How to find and replace text
The find and replace tool lets you quickly edit multiple objects at once.
- Example: replace text and a link in multiple ads
- You can create a copy of an ad campaign for another region, and then replace the ad text, like substitute "in London" with "in New York", and change the "london.domain.com" link to "ny.domain.com".
- Example: add UTM tags to ad links
- You can select all ads and append UTM tags to all links.
Tip. Before making any changes, download up-to-date campaign data from the server.
Options for replacing
- You can replace text in all objects on the tab or pre-selected objects only.
- You can choose fields for replacement.
The new text can replace a found text or be added before or after it.
You can edit without searching for a text. To do this, select “All values” instead of “Search”. The new fragment can replace the previous field value or be added to the beginning or end of the value.
- Search can be case-sensitive or case-insensitive.
- You can use wildcards in your search criteria: ? — any single character; * — any number of any characters (including no characters).
For example, s?ay can be matched by stay, and s*ay can be matched by say, stay, or sunday.
Campaigns
To replace text in the campaign fields:
- Go to the Campaigns tab. To replace text in some campaigns rather than all campaigns, select campaigns.
- Click the Replace button or press Ctrl + R (Cmd ⌘ + R on MacOS).
- In the Replace in campaigns window, specify the replacement parameters and click Apply.
Groups of ads
To replace text in the ad group fields:
- On the Campaigns tab, select a single campaign or multiple campaigns containing relevant ad groups.
- Go to the Ad groups tab. To replace text in some ad groups rather than all ad groups, select the ad groups you need.
- Click the Replace button or press Ctrl + R (Cmd ⌘ + R on MacOS).
- In the Replace in groups window, specify the replacement parameters and click Apply.
Ads
To replace text in ads:
- On the Campaigns tab, select a single campaign or multiple campaigns containing relevant ads.
- On the Ad groups tab, select an ad group or multiple ad groups.
- Go to the Ads tab. To replace text in some ads rather than all ads, select the ads you need.
- Click the Replace button or press Ctrl + R (Cmd ⌘ + R on MacOS).
- In the Replace in ads window, specify the replacement parameters and click Apply.
Keywords and autotargetings
To replace text in keywords and autotargetings:
- On the Campaigns tab, select a single campaign or multiple campaigns containing the keywords and autotargetings you need.
- On the Ad groups tab, select an ad group or multiple ad groups.
- Go to the Keywords tab. To replace text in some keywords and autotargetings rather than all of them, select the keywords and autotargetings you need.
- Click the Edit button and select Replace from the menu or press Ctrl + R (Cmd ⌘ + R on macOS).
- In the Replace in keywords window, specify the replacement parameters and click Apply.