose representatives regularly update the company profile.

Video cover image

An image showing what the video is about. The user sees it before the video player starts. By default, videos are loaded with a cover image from a random frame. For more information, see Change the video cover image.

W

Webmaster Validator

Webmaster Validator helps you check that the structure of export XML files for Yandex partner programs complies with the XSD schema. The tool makes it easier to debug export files and enables a faster delivery of user data to the databases of partner programs.

X

XML file

A text format file that represents data with certain identifiers and attributes. You can use it for chains with more than 30 branches. For more information, see Updating data via XML files.

Y

Yandex Business

The service helps entrepreneurs add their businesses to Yandex Maps and Yandex Search and launch online advertising. Users don't need to install an application, as the solution is cloud-based.

Yandex ID

A user's single account in Yandex. Use it to log in to all Yandex services.

Yandex Map Editor

The service allows users to draw and improve the map.

Yandex Maps

A free service where users can view a city map, find places, and plot routes there.

Yandex Metrica

A free and powerful tool for website analytics. To make advertising more effective, add a Yandex Metrica tag and set up goals for your website or a Yandex Business site.

Yandex Navigator

A free app for drivers where they can plot routes, find parking, pay fines, and buy fuel.

Yandex Realty

A service for real estate rental and sale ads.

Yandex Split

The service allows paying for advertising in parts. Instead of paying the full cost of an ad campaign, you can use Yandex Split to distribute the payments over the next two, four, or six months. The first payment is charged immediately, and the rest is charged according to a schedule.

Yandex Webmaster

The service helps site owners find out if their website can be easily found online. It offers tools for tracking and analyzing the site's page indexing, search ranking, and technical condition.

YML feed

A product catalog in Yandex Market Language format used by Yandex Business to automatically load information from the user's website.