Sitelinks
Sitelinks are shortcuts to important information on your website. They allow users to go directly to the page of the website they're interested in.
You can add up to eight sitelinks to ads. These links lead to pages of the advertised website, product or service pages on Yandex Market or social media. Sitelinks are displayed both on Yandex search results pages and in the ad networks (YAN and ad exchanges). The number of sitelinks that display may vary based on the website and device. The maximum number of sitelinks is shown in exclusive format ads in search results.
Why are sitelinks useful?
- They improve your CTR without requiring additional expenses
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Based on Yandex data, ads with sitelinks attract more visitors. At the same time, sitelinks do not require extra advertising expenses – a sitelink click-through is paid in the same way as clicking on an ad. If a user clicks on more than one link in your ad, you will only pay for one click.
- They make navigation simpler
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With sitelinks, your ad has additional elements that help users go directly to the sections of your website that they are interested in.
- They offer more space for promo text
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Sitelinks give you more space to talk about your offers, describe favorable delivery terms, or add other information if there is not enough space for it in the main ad text.
How to add or edit sitelinks
You can add sitelinks when you're creating or editing an ad. To do this, on the ad editing page, under Sitelinks, click Add and fill in the fields that appear.
You can add descriptions to sitelinks to make clear where the sitelink leads. Please note that the sitelink descriptions only show up in expanded format ads on a desktop or tablet.
The sitelink text and description can include letters, digits, and symbols (except “!”, “?”, “[”, “]”.). The text must not contain emojis. The length of a sitelink should be 30 characters or less. The maximum description length is 60 characters.
You can add sitelinks to multiple ads at once using XLS/XLSX files, bulk updates, Direct Commander, or the Yandex Direct API.
Sitelinks must meet moderation requirements. If sitelinks do not meet the requirements, the ad will be displayed without them.
We recommend adding sitelinks that lead to different pages of your site. If the website contains only one page, the sitelinks can lead to different parts of that page.
Sitelinks are displayed in the order in which they were added.
Sitelink impressions on mobile sites
Sitelinks are also displayed on mobile sites. If sitelink texts do not fit in the line, a horizontal scroll bar will appear.
Exclusive placement
- It has sitelinks with descriptions. We recommend adding the maximum number of sitelinks with descriptions to improve your ad performance.
- Your bid and ad quality allow you to get traffic volume of more than 100.
Sitelinks usage tips
Yandex recommends using sitelinks so that they serve the interests of potential customers first of all.
For example, links can lead to website pages that contain additional information about a particular product:
Or to a detailed description of an offer:
Using sitelinks, you can segment your offer by categories:
