List of organizations in search results
When users search for information about a location in Yandex Search, they see profiles of companies that match the query and operate in their region — they appear under the search bar or to the right of the search results. Your organization profile may be featured in special positions among similar companies. This way, users who are already looking for places to go to or services similar to yours are more likely to choose you, open your organization profile, call you, or visit right away.
How it works
Top placements in search results
The ad may appear in the first four positions of the search results. This is the most prominent area of the page that effectively captures the attention of users.
Relevant queries
Ads are shown only for queries related to your services, products, or business area.
Exclusion from impressions
Your ads won't appear:
- For queries that include the name of your organization or a competitor organization.
- For queries that include a full address.
- For prohibited categories. For more information, see Yandex Business Help.
Placement in search results
Your company's placement depends on the CPC and whether users convert (for example, by making a call or building a route) when they see the organization profile for a specific query.
The probability of impressions is calculated individually for each user based on the quality of the organization's services (its rating and reviews) and the content of the organization profile. For better chances at top ad placements, choose the right categories in your organization profile, specify key features, and add a catalog of products and services. The more data you provide and the better its quality, the more likely you are to attract customers.
Restriction for chain companies
No more than three branches of the same chain can appear in search results at the same time.
New organization profile elements
Additional elements help to capture user attention and make interaction with your organization profile more convenient.
Ad title
It's displayed under the organization address.
Action button
The organization profile button leads to a site, a special offer, or a landing page. It's located at the bottom of the organization profile in the desktop version.
Book online
This ad button appears in the desktop version if the organization has online booking enabled, replacing the action button.
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