Promotional events
In Yandex Direct, you can create ads for promotional events, such as sales, contests, and other marketing events.
Under the Federal Law "On Advertising", a promotional event is any contest, game, or similar event where users must buy a specific item to enter or participate.
Special documents are not required for placement.
If the promotional event is described as a lottery, your ads will be moderated in accordance with the rules in the Lotteries section.
The advertised event must not involve an element of risk. In particular, the product acquired by the buyer in order to participate in the promotional event must remain with the buyer. Otherwise, the event is classified as a form of gambling and your ad is not accepted.
To advertise promotional events, you must submit the documents listed in the Lotteries section.
Special documents are not required for placement.
Special documents are not required for placement.
Special documents are not required for placement.
Other requirements for websites and ads.
Have questions?
Alert
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
Scan the QR code or tap it to follow the link.
If you select WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.