Contact info in ads
You can use contact info in your ads in order to stand out from the competition and help potential customers reach your company faster. In the contacts section, you can link your company from Yandex Business or fill out a vCard.
Benefits of using contact info in ads
- Your ad is more noticeable
After you fill out the contact information for your ad on search, additional elements are added that increase clicks:
- The “Contact information” link, which redirects a user to the contacts page.
- The metro station for businesses in Moscow, St. Petersburg, and Kiev.
- Your business hours and phone number.
When serving ads in ad networks, an “Address and phone number” link leading to a vCard or an address from a vCard can be added automatically.
If you link a company from Yandex Business, your ads on Yandex Maps can display photos of your business, its rating, and reviews about it.
- No additional costs involved
You pay for a click on your company's card or vCard the same way as for an ad click. Even if a user visits your website while viewing a company or vCard, you still pay for only one click.
- Mobile users are more likely to call
When people search for items or services from a mobile device, they often want to place an order there and then. With contact information, you can take advantage of this “hot” demand. The ad shows your phone number from the company card or vCard, and the user can just click to dial your number.
- Your ad looks more trustworthy
- When someone immediately sees the maximum amount of useful information about a company's location and office hours, this has a positive effect on that person's trust in your company. Users are more likely to go with a company that displays the maximum amount of information about itself and, conversely, will be reluctant to trust an organization which does not reveal much about itself.
Adding or editing contact information
- Under Add a company., click
- Enter a name and select a company from the list.
- If your company isn't in Yandex Business, you can quickly add it and link it to your ad or campaign right away. To do this, click Create business and fill out the form.
- By default, the ad shows the phone number from your company card in Yandex Business. If you confirmed your rights for the company, you can change its phone number. This can help you target your ads better by using a dedicated phone number for each advertised offer.
To use the company's data in all new ads for your campaign, link the company on the campaign setup page ().
- Where company data is shown
By default, the company linked to ads is shown on Yandex Maps (in ads) and as contact information (in search results).
If you disable this option, the selected company is only shown on Yandex Maps. In other cases, search results will use the company that was automatically linked in the campaign settings (see the option Display data from Yandex Business).
If the company is deleted, the vCard is shown (if it's filled out).
- Group campaign management
Image ads. On the Campaigns page, select the desired campaigns and go to their ads. Select several ads or the entire list. Click Actions and select Companies from Yandex Business.
To add or replace a company in multiple ads, click Add a company in the window that opens. If you want to unlink a company, click Remove. After making the necessary changes, click Apply.
The company will only be added to Text & Image ads. If other types of ads were selected, the company is not added to them.
- Statistics on ads with a business
Every business in Yandex Business has a Yandex Metrica technical tag. When you add a business to an ad, the tag is automatically linked to the ad campaign. The system itself checks the relevance of the tag: if the company is no longer used in any ad, the tag is deleted. You can't delete the technical tag yourself.
To view statistics on clicks on a phone number or call button, add the Click position cross-section to Report Wizard and select phone. The report shows clicks on the phone in ads in search results.
You can also use the goal “Clicks on the "Call" button” (for example, in priority goals or strategies). Then the statistics will include clicks on the phone number both in the search result ads and company card.
Only business owners or representatives can view or use technical tag statistics and goals in an advertising campaign. Learn more about how to confirm your rights to a business.
On the ad creation or editing page, under vCard, you can fill out a vCard for the ad.
You can create a single vCard for all the ads in your campaigns on the campaign setup page (.
You can use the vCard Wizard for vCard group management. You can use this tool to:
- Add the same vCard to several ads, create a new one, or select one from existing templates in the campaign or account.
- Edit your vCard for all corresponding ads at once.
To go to the vCard Wizard, click the vCards link in the upper-left corner of the ad campaign page
- Tips for filling out a vCard
- Make sure you enter the correct phone number and working hours so that potential customers can contact you during business hours.
- Use the additional More about the product/service text field to add a detailed description of your offer's advantages.
Legally required seller data
In accordance with the law “On Advertising”, ads for remote sale of goods or online stores must contain information about the seller:
For legal entities: the name of the legal entity and details about its organizational and business structure, the Principal State Registration Number (OGRN), and legal address.
For individual entrepreneurs: the full name of the individual entrepreneur and the Primary State Registration Number of the Individual Entrepreneur (OGRNIP).
For self-employed persons: Full name and INN (TIN).
It's convenient to provide this information in Yandex Business or in your vCard.
- Legal name of business: Enter your full name.
- INN (TIN).
For text ads, including text ads with videos, the required information is added automatically. For image ads, display banners, and video ads, you must add the seller information manually.