Optimization of ad texts for search queries
Yandex Direct can change the ad title and text to make it more relevant to the query and generate more conversions.
You can enable this option in Campaign Wizard for website advertising campaigns, product campaigns, and unified performance campaigns.
How it works
The system selects popular search queries for which the ad may be served and generates an alternative title-text pair for them. The suggested options are:
- Based on your ad text and landing page.
- In line with the original meaning and don't distort facts or add new information.
The modified text can be shown instead of the original one if it's more likely to generate ad clicks and conversions.