Step 3. Create ads
Add your ad and customize its layout.
Under Video, click Add.
To ensure your ad can appear across all suitable screens, create a custom ad for each format. A list of formats compatible with your selected screens is displayed when creating an ad.
Requirements for video clips
- Duration: 10 seconds.
- Animation type: 2D or 3D.
- Text size: No more than 40% of the total area.
- Video sequence: Gradual 250 ms fade-in and fade-out at the beginning and end of the video.
- Codec: H.264.
- Frame rate: 25 frames per second.
- Bitrate: Up to 8000 kbps.
- Maximum file size: 20 MB.
- Audio track: None.
- Format: MP4.
Additional requirements
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Consider the format of outdoor advertising: use large elements without small details to ensure your images and messages are easy to see for pedestrians.
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Videos must contain all information required by law and the Yandex Ad Serving Rules, including age restrictions and notices. Notices that overlap other design elements must be placed on a bar to ensure contrast and visibility.
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Ads must not interfere with traffic: make sure your video doesn't contain any traffic signs, abrupt movements, or flashing elements.
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Some types of products and services have special requirements related to legal regulations and the Yandex advertising policy.
What's next
Click Create campaign to submit it for moderation.
After launching the campaign, you can monitor its statistics.
Previous articles
Step 1. Create and set up a campaign
Have questions?
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