---
metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://www.yandex.com/support/direct/en/efficiency/experiments.md
- https://www.yandex.com/support/direct/ru/efficiency/experiments.md
- https://www.yandex.com/support/direct/tr/efficiency/experiments.md
- https://www.yandex.com/support/direct/zh/efficiency/experiments.md
- href: en/efficiency/experiments.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://www.yandex.com/support/direct/en/llms.txt
# Experiments with campaigns
{% note alert %}
You can no longer create new experiments in Yandex Audience. Previously added experiments will continue running until their end date. After reaching the end date, they'll be automatically removed from Yandex Audience.
You can create and configure experiments as well as analyze their results in the advanced interface available with Yandex Direct Pro. To learn more, see [A/B experiments](https://www.yandex.com/support/direct/en/campaigns/experiments.md).
{% endnote %}
## Statistics in Yandex Metrica
You can also evaluate the results of your experiment based on conversion data from Yandex Metrica. This will provide added insight on which version gives you the best ROI. Other indicators, such as clicks, impressions, or CTR, are not taken into account.
To analyze statistics in Yandex Metrica, do the following:
- Choose identical periods.
- Make sure that the experiment has not been interrupted for the entire period selected.
- Filter the data by your test region.
To view the experiment statistics in Yandex Metrica, use the [standard report “Yandex Direct, experiments”](https://yandex.ru/support/metrica/sources/direct-experiment.html). Select the experiment you want to analyze. Select the segment with Yandex Direct campaigns created for the experiment. Click **Comparison mode** and select the control group. You will see a report about the given experiment. Add your **Goals** under the experiment: for example, adding an item to cart.
For more information, see [Yandex Metrica Help](https://yandex.ru/support/metrica/sources/direct-experiment.html).
Let's say that you received the following results from your experiment
| Segment | Segment % | Expenditures, RUB | Conversions |
| ----- | ----- | ----- | ----- |
| A | 50 | 100,000 | 200 |
| B | 50 | 100,000 | 500 |
Based on these data, we can draw the following conclusions: at the same cost, segment B resulted in 150% more conversions (± 29% accounting for error) than A, while the cost per conversion decreased by 60% (± 5%). The campaign targeted at segment B is more effective.
To analyze the experiment results, use [Calculator](https://yandex.com/adv/statvalue).
Read more on [how to make decisions based on statistics](https://www.yandex.com/support/direct/en/statistics/performance-stat-guide.md)
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://www.yandex.com/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
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