Requirements for promoting remote selling of products and services

What is remote selling of goods and services?

Remote selling is a form of retail where the seller and consumer aren't physically present in the same location as compared to traditional selling. This means there is no face-to-face interaction between the seller and buyer, and the buyer makes a purchase based on images and text descriptions of the products.

Ads for remote product sales are ads that contain words like online store, delivery, and online order.

There are two basic documents:

  • Russian Federal Law “On Protection of Consumer Rights” No. 2300-I dated February 7, 1992. The law specifies the main rules for interaction between the product seller and buyer when the remote sale method is used. Article 26.1 “Remote sale of goods” governs these relations.

  • “Rules regarding remote sales of goods” approved by Decree of the Russian Federation Government No. 612 as of September 27, 2007. This document is more general. It defines the remote sale method and covers the basic duties of sellers and the rights of buyers.

What do I need to specify when promoting a product that is sold remotely in Yandex Direct?

Pursuant to Article 8 of Russian Federal Law No. 38-FZ "On Advertising" dated March 13, 2006, when promoting a product sold remotely, such as online, the following info about the product seller must be specified:

  • For companies: The name and registered address of the legal entity and its OGRN.

  • For individual entrepreneurs: The full name and the Primary State Registration Number of the Individual Entrepreneur (OGRNIP).

What information should I specify if I'm promoting an online store owned by a foreign company?

If you're promoting a foreign online store, specify:

  • Legal name of the company (in English or Russian).

  • Legal address (in English or Russian).

  • Company registration number, or taxpayer's identification number (VAT), or another number identifying the seller.

If you're promoting a foreign representative office of an online store, you can specify just the INN (TIN).

Where should I specify the required information?

To automatically add seller information to ads for remote product sales or online stores, create a Yandex Business profile and link it to the campaign. In Yandex Business, go to the About company page and specify the required information in the Data tab. Go to the Details section:

  • For a legal entity, specify their legal name, legal address, INN (TIN), and OGRN.

  • For an individual entrepreneur, specify their full name, OGRN, and INN (TIN).

  • For a self-employed individual, specify their full name (in the Company name field) and INN (TIN).

Be sure to specify the same information in banners of display campaigns on your own.

Data entry requirements

How do I know that my campaign is missing some data required for promoting remote sales?

The respective warning appears on the campaign page of your Yandex Direct account, saying that you have to provide the required information. The notification will also be displayed when you start editing your ads.

Advertisers that receive this notification should click Specify data. You'll be redirected to your Yandex Business account where you should fill out seller info as follows:

  • Legal entities: The name of the legal entity and details about its form of incorporation, OGRN, and legal address.

  • Individual entrepreneurs: The full name and the Primary State Registration Number of the Individual Entrepreneur (OGRNIP).

  • Self-employed individuals: Full name and INN (TIN).

The system registers the data within a few hours of its entry and the ad will be marked with the respective notice.

What do ads for remote product sales look like in Yandex Direct?

Ads for remote product sales are displayed with an appropriate notice that contains seller info.

You can now see that the notice (disclaimer) has been added in the tab with ads. If you click on its text, a pop-up appears with details of why a disclaimer is added to the ad.

You can challenge its adding. For example, if your ad category has been identified incorrectly. In this case, please contact the support service. We'll help you add a disclaimer to the ads that require it.

Alert

New information will only appear for text ads with an automatically generated notice. You should add respective notices manually to image ads in unified performance campaigns, display ads, and video ads.

If I have already provided my advertiser details, can you use them for the disclaimer in my ads for remote sales?

The advertiser details provided in your Yandex Direct account can't be used for the following reasons:

  • The advertiser info may differ from the seller info (advertisers decide on their own whether the advertiser and seller represent the same legal entity).

  • Currently, Yandex Direct doesn't have the technical means to automatically retrieve the advertiser details from your account and add it to the disclaimer in your ads for remote sales.

Other requirements for websites and ads.

Have questions?

Alert

Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.

Scan the QR code or tap it to follow the link.

If you select WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.

Chat

Leave a message


Training