Business rating
Business rating is a value from 1 to 5 calculated using scores and reviews from Yandex users.
The rating isn't a score given to the company by Yandex but rather a tool that helps users compare companies. It takes into account not only the average score, but also the number, value, and reliability of scores, as well as the results of comparing different companies by users and many other factors to create a more objective picture.
Note
Ratings are for reference only and show users' opinions about their experience with a particular business.
How ratings are compiled
Visitors to your company leave reviews and give scores on Yandex Maps and in Search. The maximum score is 5 points. When a new organization is added to Yandex Business, it has no rating yet. It should get 3 to 5 user scores to be rated.
Warning
The rating is not equal to the average value of all scores.
Each score has its own value that depends on the user and their activity. We take into account two factors:
- Influence — How the user rated companies before. If they've already written reviews, always given a score of 5, and gave a new business a score of 4, the algorithms understand that upsetting them is quite the challenge. Their score will impact the business rating more than if they had given it a five.
- Reliability — Whether the user has given scores before as well as how many. If they have given scores to multiple businesses, their score has more value. If the user is leaving a review for the first time, their score has less value.
Sometimes we ask users to compare two similar businesses they've visited. Those comparisons are also taken into account when calculating the rating.
We need to take various factors into account to achieve statistical reliability, which enables users to compare companies more objectively (including comparing new organizations and companies that already have a large number of reviews and a strong reputation in the market).
As the company receives a lot of positive reviews and high scores, the rating will gradually increase, becoming more accurate and reflecting the real quality of services and customer satisfaction. This way, the rating helps users compare companies in equal conditions even if some of them have more and others fewer reviews.
Limitation
There's no overall chain rating. The rating is calculated separately for each branch.
Where the rating is displayed
Note
All ratings are recalculated every day, and it takes time to update them. Updated ratings aren't always uploaded at the same time, that's why the values in Yandex Maps and Yandex Search may be different.
Users see the rating in the following services:
In the company profile on Yandex Maps.

On the right side of the Search results page.

In the company card in Yandex search results, you can see the color indication of the rating. The colors vary from dimmer shades to bright green: the brighter the color, the higher the rating.
Rating changes
Rating dynamics
Ratings move up and down. If a user gives your business a negative score, your rating decreases, while it increases with positive scores. You can see the changes by going to About the business → Business rating.

Why your rating may have decreased
- Users gave you negative scores without leaving reviews.
- A user deleted or reduced their score.
- The reliability of users who left reviews for your company decreased.
- A positive review didn't pass moderation after the publication rules changed and was deleted.
How to improve your business rating
The value changes on a regular basis as new reviews and ratings appear. To increase your company's rating:
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Make it easier for users to leave reviews. For example, provide customers with free Wi-Fi at your business location and enter your business details in Yandex Business: business hours, website, and phone number.
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Encourage your customers to submit scores and reviews in your company card.
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Respond to negative reviews. This proves that you care about your customer opinions and are always ready to listen.
Rating badge for your company's website
The badge shows the business's rating in real time. Clicking the badge redirects the user to your company profile, where they can give a score or leave a review.
To add a rating widget to your website:
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Get the code. In the About the business → Promotional materials section, go to the Badge block and click Copy code.
Example of the Promotional materials page

