---
metadata:
  - name: generator
    content: Diplodoc Platform v5.52.0
alternate:
  - https://www.yandex.com/support/direct/en/alternative-interfaces/xls-interface-errors.md
  - https://www.yandex.com/support/direct/ru/alternative-interfaces/xls-interface-errors.md
  - https://www.yandex.com/support/direct/tr/alternative-interfaces/xls-interface-errors.md
  - https://www.yandex.com/support/direct/zh/alternative-interfaces/xls-interface-errors.md
  - href: en/alternative-interfaces/xls-interface-errors.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://www.yandex.com/support/direct/en/llms.txt

# Errors when managing campaigns with XLS and XLSX files

 

#|
||
**Error*** | **Solution**
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Rows %s: invalid characters.
|
You've incorrectly filled the **Tags** field in the specified row.
 
In the **Tags** field, enter the [ad tags](https://www.yandex.com/support/direct/en/campaigns/tags.md), and not UTM tags. Add your UTM tags to the **Link** field.
||
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Row %s: value missing in the Phrase field.
|
You haven't filled in the **Phrase (with negative keywords)** field in the specified row.

Fill in the **Phrase (with negative keywords)** field for the main ad of group.
 <!--<row>
  <entry>
    <p>Суммарная длина фраз в одном из объявлений превышает допустимый максимум.</p>
  </entry>
  <entry namest="cgen1" nameend="c2">
    <p>Вы превысили доступный максимум поля  <uicontrol>Фраза (с минус-словами)</uicontrol>. Максимальный размер  — 4096 символов. </p>
    <p>Чтобы добавить  ключевые фразы сверх ограничения, создайте несколько групп с одинаковыми полями <uicontrol>ID группы</uicontrol>,  <uicontrol>Название группы</uicontrol> и <uicontrol>Номер группы</uicontrol>, но разными ключевыми фразами. То есть разделите ключевые фразы на несколько групп.</p>
  </entry>
 </row>-->
||
||
Column names not recognized.
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You've changed the column names in the original file. Please check that the names of all columns match the column names in the [template](https://doc-static.yandex.net/src/support/direct/ru/files/direct_example.xlsx).
||
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Row %s: ad text is written in Ukrainian and does not correspond to the display region that is set. Geotargeting is only possible in Ukraine.
|
You've filled out the **Title** and **Text** fields in Ukrainian in the specified row.

Ad text must correspond to the set display region. Change the display region to Ukraine, or change the text to Russian.
||
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Row %s: Group cannot consist only of additional ads.
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You have incorrectly filled the **Additional group ad** field in the specified line.

In the **Additional group ad** field, the main ad is marked with the “`-`” symbol, while other ads in this field are marked with the “`+`” symbol. A group can only have one main ad.
||
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Line %s: additional group ad must have the value “+” or “-” instead of %s.
|
You have incorrectly filled the **Additional group ad** field in the specified line.

In the **Additional group ad** field, the main ad is marked with the “`-`” symbol, while other ads in this field are marked with the “`+`” symbol. No other symbols are allowed.
||
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Ad group %s does not exist.
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You've incorrectly filled in the **Group ID** field in the specified group.

When making changes to an existing campaign, you cannot change the **Group ID** field. When creating a new campaign or ad group, the **Group ID** field must be left empty.
||
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The %s ad  does not exist.
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You've incorrectly filled the **Ad ID** field in the specified ad.

When making changes to an existing campaign, you cannot change the **Ad ID** field. When creating a new campaign or ad, the **Ad ID** field must be left empty.
||
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Contact information: value in “Working hours” field not entered.
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You've incorrectly filled the **Working hours** field in the **Contact information** tab.

Make sure that the cell has a text format with the time specified in the 24-hour HH:MM format (e.g. 18:00).
||
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Values in field %s differ in rows %s. These values will be merged.
|
The values of the **Ad ID** field match in the specified rows. Yandex Direct considers all rows with the same **Ad ID** to be one ad. All rows will be merged into one ad.

If you don't want to merge ads, remove the values in the **Ad ID** fields. Please note that if you make changes to already existing ads, the **Ad ID** field values need to be left as they are in the original file.
||
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Values in field %s differ in rows %s. Specified fields must be the same for the same group.
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You've incorrectly filled in the specified field. Values in the field must be the same for all ads of a group.

Yandex Direct considers all rows in a file with the same **Group ID** to be the same ad group. The **Group name** and **Group number** for one ad group must match.

If you don't want to add ads to an already existing group, then leave the **Group ID** field empty.
||
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Phrase, Region, Bid and Tags are not specified in additional group ads. These fields in row %s will be ignored.
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You've filled in exta fields in the specified row. This data won't be entered.

The fields **Phrase (with negative keywords)**, **Region**, **Bid**, **Bid in ad networks** and **Tags** are filled in only for the main ad of the group. The parameters common to all ad groups are specified in the main ad. It is marked with the «`-`» symbol in the **Additional group ad** field.
||
|#

* %s is a placeholder. Instead of %s you will see the line number, the ad number or name of a field.


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#### Have questions? {#questions}

{% note alert %}

Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.

{% endnote %}

Scan the QR code or tap it to follow the link.

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<a href="https://t.me/YandexDirectSupportBot?utm_source=direct&utm_medium=help&utm_campaign=ru" target="_blank">
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<a href="https://wa.me/74951399193?utm_source=direct&utm_medium=help&utm_campaign=en" target="_blank">
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**Moscow**: [+7 495 139-91-93](tel:+74951399193)

**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)

To access campaigns, the customer service specialist will need your [PIN](https://www.yandex.com/support/direct/en/troubleshooting/pin-code.md).

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<div class="grid-container">
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">Useful links</span></h3></p>
        <ul>
            <li><a href="https://direct.yandex.com/dna/grid/campaigns">My campaigns</a></li>
            <p></p>
            <li><a href="https://wordstat.yandex.ru/">Wordstat</a></li>
            <p></p>
            <li><a href="https://yandex.com/support/direct/en/payments/payment-methods">Payment methods</a></li>
            <p></p>
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        <div><p><h3><span style="font-weight:normal">Legal documents</span></h3></p>
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            <p></p>
            <li><a href="https://yandex.com/legal/direct_display_rules_ch/en/">Display rules</a></li>
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           <p></p>
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