Real estate collateral loans
You can promote real estate collateral loans in Yandex Direct.
The notice will be automatically added to your text ads:
- The name of the legal entity, including details about its organizational and business structure. The exact text of the notice will depend on what information is included in your documents.
- “Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.”
You must add this notice to video ads, image ads in a unified performance campaign, banners in search results, and display campaign creatives yourself. The text “Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.” must take up at least 10% of the area. More information about notices.
Your ads must meet the legal requirements of the countries where you want to serve them.
A microfinance organization can promote non-residential real estate collateral loans they offer to individuals and regular loans they offer to legal entities.
Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads in the unified performance campaigns for real estate collateral loans must contain the name and business structure of the legal entity. There must also be the following notice: “Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.” It must take up at least 10% of the creative area.
This information must be clearly visible: the user should see it when viewing the main content of the ad without using any special tools or performing any additional actions. Text font must be readable at the minimum resolution. The information must remain on the screen long enough for the user to read all visible text at an average reading speed.
Warning
If your ad text mentions an interest rate, provide a range of total costs for the consumer loan. These ranges must be indicated before the information about interest rates and must use a font size no smaller than that used for the information about the rates.
Choose promotion formats that allow indicating the range of the total consumer loan cost before providing interest rate information.
According to the law On advertising
and Yandex placement policy, certain documents must be provided.
When to submit documents
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Required documents
One of the following documents is required for ad placement:
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A copy of the banking operation license (including supplements).
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A copy of the certificate of membership in a self-regulating organization of consumer credit unions.
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A copy of the certificate of the entry of the legal entity into the register of microfinance organizations.
If you promote products and services in multiple categories, such as real estate collateral loans and insurance services, you must provide documents for each of them. However, you don't need to provide more than one copy of a specific document.
How do I submit documents?
Send copies of your documents using the form below, and include your campaign or order number.
Special documents are not required for placement.
Special documents are not required for placement.
Special documents are not required for placement.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
Other requirements for websites and ads.
Have questions?
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