Survey requirements

General requirements

The survey must meet the following requirements:

• The brand surveyed and at least one competitor brand must be specified.
• Use clear and legible brand names. Avoid mentioning product categories, irrelevant words, and labels that are hard to read (like SKUs and long alphanumeric model identifiers).
• The surveyed brand must match the category specified in the survey.
• The survey must not give an impression that it was initiated by a Yandex service. If you are a partner of one of the services, this must clearly follow from the survey text.
• Survey response options must belong to one of the categories: a name of a product or service, a brand, or ad message. Trying to combine options of different types might distort the results of the survey.

You cannot use the survey to:

• Collect users' personal data.
• Advertise products and services.
• Publish information intended to discredit companies, brands, or trademarks.
• Demonstrate disrespect for social norms or standards of behavior, or use inappropriate language.
• Specify phone numbers, postal or email addresses.
• Stimulate users with money or coupons.

Requirements for the text

The survey must be written in Russian and contain no typos or grammatical errors.