Requirements for TV billboards

To place display ads, upload an image banner.

Before setting up creatives, consider the positioning of your text and billboard elements.

Technical requirements

Size in pixels	1500 × 180
Maximum file size	512 KB
Format	JPG, PNG

The billboard must not mimic the site design: you can't use the site's brand colors or interface elements. The creative must not blend in with the site background.

To upload a campaign to Yandex Direct, you can use a deeplink created according to the instructions below. No other types of deeplinks are supported.

How to generate a deeplink

1. Prepare a [url] parameter, which specifies the standard address to open in the browser if the ad isn't being served on a TV.

   Example: https://hd.kinopoisk.ru/film/16498f8dea5d4e579bb1cae8fd026a0e.

2. Prepare a [store package] parameter, which is the app package in the Yandex TV store used to open the store page if the app isn't already installed.

   Example: ru.kinopoisk.yandex.tv.

3. Prepare a [url encoded deeplink] parameter, which represents a standard deeplink leading to the desired page.

   Example: kpatv://film/16498f8dea5d4e579bb1cae8fd026a0e.

   1. If your app supports them, you can append UTM tags to the resulting link.

      Sample UTM tag: ?utm_campaign=film_promo.

      Link with the UTM tag: kpatv://film/16498f8dea5d4e579bb1cae8fd026a0e?utm_campaign=film_promo.

   2. Convert the resulting link using a URL encoding service, such as URL Encoder.

      Before conversion: kpatv://film/16498f8dea5d4e579bb1cae8fd026a0e?utm_campaign=test_yatv.

      After conversion: kpatv%3A%2F%2Ffilm%2F16498f8dea5d4e579bb1cae8fd026a0e%3Futm_campaign%3Dtest_yatv.

4. If the original link doesn't contain any additional parameters, create a link from your parameters using the following template: [url]?package=[store package]&deeplink=[url encoded deeplink].

   Result: https://hd.kinopoisk.ru/film/16498f8dea5d4e579bb1cae8fd026a0e?package=ru.kinopoisk.yandex.tv&deeplink=kpatv%3A%2F%2Ffilm%2F16498f8dea5d4e579bb1cae8fd026a0e%3Futm_campaign%3Dtest_yatv.

5. If the original link contains additional parameters, such as UTM tags, replace the ? with & and create a link from your parameters using the following template: [url]&package=[store package]&deeplink=[url encoded deeplink].

   Result: https://hd.kinopoisk.ru/film/16498f8dea5d4e579bb1cae8fd026a0e?utm_campaign=film_promo&package=ru.kinopoisk.yandex.tv&deeplink=kpatv%3A%2F%2Ffilm%2F16498f8dea5d4e579bb1cae8fd026a0e%3Futm_campaign%3Dtest_yatv.

Positioning of the billboard text and elements

Please note that the images in the example are downsized.

1. Leave at least a 30 pt margin between the edge of the billboard and the text or button:

2. Text and other billboard elements can't overlap the safe areas.

   Sizes of safe areas:

   • Label: 60 × 20.

   • Three dots: 42 × 42.

   In the example below, safe areas are highlighted in red:

   

Moderation requirements

Billboards in the following categories are not accepted for placement:

• Politics.

• Magic and esotericism.

• Religious items and services.

• Debt collection services.

• Funeral products and services.

• Social advertising, including charitable organizations.

• Services of detectives and private security companies.

• Products and services for adults (such as sex toys or erotic materials).

• Firearm accessories.

• Products that structurally resemble weapons and their accessories.

• Military subjects, including transportation of military personnel and legal assistance in obtaining a military ID.

• Website optimization and SEO services.

• Disinfection and pest control services.

• certain financial services and training courses about them (microfinancing, loan offers from individuals, binary options, Forex dealer activities, transactions with Forex dealers, etc.)

• Other topics that do not comply with Yandex editorial policy.

This list is not exhaustive and can be changed by Yandex at any time.

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