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Embed the badge code in your website.
FAQ
How rating is displayed in the account
The current rating and the number of new reviews are displayed in the Yandex Business account. Reviews are grouped by parameters that are specific for your field, such as Food or Staff for restaurants. This helps you understand what your customers like and what they don't like.
The company had a rating that was displayed in the card, but now it's gone
Ratings are hidden when:
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The company moves. A new rating will be built.
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The business belongs to a category where the rating isn't important when choosing a company. For example, parking lots, public transport stops, and other social facilities. But that doesn't mean users can't still leave reviews.
Categories where the rating isn't displayed
Business and services
- ATM
- Pass office, security post
- City telephone network
- Collection agency
- Veterinary and sanitary inspection laboratory
- Licensing
- Satellite communications operator
- Online store office
- Company office
- Management office
- Patent services
- Payment terminal
- Communications agency
- Public legal information center
- Insurance policy issue point
- Radiation monitoring
- Certification center
- Standardization and metrology
- Payphone
- Customs warehouse
- Telecommunications company
- Restroom, WC
- Yandex smart devices
- Social insurance fund
- Employment center
- Showroom
- Expertise
Urban, courtyard, and park infrastructure
- Parking lot
- Air-drying clothes area
- Gazebo
- Bicycle parking
- Garbage collection area
- Parking area
- Christmas tree reception point
- Separate waste collection
- Bench
- Dog park
- Impound lot
Government, society
- Emergency service
- Administration
- Arbitration court
- Associations and industrial unions
- Charity fund
- Water supply, water services
- Military enlistment office
- Traffic police
- State security service
- Civil defense
- Consumer protection
- Polling stations
- Engineering infrastructure
- Inspection
- Correctional institution
- Treasury
- Utilities
- Security checkpoint
- Forestry
- International organization
- Ministries, agencies, public services
- Justice of the peace
- Inter-regional examination department
- Muhtarlığı
- Multifunctional public service center
- Tax office
- Homeless shelter
- Community group
- Public organization
- Community policing center
- Community trust
- State supervision bodies
- Police station
- Police station
- Passport and migration services
- Pension fund
- Border crossing
- Fire departments and services
- Landfill
- Political party
- Embassy, consulate
- Traffic police post
- Consumer cooperative
- Post office
- Prosecutor's office
- Trade union
- Emergency assembly point
- Aid collection point
- Emergency contact point
- Registration chamber
- Self-regulating organization
- Sanitary and epidemiological service
- Investigative committee
- Gas supply service
- Emergency service
- Council of deputies
- Social rehabilitation
- Social service
- Sociological research
- Statistical organization
- Court
- Bailiffs
- Customs
- Heat supply
- Chamber of commerce and industry
- Housing cooperative, non-commercial horticultural partnership
- Department of corrections
- Education management
- Environmental organization
- Power supply
Culture, attractions, leisure, and tourism
- Art object
- Stadium block
- Standpipe
- Animal enclosure
- Aviary
- Entrance sign
- Decorative object, wall of fame
- Recreation infrastructure
- Spring, brook
- Well
- Woodland
- Forest park
- Graves of famous people
- Dormitory
- Lake
- Mineral water springs
- Beach
- Other cash registers
- Fireworks on September 7
- Sports ticket office
- Sports association
- Exercise grounds, workout area
- Street art
- City Day festival
Medicine and pharmaceutics
- Children's ambulance
- Medical and social assessment
- Infant feeding center
- Morgue
- Emergency medical service
- Forensic medical examination
- Mental health and psychosocial support
Events
- STENOGRAFFIA
- Animation
- Children's playground
- Dance floor
- Point of sale
- Tribune
- Festival
Science and education
- Design bureau
- Research and development facility
- Research institute
Production and materials
- Agricultural infrastructure
- NPP, HPP, TPP
- Industrial infrastructure
- Elevator
Religious facilities and funeral services
- Sunday school
- Cemetery
- Crematorium
- Farewell hall
- Religious association
Construction and real estate
- Bureau of technical inventory
- Housing department
- Gardeners' partnerships and societies
- Construction expertise and technical supervision
- Construction and repair of roads
Transport
- Seaplane base
- Helipad
- Railway station exit
- High-speed transport station exit
- Railway station
- Railway terminal
- Spaceport
- Ice crossing
- Sea and river stations
- Non-passenger station
- Self-driving car stop
- Minibus stop
- Public transport stop
- Tram stop
- Quay
- Toll collection point
- Metro station
- High-speed urban transport station
- Taxi stand
- Airport terminal
- Tram station
- Transport infrastructure
- Public transport ticket office
- Trolleybus station
- Management and maintenance of waterways
- Management and maintenance of air transport
- Management and maintenance of public transport
- Management and maintenance of railways
- Yandex Taxi center
- Lock
Services within large facilities
- Tax free
- Coin counting machine
- Aquarium
- Auditorium
- Luggage service
- Military commandant office
- Oversized baggage claim
- Coat check
- Station attendant
- Shower
- Customs control zone
- Immigration office
- Information stand
- Luggage storage
- Cash register
- Mother and child room
- Baggage carousel
- Smoking area
- Trolley parking
- Passport control
- Oversized baggage check-in
- Fitting room
- Wheelchair rental
- Currency declaration point
- Charging sockets
- Emergency call desk
- Reception desk
- Taxi desk
- Stage
- Accessible toilet
- Phytosanitary, veterinary control
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The company card was published just recently. It could take several days to fully update the information, so you might need to wait a little longer.
If the rating should already be displayed for your company, please contact support.
There are no new scores, but the rating dropped
When calculating the rating, the influence of each review is taken into account. It could be that the reliability of the users who left reviews for your company decreased, which would explain the dip.
How to encourage customers to post reviews in Yandex Maps and Yandex Search
Ask your customers to share their impressions immediately after a purchase or visit. And follow the recommendations:
- Simplify the process: provide a link or QR code so that customers don't have to search for your company manually.
- Ask questions — prepare a template with neutral wording to make it easier for customers to get started.
- Gently remind customers after 1–3 days that they can post a review.
- Use promotional materials: download layouts of business cards and QR codes in the Yandex Business account. Print out promotional materials and place them where customers can notice and scan them.
My business gets good scores, but our rating isn't increasing
The higher the rating, the more difficult it is to increase it. Once multiple good scores are left, your rating might increase.
A negative review was deleted, but the rating hasn't changed
All ratings are recalculated every day, but it takes some time to fully update them in the services.
If the value of the review was low, for example, because that was the only review that user had ever left, the rating may only change slightly. Once multiple good scores are left, your rating might increase.
How to delete a rating
If you don't match the conditions for automatically hiding a rating (see "The company had a rating that was displayed in the card, but now it's gone"), you can't remove it. Follow our recommendations to improve your rating.