Offer retargeting
Offer retargeting supports product ads across all categories. This can be products, cars, real estate, services, or their selections. Users who viewed products or catalogs on your site will see these products and catalogs again in your ads across the Yandex Advertising Network, along with recommended products and catalogs they haven't seen yet. If a user browses catalogs on a site, the system will include into the ad both those catalogs and specific offers from them.
If users interacted with your offers or catalogs in the app, they will only see product ads in the Yandex Advertising Network.
How a product ad works
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Based on feed
If E-commerce is enabled for your campaign, the system matches product and catalog
idfrom the feed with those viewed by the user on the site, then features products with thisidand recommended products in the ad. More about product IDs.When E-commerce isn't enabled, the system uses product or catalog page URLs to identify which products or catalog pages the user viewed on your site. Products and catalog pages from the feed with matching URLs, along with recommended products and catalog pages, will be featured in your ads.
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From site or manually
Yandex Direct will analyze product URLs to determine which products the user viewed on your site. Your ads will feature both the products with these URLs and the recommended products.
Set up impressions
When creating an ad group in a unified performance campaign, enable offer retargeting under Audience segments.
In product campaigns created using the Campaign Wizard, offer retargeting is enabled by default.
Statistics
You can view your campaign statistics in the Report Wizard. To analyze impressions, clicks, conversions, and other metrics for offer retargeting, use the Type of impression criteria dimension.
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