How to change keyword case

You can use Direct Commander to quickly change the case of one or more keywords. Changing the case does not affect how operators work and does not reset keyword statistics.

Capitalize selected keywords

Make each keyword start with a capital letter.

Examples:


Original keywords	Result
trip to mars free trip to mars	Trip to mars Free trip to mars

Capitalize all words in keywords

Make each word in a keyword start with a capital letter.

Examples:


Original keywords	Result
trip to mars free trip to mars	Trip To Mars Free Trip To Mars

Make all letters lowercase

Make all letters in the keyword lowercase.

Examples:


Original keywords	Result
Trip to mars FREE TRIP to Mars	trip to mars free trip to mars

Make all letters uppercase

Make all letters in the keyword uppercase.

Examples:


Original keywords	Result
Trip to mars FREE TRIP to Mars	TRIP TO MARS FREE TRIP TO MARS

To change the keyword case:

On the Campaigns tab, select a single campaign or multiple campaigns.
On the Ad groups tab, select one or more ad groups.
Go to the Keywords tab. If you are not going to change the case in all keywords, select the keywords you want to change.
Click Edit and select Change keyword case from the menu.
Select the action.
Choose the keywords to edit: selected keywords or all keywords.
Click the Apply button.